Northumbria UniversityBusiness Strategy Consultant
Oct. 2016 - Jul. 2017Newcastle upon Tyne, United KingdomWorking with Music Partnership North Newcastle (Northumberland County Council music service, Newcastle City Council music service, Sage Gateshead, Newcastle College) on short, long term market expansion based on external environment trends forecasting and core business competences evolution towards 2020 (focus and financial strategy). • Year-long experience working as a strategy consultant on behalf of Newcastle Business School.
• Performed SWOT and PEST analysis for a feasibility report regarding the structure's objectives
• Analysed the market with Qualtrics and SAS to determine and support the agreed strategic plan
• Worked within a multidisciplinary/ multicultural team to strategize the development plan and establish the risk portfolio of the structure evaluation and management plan
• Suggested adequate segmentation through a demographic analysis of the music education market • Determined pricing strategy by benchmarking the competition and analysing customers price sensitivity and the economical environment • Predict the cost/ revenue and risk/ profitability balance by calculating the budget, estimating the financial impact of the identified risks, forecasting the project’s fixed and variable costs and the potential return on investment
• Define a Web marketing strategy - proposed variable web platform designs and features