GroupM NexusOperation Director and Addressable/DCO Business Lead (Hub for APAC)
Jul. 2017 - Dec. 2023Greater Jakarta Area, IndonesiaReported directly to the Principal Partner/Market Lead of GOAT Indonesia. Leadership role consists of (PLEASE REQUEST FOR MY CV TO KNOW THE DETAILS OF MY ROLES AND RESPONSIBILITIES): - As OPERATION DIRECTOR > Collaborated with the Central team (Legal, Finance, Compliance, IT) > Developed and decided process and methodology tailoring within the constraints of the agency and client environment, as well as proposed enhancements to organization’s project management methodology while oversee WPP Audit requirements - As PRODUCTION DIRECTOR producing all things technical/innovation > Led Technical and Innovation team in in initiating, planning, activating, and close of briefs/projects > Empowered Technical Lead, Technical Manager, UI/UX, Addressable/DCO Platform Ops, Banner Developer, Web Designer, and Web Developer to constantly exploring new media, innovation, trends and to be the team who does the first in the market - As BUSINESS LEAD FOR GOAT STUDIO (9 (nine) new services built under my initiative and leadership) New services built: > Partnership (includes direct access to Korea and US entertainment companies) > Sponsorship (close relationship with promotors) > Production Services > Hybrid (Cross-Unit Solution) > Ecommerce Audit (On-Site Excellence) > Ecommerce Optimization > Creative Factory > Tech/Innovation > Addressable/DCO (Dynamic Creative Optimization), where we were then reckoned and appointed as the Hub for APAC as of May 2022 by the Global Addressable Summit in London YoY financial performance: > Was at peak back in 2018 at 208%, which was around a year after my joining > We experienced no growth back in 2021 during the pandemic > Managed to get back on our feet at 62% in 2022 - As ADDRESSABLE/DCO BUSINESS LEAD (HUB FOR APAC) Informally reported to Global team and serving the APAC markets. Study cases during my tenure: > Indonesia > Thailand > Singapore > Malaysia > Hongkong > Taiwan > Philippines