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Work Background
MarketScaleGuide & Ambassador
Jun. 2023Dallas, Texas, United StatesServing as a guide and ambassador in the ProAV command-and-control segments for Marketscale, a unique and powerful content creation and publishing firm disrupting how people share information both externally and internally. We all have a voice and Marketscale helps us use it!
Hybryd SkinTerritory Manager
Mar. 2023United StatesHYBRYD Skin is leading lasting change in aesthetics. It is the first professional, clinically effective, planet-friendly sustainable skincare brand. Our goal is continuous improvement – making constant advances to help safeguard our planet and improve overall skin health and wellness. We offer sustainable packaging while partnering with TerraCycle® and 1% for the Planet. At HYBRYD Skin, everything starts with the formulas. Our formulas embrace three main pillars: safety, efficacy and sustainability.
MarketScaleCreative Marketing Strategist
Sep. 2022 - Feb. 2023Dallas, Texas, United States• Guided key B2B client stakeholders in successfully optimizing short- and long-form video and graphic design content for the digital marketing space.
• Utilized proprietary online media tools to make the creation of podcasts, webinars, tradeshow loops, and product videos easy and effective.
New Teeth NowCreative Director
Jul. 2020 - Aug. 2022Lakeland, FL, United States• Led creative team to produce emotionally charged patient testimonial content increasing patient conversions by 112% over two years. Our creative and technical efforts in video production and advertising were rewarded with one Addy, eight Telly, and seven Hermes Creative awards in 2022.
• Eliminated redundancies and increased productivity in the media management structure resulting in a system optimized for maximum accessibility and efficiency.
• Designed and equipped an internal studio space capable of livestream broadcasts and recorded content, functionally staffed by only two operators.
• Proficient in camera and lighting operation as part of a team or solo.
edgefactoryGlobal Account Producer
Oct. 2016 - Mar. 2020Orlando, Florida Area• Managed client relationships and creative/production services for Thermo Fisher Scientific, the World Leader in Serving Science.
• Day-to-day management of internal teams, as well as contracted production crews ,and post-production professionals at locations across North America and Europe.
• Oversaw multiple simultaneous projects with varying deadlines and delivery timelines. Types included 3D motion videos, seminar capture & post, customer testimonials, and tradeshow content design.
• Served C-suite contacts across twenty-four business units to create customer stories, product demos, motivational internal content, and corporate presentations.
• Assisted in the development and creation of the Thermo Fisher design styleguide and served a resource for internal business units and outside contractors on company brand compliance.
The Docking GroupOwner, Creative Director
Sep. 2012Orlando, Florida Area• Proficient in creative collaboration, pre-production, copywriting, directing, editing, audio design, and project management for New Teeth Now, Cox Media Group, TransNation Translations, Blackburst Entertainment, Stanley Steemer, and others.
• Expertise in obtaining candid, compelling interview content.
• Extensive experience in managing media and mapping post-production workflow systems.
• Provide video and audio editing by contract for a wide range of clients including PepsiCo, J.P. Morgan-Chase, and Nerium International.
Cox Media GroupExecutive Producer - Creative Services
Jan. 2007 - Sep. 2012Orlando, Florida Area• Successfully maintained our meteorological team as a ratings dominant, on-air resource for Central Florida weather news through creative and aggressive on-air promotional content as WFTV Weather Brand Manager.
• Key leader in planning, staffing, and launching 927 Creative, an internal, agency-style commercial production unit. This resulted in significantly improved production value, advertiser satisfaction, and profit margins within the first year of operation.
• Led and managed all on-air creative projects for WFTV’s community service franchise, 9 Family Connection. Initiatives and PSAs included Toys for Tots, Special Olympics, Black History Month, Hispanic Heritage Month, Central Florida Pet Alliance, and others.
• Proficient in camera and lighting operation as part of a team or solo.
Cox Media GroupSenior Promotions Producer
Mar. 2002 - Dec. 2006• Adapted and thrived in a fast, high pressure, deadline driven environment.
• Key planner in the launch of the first high-definition newscast in Florida.
• Key player in implementing extensive media management and workflow SOP for networked AVID Adrenaline/iNews system.
• Produced the Telly award winning Eyewitness to History, a double DVD documentary chronicling the lead-up and aftermath of the devastating 2004 Florida Hurricane season.
• Cultivated and oversaw a competitive internship program through relationships with the UCF School of Radio and Television, Valencia College, and Full Sail University, resulting in several successful hires.
Cox Media GroupPromotions Producer
Sep. 1998 - Feb. 2002Orlando, Florida, United States
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