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Genius SportsVice President, Global Supply Partnerships
Jul. 2024New York, New York, United States
YahooSenior Director, Global Partnerships and Business Development
Sep. 2020 - Apr. 2024New York, New York, United StatesLed partner exploration, assessment, and negotiation, ensuring seamless deal implementation and fostering collaboration among cross-functional teams. Additionally facilitated joint development from stakeholder teams to finalize deals. By navigating complex partner structures, established new connections and unearthed additional cross-functional partnership prospects across all business units. Regularly reported to the senior leadership team, highlighting the tangible impacts of key partnerships on business growth and revenue targets. Key Accomplishments: - Orchestrated international partnerships and business development units, driving revenue growth and creating substantial value for partners.
- Directed partnership strategy, achieving a total annual revenue portfolio surpassing $350M in 2023 by implementing Yahoo cutting-edge ATV/CTV, data/identity, and AI-driven solutions with premier partners.
- Coordinated with cross-functional teams, including product, engineering, sales, marketing, finance, legal, inventory, and operations, to introduce partnership components tailored to partner specifications.
- Expanded business ventures in emerging strategic domains like generative AI, Content Acquisition/Distribution, Affiliate and Commerce, and Gaming initiatives through collaboration with category teams.
- Fostered vital revenue-generating alliances with top-tier publishers, broadcasters, OEMs, MVPDs, retailers, media, and data firms, accelerating progress in critical strategic partnership areas.
Verizon MediaDirector, Global Video Syndication Partnerships
Aug. 2018 - Sep. 2020New York, New York, United StatesCollaborated closely with key content strategy & acquisition executives across Verizon Media Group and within the Verizon FiOS business, identifying opportunities for unified partnerships. As the global lead for VMG's collaboration with Verizon Consumer Group, spearheaded the collaboration of FiOS with VMG brand properties and ad platforms. Facilitated the distribution of diverse content types, including branded content, original editorial content, and short-form to long-form video, sourced from leading providers such as ABC, NBC, CBS, Fox, and Conde Nast, reaching comScore's top 500 publishers. Key Accomplishments: - Led the Video Syndication business unit as the sales and partnership lead, introducing a video technology platform solution that empowered publishers and content creators to distribute and monetize digital video programming at scale.
- Exceeded clients' video distribution and revenue targets by formulating strategic business plans for Video Syndication solutions, leveraging direct-sold demand and Verizon Media SSP monetization.
- Developed go-to-market strategies for content owners and publisher sales organizations by leveraging expertise in advertising sales and strategy.
- Enhanced visibility and market penetration by cross-selling and upselling the product portfolio and actively participating at industry conferences such as CES, Digiday, and IAB events.
Time Inc.Director, Advertising Sales and Strategy, Video and Partnerships
Jan. 2016 - Apr. 2018Greater New York City AreaCollaborated closely with the video studios team to refine sales strategies for programming and integrations across various distribution channels, encompassing O&O properties, OTT platforms, syndication networks, Snapchat, and Twitter. Engaging key stakeholders within the organization and in the market, including agencies and clients, identified revenue growth opportunities and crafted packaging and positioning strategies to maximize business impact. Key Accomplishments: - Developed and executed comprehensive video and digital product strategies, resulting in the generation of $75M in ad revenue in 2017.
- Maintained comprehensive knowledge of all video solution products, including O&O, VDN, OTT, out-stream, Twitter Amplify, YouTube, and sponsorships, as well as social media partnerships on platforms like Snapchat and Facebook.
- Empowered brand and category marketing teams with insights into products, partnerships, and custom applications, enhancing solutions based on the latest market trends and feedback.
- Achieved a significant revenue upsurge to $100M in 2018 by acquiring new customers and category partnerships, as well as expanding existing client accounts to onboard new content, demand, and supply onto the Video Syndication platform.
Time Inc.Director, Advertising Sales and Strategy, Mobile Solutions
Mar. 2014 - Jan. 2016Greater New York City AreaSpearheaded the conceptualization and implementation of products, sponsor packages, integrated solutions, and monetization strategies for Time Inc.'s mobile/tablet sites and apps. Directing mobile/tablet sales and strategy for Time Inc.'s diverse range of brands, formulated a robust go-to-market strategy and spearheaded revenue initiatives for the Apple News partnership. Additionally, successfully managed a multi-million dollar business with Kargo, ensuring seamless operations and driving impactful results. Key Accomplishments: - Provided comprehensive education to key stakeholders, including Apple News, Kargo, and Teads, ensuring alignment and understanding of revenue opportunities, as well as packaging and positioning strategies for new products.
- Utilized expertise across marketing, sales, sales planning, and other divisions of Time Inc. to drive product rollout, education, and adoption. Successfully delivered solutions to clients during sales calls, resulting in successful deal closures.
- Honored with the 2015 Time Inc. Chairman’s Club Award for exceptional sales achievement and leadership, recognizing outstanding contributions to the organization.
- Achieved significant milestones in revenue growth by securing multi-million-dollar ad deals and overseeing company mobile/tablet ad revenue, resulting in a 100% revenue increase in 2014 and a 120% increase in 2015.
ViacomAccount Executive, Mobile and Digital Advertising Sales
Oct. 2010 - Mar. 2014Greater New York City AreaOrchestrated multi-million dollar ad revenue deals across Viacom's music, entertainment, and kids & family brands, employing upfront and scatter negotiations across diverse client categories and agencies. Account executive specializing in digital and mobile ad sales & strategy, directed sales positioning and packaging strategy for pivotal platform partnerships, including Zeebox, Twitter, and Xbox. Key Accomplishments: - Enhanced operational capabilities and developed cross-platform media packaging strategies through mobile video monetization strategy, collaborating with ad tech and yield management teams to maximize effectiveness.
- Acted as a digital video account sales service executive for prominent clients such as Kraft and P&G, overseeing revenue growth through upfront and scatter deals for the Digital Portfolio Group. - Formulated a comprehensive go-to-market strategy in collaboration with marketing and digital sales leadership, integrating mobile sponsorships and media into the core package strategy. This included establishing connections across Viacom's mobile and tablet sites, apps, and connected platforms, driving visibility and revenue opportunities.
Overtime Media Inc.Business Development
Mar. 2009 - Sep. 2010Greater New York City Area- Developed go-to-market strategy for cloud-based sports video analysis platform, HomeField.
- Educated prospective clients on new-to-market technology and value proposition of HomeField’s revolutionary digital solution for athletic departments.
- Drove online subscriptions with Athletic Program Directors, League Heads, and individual coaches and teams to integrate HomeField’s product offering into core functions of team activity, while increasing HomeField brand awareness league-wide partnerships.
- Formed social media/e-marketing strategy and performed market research on the evolving climate of the Sports Video industry, analyzing competition and trends to build product strategy.
Dotmenu Inc.Franchise Development
Mar. 2006 - Mar. 2009Greater New York City Area- Developed and implemented advertising and marketing campaigns with business development promotional tactics for restaurant network members across Campusfood.com and Allmenus.com, reaching more than 2 million registered users in 350 college markets, generating $250M in annual sales.
- Leveraged advanced online food ordering technologies powered by Campusfood.com to create brand awareness, recognition and loyalty for restaurant network members.
- Designed, developed and implemented targeted advertising placements for restaurant network members across Campusfood.com properties to grow business in local markets.
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