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Work Background
Techtronic Industries - TTIGraphic Design Manager - TDi (Product Graphics)
Mar. 2021Anderson, South Carolina, United StatesDrive new graphic product intent and brand development as design lead. Direct production and layout of artwork and prepress design, facilitating communication and collaboration across departments to ensure project/client specifications met. • Streamlined vendor procurement process by assisting in both Stateside and Asia.
• Oversaw workflow and supervised five direct reports, including two Senior PGDs and three Entry PGDs.
• Created comprehensive and cohesive VBL guidelines to ensure consistent brand design and development.
• Completing / working on over 250+ projects per year
Techtronic Industries - TTISenior Product Graphics Designer
Jul. 2019 - Mar. 2021Anderson, SCGenerated engaging and creative graphics to visually represent company's brands. Managed all aspects of graphic design, from planning out illustrations or infographics to maintaining marketing requests. • Implemented efficient workflow management system for overseeing tasks of one Staff PGD and one intern.
• Developed and maintained repository of product graphics, logo palettes, and patterns, serving multiple product models and over seven brands including RYOBI, RIDGID, and HART.
• Provided support to Industrial Designers and 3rd Party Vendors by managing artwork approvals and facilitating new product development while adhering to VBL specifications.
• Completing / working on over 200+ projects per year
Techtronic IndustriesStaff Product Graphics Designer
Aug. 2014 - Jun. 2019Anderson, SC (TDi)Formed visually appealing and on-brand designs for various products, ensuring seamless user experience. Collaborated with cross-functional teams to understand project requirements and deliver high-quality graphic assets within tight deadlines. • Generated innovative solutions to overcome production obstacles.
• Acted as liaison between Technical Publications and TDi to facilitate production label release process.
• Delivered professional retouching and incorporated product graphics into renderings using Photoshop.
• Completing / working on over 200+ projects per year
Techtronic IndustriesProduct Graphics Designer
Dec. 2011 - Aug. 20141428 Perman Dairy Rd, Anderson, SCOversaw defining requirements, visualizing, and creating graphics including illustrations, logos, layouts, and photos. Projected product graphics for branding, warning, and instructional purposes using specialized tools. • Designed visually compelling and informative product graphics for power and lawn care tools.
• Developed and refined CFGs for new products, encompassing color, finish, and graphics specifications.
• Created new position to relieve Industrial Designers of graphic intent responsibility, ensuring product graphics aligned with design vision.
Campus Banner and DesignGraphic Artist
Jan. 2011 - Dec. 2011308 Fike Recreation, Clemson, SCCampus Banner + Design is a student run business that implements production and communications solutions for the Clemson Area. Duties involved here included: - Working in a fast paced environment
- Managing several clients at one time
- Communicating effectively between clients/co-oworkers in order to keep jobs up to date
- Oversee jobs from start to finish by working through prepress design to print per customer specs
- Design, printing, cutting, folding, mounting, laminating, grommeting, and hemming.
Cyber GraphicsPrepress Intern
Aug. 2010 - Dec. 2010Memphis, TNCyber Graphics is a little brother company of the Bryce Corporation which is the bulk portion of printing for the salty snack industry. Responsibilities include: - Make basic art revisions to current package designs
- Set up jobs according to their job specifications
- Update information for previous interns and Intern Employer Day pieces
- Design of products labels/advertisements/fliers/etc. for "My Cup of Tea"
- Assist with food styling/photography department, and illustrations for product design
NICBOW DESIGNWORKS LLCGraphic Designer/Digital Imaging Specialist Freelancer
Jan. 2009United StatesExploring diverse roles and mediums and fostering creativity beyond product graphics, encompassing: • Brand Identity
• Logo Design
• Layout Design
• Technical Drawings
• Menu Design
• Presentation Graphics
• Brochures / Booklets
• Promotional Items
• T-Shirts
• Large Format Design
• Vehicle Wraps
• Photo Retouching Check out my samples on my website! www.nicbowdesignworks.com
Torque CreativeDigital Imaging Intern/Freelancer
May. 2008 - May. 2012Anderson, SC• In-House Agency of TTi for digital imaging design of major home improvement brands (RYOBI / RIDGID / HOMELITE)
• Extensive digital imaging manipulation / stripping of images into stock photos
• Removing blemishes/scratches/dents/necessary imperfections
• Color Correction (Pantone specific)
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