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Work Background
Kyora ConsultingConsultant en Stratégie d'entreprise et en marketing
Oct. 2024Ville de Paris, Île-de-France, FranceSpécialiste de la stratégie d'entreprise et du marketing, capable de travailler efficacement en français, anglais et italien, je propose des services sur mesure pour vous démarquer sur votre marché domestique ou les marchés mondiaux : - Analyse de marché et stratégie de pénétration : Identification des opportunités de marché et élaboration de stratégies d'entrée adaptées, notamment pour l'internationalisation. - Positionnement de marque et communication : Développement d'un positionnement de marque distinctif et d'une communication efficace qui résonne avec les audiences ciblées. - Stratégie numérique et gestion des médias sociaux : Conception et mise en œuvre de stratégies de marketing digital pour accroître la visibilité et générer des leads qualifiés. - Optimisation de la performance et gestion de projet : Mise en place de KPIs, gestion de projets, et amélioration continue pour s'assurer que les objectifs de l'entreprise sont atteints. - Accompagnement dans la transformation organisationnelle : Soutien aux entreprises dans leur adaptation aux nouvelles dynamiques de marché, y compris la digitalisation et l'innovation. - Gestion de projets internationaux : Coordination et pilotage de projets à l'échelle internationale, en tenant compte des différences culturelles, des législations locales et des défis logistiques pour garantir le succès des initiatives transfrontalières. Disponible pour des missions freelance ou des contrats à long terme.
BoondManagerInternational Business and Strategy Consultant
May. 2024 - Sep. 2024Analysis of the digital services market in France and Europe, analysis of the 'Ideal Customer Profiles' and 'Buyer Personas', development of a country prioritization strategy for an initial international launch, screening and assumptions in potential M&A
CPAM de Meurthe-et-Moselle (Assurance Maladie)Budget management, procurement, public tenders, real estate management, mail platform, IT management
Jun. 2017 - Sep. 2023Nancy- Manager of 70 team members (Second Line Manager including 7 team managers and 5 technical managers), - In charge of 3.6 million budgets, procurement and public tenders, local Real Estate Master Plan, property security, maintenance, reprography, inventory, technical and business support IT, application development, storage, archiving and mail platform.
- Deputy director of Business Support Operations, - Member of the BU Executive Committee,
- Coordinator of Regional Purchasing Center (gathering 10 BU in Grand-Est region) - Building renovation and rehabilitation projects (last project : 3.4 million euros).
IAE GrenobleTrainer
Sep. 2015 - Dec. 2017Région de Grenoble, France- Measurement, analysis and management of digital performance
- Search Engine Optimization
- Web content optimization
- Tutor in digital marketing projects
#M@ginatiK!Owner
Jun. 2015 - Jun. 2017Annecy (FR) and Budapest (HU)The M@ginatiK! vocation. Digital marketing specialist and Digital Transformation expert for small and medium enterprises, artisans and associations, our vocation is to enable to expand their activities by investing a digital world that is constantly reinventing ways to exchange, collaborate and sell.
BoondManagerDigital Marketing Consultant
Jan. 2015 - Jun. 2017Budapest (HU)- Strategic and operational advisor in digital marketing
- Design, writing and newsletter professional routing - Design and e-mailing advertising campaigns professional routing
- Content marketing and SEO : BoondManager website
- Webanalytics
- Adwords management (SEA)
- Design of video tutorials using the BoondManager ERP
- Webinars animation
- BoondManager website codesign
CPAM de la Drôme (Assurance Maladie)Head of Marketing and Communications
Feb. 2002 - Aug. 2013Valence (FR)- B to C and B to B marketing manager (marketing strategy, digital marketing, relationship marketing, branding, customer satisfaction, direct marketing), - internal and external strategic communication plan designer and team action plans implementer in 360° (IMC), - team manager (consisted of 2-5 people and varied due to workflow needs), - print and online publications copywritter and publisher (newsletters, website contents, guides, flyers, posters, etc.) ; supports distributed to employees, customers and partners, - project manager (2-4 strategic projects a year). Last project achieved : design in collaborative mode of the last version of the intranet, change management, training and assessment regarding the project (14 months), - KPI monitoring and reporting, quality process and risk management pilot (ISO 9001 v. 2000), - press officer and spokesman (up to 10 live radio programs a year, 5-10 press conferences and press actions a year), - media trainer on demand of top and middle management, - events organizer (1-3 events a year, budget 60-80 K€ a year), - change management advisor in context of reducing employees and major reorganization of the matrix structure and front-office of the company.
Caf des Pyrénées-OrientalesCommunication Manager
Jul. 2001 - Feb. 2002Perpignan (FR)
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