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Work Background
IntuitChange Management Program Manager
Aug. 2022 - Jan. 2024CaliforniaLead the strategic change management and communications efforts that drive and deliver change across Finance’s transformation initiatives. Responsibilities include working with leadership, key stakeholders, and team members to plan, execute, and provide standardization of change management activities and deliverables. Communications involves informing and educating all at Intuit about Finance's transformation implementations, outcomes, and success.
Husted Communications, Inc.Change Management and Communications Consultant
Sep. 2016 - Oct. 2024San Jose, CACisco
Managed and refined internal communication materials for change management, including program details, announcements, and feedback surveys. Edited and polished team guidelines and process documentation with expert input. Ensured communication consistency with product and project goals. Crafted integrated online content, designed visuals, scripted videos, and produced digital signage. Adapted to shifting priorities and juggled multiple projects. Advised on and enhanced web design, newsletters, sales tools, and digital media. Analyzed metrics for insights, generated reports, and offered strategic recommendations. AMD
Updated and maintained a business unit website to support product launches. Collaborated with creative agency to create a promotional video about semiconductor technology, aligning with executive presentations. Developed and executed marketing communications strategies to drive brand awareness and product adoption. Collaborated on executive communications for event keynotes, presentations, and breakout sessions. Intuit
Provided strategic input and communications for automation program and projects. Managed email cam-paigns content development and deployment. Created new and updated website content supporting the Automation Center of Excellence site and resources.
Bridgeport LLC (formerly Rome Agile)Agile Communications Consultant
Sep. 2016 - May. 2018San Jose, California, United StatesManaged agile methodology communications for the Cisco Security Business Group, providing clear and concise communication over internal media channels (Confluence and SharePoint), as well as via email campaigns (via Eloqua). By effectively disseminating information and fostering collaboration, I contributed to the successful execution of agile methodology education and training, and project support that ensured alignment and transparency throughout software development lifecycle.
TEKsystemsSocial Media Strategist
Apr. 2015 - Sep. 2016San Jose, California, United StatesFor Cisco Software Platforms Group, curate relevant content to reach the company’s ideal customers. Create, curate, and manage all published content (images, video and written). Monitor, listen and respond to users in a “Social” way while cultivating Sales leads if appropriate. Conduct online advocacy and open stream for cross-promotion of Services Platforms Group software. Develop and expand network community and/or blogger outreach efforts. Oversee design (e.g., profile pics, thumbnails, ads, landing pages, Twitter profile, and blogs as required). Compile weekly/quarterly management reports for management for ongoing social media measurement. Become an advocate for the SPG in social media,, engaging in dialogue and answering questions where appropriate. Map out social strategy and execute to plan. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans ongoing improvements.
WageWorksSocial Media Marketing Manager
Oct. 2014 - Jan. 2015San Mateo, CAResponsible for the strategic development and execution of social media initiatives; own all social media activities for the organization including social care, social marketing and social business.
Lead the implementation of our new social media monitoring platform, including defining processes and reporting, CRM integration and campaign structure; monitor, provide guidance and engage in brand-related online conversations and ensure effective curating, coordination and execution of all content (owned, earned, paid); closely collaborate with customer service to ensure social care customer inquiries are addressed quickly and effectively; build a strong, engaging, and brand-appropriate voice in social channels in alignment with marketing priorities and online strategy; report on social media results, insights and meaningful metrics via program analysis tracking and benchmarking applications.Manage all applicable social media vendors and platforms to ensure our presence is consistent throughout all social media channels; manage social brand advocacy and engagement programs to continue to generate positive brand experience; lead development and execution of standards, processes, and measurement plans for social media including identifying new tools, practices, technology trends.Act as the social media advocate providing subject matter expertise and training throughout the organization. Also, in collaboration with demand generation, web/digital, brand, and PR teams, strategically leverage social media channels as a key element of integrated marketing programs.
Robert HalfOnline Content Marketing Manager
Mar. 2014 - Oct. 20142613 Camino Ramon, San Ramon, CA 94583Develop online and social media content that optimizes SEO for Robert Half's OfficeTeam and RHL (Legal) lines of businesses - this includes blogs, websites, landing pages, social media, paid search, digital advertising, digital collateral, video, email and other digital content. Work collaboratively and manage projects between the creative, digital and corporate PR teams.
Responsible for LinkedIn page and groups management and engagement.
VariousDigital Marketing Consultant | Content Strategist/Producer
Sep. 2013 - Sep. 2016San Francisco Bay AreaStrategize with clients on their digital marketing plans, programs and campaigns; Update clients’ website design and content, utilizing web development tools such as Wix, Wordpress and Square Space; Optimize natural search, developing effective copy for website (including blog) and social media; Manage brand messaging and presence, including reviews on Yelp, Facebook and other social platforms; Develop, manage and deliver email campaigns for business and consumer audiences; Determine metrics/analytics, prepare reports and provide recommendations on facets of digital marketing - website, email and social media.
24 Hour FitnessWeb Content & Community | Social Media Manager
Jul. 2009 - Mar. 201412647 Alcosta Blvd., 5th Floor, San Ramon, CA 94583Oversee day-to-day social media programs planning and execution as well as for other relevant digital initiatives. Develop social media strategies, identify opportunities, engage regularly with internal and external resources and audiences, and called upon as a thought-leader on the 24 Hour Fitness social media strategy, partnering with other business leaders on how to best support initiatives on our social media channels. Have vision to see how social fits into an integrated marketing plan, can anticipate the evolution of social media, guide internal staff on best practices and focus on tangible revenue generating and business-driving results. Highly motivated communicator with a passion for writing, blogging and social media in a fast-paced, yet limited resource, environment. Other past experience at 24 Hour Fitness include, responsible for all aspects of corporate communications, developing internal messages that are current and of interest and aligned with the 24 Hour Fitness brand and brand strategy, determining approach based on target audiences, creating and editing leadership messaging; Point of contact for company intranet and resources associated with it, including project management lead for site initiatives; Gather business requirements for technical support of content management and other communications systems and am liaison between IT and the business functions; Act as a member of the Crisis Management team, participating in discussions and crafting messages to address the critical situations on hand.
Greenlight RecyclingMarketing Consultant
Dec. 2008 - Jul. 2009Provide volunteer services for the development of marketing strategies and tactics to meet organizational objectives; Create marketing plan and revise based on change in company requirements as needed; Oversee all marketing, advertising and promotional sponsors/vendors and activities; Demonstrate knowledge of the electronic waste management industry; Develop and manage annual marketing budget in coordination with corporate direction and initiatives; Delivery of all marketing activity within agreed budget. Manage all aspects of marketing communications - print, web, trade events, etc. Participate in e-waste collections and marketing events.
EmportalMarketing Director
Mar. 2007 - Dec. 2008Collateral/brochure and other promotional material development; Trade show and other marketing events’ planning, administration and participation; Define objectives, messaging, target audiences, strategies/tactics, creative, deliverables, timelines and ROI measurements for marketing campaigns; Create timely campaigns and product deliverables for various audiences; Manage marketing campaigns and product promotions during key selling cycles and at marketing events; Obtain lists and collaborate with Sales and Business Development to produce targeted inbound and outbound marketing campaigns; coordinate and participate in marketing events, trade shows, etc.; manage vendors who provide inbound marketing opportunities; Developed and executed an online customer acquisition plan designed to maximize site traffic and sales demand; tracked and measured online sales and marketing programs; designing test strategies and creative to optimize results
Wells Fargo BankContent Management System Analyst
Oct. 2006 - Mar. 2007Collaborate with and make recommendations to content owners on content publishing, content management processes and workflow/user experience design; Participate in major web efforts such as new business site and site conversion planning and implementation; Possess excellent communication skills, a can-do attitude and tenacity to work with business managers to drive web projects to successful outcomes; Familiar with various web-related applications - Documentum Web Publisher for content creation/posting
ChevronWeb Content Manager
Aug. 2004 - Jul. 2006Work with content owners gathering and developing content to create postings and images for website(s); Collaborate with and make recommendations to content owners on content publishing, content management processes and workflow/user experience design; Participate in major web efforts such as new business site and site conversion planning and implementation; Create Web Content Request process for standardization of obtaining data to direct content postings and for management of web requests; Familiar with various web-related applications - Documentum Web Publisher for content creation/posting; SnagIt and Photoshop for image creation/manipulation; as well as applications for mass e-mail distribution and online catalog items creation and maintenance; knowledgeable in HTML
DR HortonProject Manager
Oct. 2003 - Aug. 2004Day-to-day management of land development programs from planning through the completion of construction; Contract and coordinate with architects, civil and other homebuilding consultants for city/county submittals; Develop and manage project budgets and funds disbursements; Communicate and build relationships with city/county contacts; Manage Project schedule and departments' coordination for timely delivery; Present project status to executive management and other external governing bodies (city councils, design review committees as necessary)
SafewayContractor
Jun. 2003 - Sep. 2003Handled various administrative assignments and duties to support corporate initiatives such as the conversion of employees from a 3rd party warehouse vendor; Also supported Marketing/Advertising departments.
RIDES for Bay Area CommutersProgram Manager
Jan. 2002 - Apr. 2003Responsible for the administration and marketing of the vanpool program for the Northern California Bay Area, managing a team of four individuals concerned with vanpool formation.
Gibbs & Soell, Inc.Account Supervisor
Nov. 2000 - Oct. 2001Establish and manage media relations; Write/edit press releases for global or targeted delivery; Pitch story angles and client-contributed articles and conducted follow-up communications to general/trade press and analyst contacts; Coach clients for interviews with editors, reporters and industry analysts; Create and maintain clients’ editorial calendars and speakers bureaus; Collaborate with clients for the development of white papers and publications’ articles; Participate in trade shows on behalf of clients; Actively take part in new business presentations
SBCDirector, Internet Operations
Apr. 1991 - Dec. 2000Director, Internet Operations: Lead an web initiatives project team including content producers and graphic artists Sr. Manager, Marketing Operations: Marketing and sales support documentation development; Trade show and events planning, administration; Manage product launches, promotions Project Manager, New Business Development: Complete project management for new product initiatives; Develop and maintain budgets; Present status to various levels of management Accounting Manager, Accounting and Finance Organization: Manage A/P function and supervise staff; Month-end close activities and general ledger review, maintenance and analysis Capital and Asset Project Manager: Manage all capital projects budgets, purchasing and A/P activities and supervise staff; Administer capital expenditures of $13 - $15 million for capital (acquisition) projects; Track department assets additions, rearrangements and retirements
Vitalink CommunicationsNetwork Consultant/Proposal Manager
Jan. 1988 - Dec. 1990Gathered network design requirements, communicated with customer contacts and configured customers' bridges and routers specifications; Responded to prospects request for proposals (RFPs); Handled order administration of hardware equipment
AmpexStaff Accountant
Jan. 1987 - Dec. 1987General accounting duties that include month-end close activities and general ledger review, maintenance and analysis
HiltonAccounting Specialist & Management Trainee
Jan. 1986 - Dec. 1986Responsible in hotel's account payable. Trained in all aspects of hotel accounting management
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