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Work Background
Wisor AI - Product Management and Leadership (Freelance)
Wisor.AIWisor AI - Product Management and Leadership (Freelance)
Oct. 2023 - Sep. 2024Tel Aviv District, IsraelManage SaaS platform tailored for procurement professionals in the supply chain industry (Freight procurement). The role encompassed conducting user research, formulating business strategies, defining functional requirements, and crafting user experiences. As the primary leader with a holistic view, I oversaw development and implementation processes, ensured exceptional user experience quality, and drove the product's overall business success
Product Strategy Development
FreightosProduct Strategy Development
Mar. 2023 - Sep. 2023IsraelExpanded an existing supply chain product to address the needs of additional target audiences.
Head of Product
WAVE BLHead of Product
Jan. 2021 - May. 2023Kfar Saba, Center District, IsraelSpearheaded a Blockchain product for the international trade industry designed for leading shipping companies (ZIM, MSC, ONE) and freight forwarders (UPS, DHL). The role involved tailoring the customer experience to align with traditional organizational processes and accommodating end users with limited technical expertise. Key responsibilities included coordinating across internal teams (Sales, Technology, Operations) and external stakeholders (Clients, Partners) to establish a cohesive vision and deliver exceptional usability.
Product Manager
RMDY HealthProduct Manager
Sep. 2019 - Jan. 2021Tel Aviv - Jaffa, Tel Aviv District, IsraelManage a technological SaaS platform developed for the US healthcare market, which enables a single healthcare giver to simultaneously deliver effective treatment to hundreds or even thousands of patients across areas such as cardiac rehabilitation, depression management, diabetes, and more. The role involved managing overseas development teams and client relationships in the US.
Product Leader
sFBIProduct Leader
Jan. 2014 - Jun. 2019Rishpon, Center District, IsraelAt S-FBI, we built innovative technology-driven ventures, leading them from concept to commercial launch. This process encompassed securing strategic partnerships and funding, recruiting top talent, and developing applications. The role involved working closely with venture capital firms, the Chief Scientistโ€™s Office, and experts from diverse fields, including education, sports, science, and more.
Co-Founder & CPO
XTeam TrainingCo-Founder & CPO
Dec. 2008 - May. 2013Tel Aviv District, IsraelThe venture specializes in training and employee recruitment for global organizations, offering an innovative online Outdoor Training platform. This system allowed dispersed team members to connect virtually and engage in collaborative, gamified activities. The product focused on fostering soft skills such as enhancing collaboration, conflict resolution, team cohesion, and employee empowerment. It was successfully implemented in organizations like Amdocs, Partner, BLL, and ICL. As the founder of Xteam, I led the initiative from concept to execution, overseeing fundraising, professional team management, and active client engagement.

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Consulting: Product Management & Streamlining Business Processes
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