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Work Background
Head of Marketing and Communications
AirtiesHead of Marketing and Communications
Feb. 2025Antwerp, Flemish Region, BelgiumAt Airties, I lead Market & Business Intelligence, Product Marketing, Brand & Creative Strategy, Content Marketing, Public Relations and Event & Field Marketing—all with one goal: making Airties the go-to name in smart connectivity solutions. I bridge strategy and execution, translating complex technology into compelling stories, driving market awareness, and ensuring our brand stands out in a competitive landscape. With a passion for innovation and data-driven insights, I craft impactful messaging, build strong industry relationships, and deliver engaging experiences that fuel business growth. Let’s connect and talk about the future of connectivity!
oprichter
Kameleon Kollektiefoprichter
Oct. 2022PeltEen KOLLECTIEF van coaches die, elk vanuit hun eigen invalshoek en ervaring, ondernemers bijstaan in hun persoonlijke groei en hun bedrijven in strategische vraagstukken en tactische plannen.
Head of Product Marketing Strategy
AirtiesHead of Product Marketing Strategy
Mar. 2022 - Feb. 2025Antwerp, Flemish Region, Belgium
Strategic Solution Manager
AirtiesStrategic Solution Manager
Jan. 2021 - Mar. 2022Antwerp, Flemish Region, Belgium
Innovation Manager
H.EssersInnovation Manager
Jan. 2020 - Dec. 2020Innovation Management (a.i.) for both the transport and the warehousing division of H.Essers, working in close collaboration with the business stakeholders, external (technology) partners, Engineering and the H.Essers IT-department: - managing the innovation pipeline from ideation to business onboarding and scaling - facilitating ideation sessions and applying Service Design Thinking - Chairing innovation governance bodies like workgroups, SteerCo's and the Innovation Board - spearheading initiatives in the domains of RPA, Computer Vision, Artificial Intelligence, Augmented and Virtual Reality, sustainable transport, IoT, process digitalization and automation, intermodal transport mode development, E-CMR, Automated Guided Vehicles
Guest Lecturer
Hogeschool PXLGuest Lecturer
Oct. 2019 - Sep. 2020HasseltOrganisation Management - International Marketing Management - Strategy
Business Unit Manager Digital Strategies & Digital Strategy Consultant
CegekaBusiness Unit Manager Digital Strategies & Digital Strategy Consultant
Jan. 2019 - Sep. 2021Hasselt- support Cegeka's customers with their digital transformation and service design challenges (assignment-based) ---------------------------------------------------------- - restructured and build the team + day-to-day team management - created and validated the value proposition and methodology - detected leads and supported sales teams with customer visits at C-level to close deals - hand-over and transition into the different business units Assignment completed end of 2019 The Digital Strategy department of Cegeka takes a hands-on approach and looks at what your customers need but also what is technologically possible and economically viable. It facilitates this process at the customer and works hand in hand with key employees and stakeholders to deliver a result that is both visionary and pragmatic. Customer Experience Design and Technology Innovation Consulting result in an actionable Digital Transformation roadmap.
Managing Partner
Janus.digital designManaging Partner
Dec. 2018 - Oct. 2022out there with clients, client's clients, stakeholders and partnersService Design thinking, Lean Startup and Agile Methodologies are at the very core of the activities of Janus.digital, injecting the entrepreneurial spirit of a start-up with a hands-on mentality, quick prototyping and fast market validation in your teams. At Janus.digital we don’t stop at a great idea. Through lean and agile execution and business development support we help you to launch a product/service to market and get it in front of the customers that need it. Clients/ projects: Telia, Airties, Cegeka, H.Essers, Telenet, Tribù, KRC Genk, Technicolor, FCR Media, Recupel, Dilaco, BlooLoc, Aptus, CSC Industries, Creatic, De Ceuster & Co., VNI, ACTA, Gezin Centraal, Argus Advocaten, ... Janus.digital is end-to-end inspiration and perspiration: - digital transformation inspiration & realization - business model innovation & onboarding - business & service design thinking & doing - proces (re)design & implementation - professional scrum product ownership to translate the product/project vision to your (external) development teams - business development ... as in developing your business! Contact us at [email protected]
Mentor
EverwiseMentor
Feb. 2018International Mentoring protegees to help them in their professional growth, member of the Everwise mentor community. Mentoring topics include creative/innovative thinking, entrepreneurial thinking, external networking, setting vision and direction, personal branding and tactical to strategic thinking.
Coach
Limburg StartupCoach
Oct. 2017BelgiumHelping start-ups in Limburg (Belgium) to reach their full potential. Coaching areas include business model design, value proposition design, service design, human-centered design (HCD), business development, scaling-up, internationalization, marketing, product management, digital transformation and the use of new /emerging technologies (e.g IoT, AR, VR, AI, robotics, ...)
Director Strategy, Business Development & Marketing
TechnicolorDirector Strategy, Business Development & Marketing
Apr. 2016 - Dec. 2018Antwerp Area, Belgium- Identify major market discontinuities and develop high-impact comprehensive value propositions (AR/VR and IoT) - Develop strategic programs that will drive new business in the mid- to long-term, from ideation to business on-boarding. - Program management of interdepartmental and company-wide strategic initiatives - Evangelize strategic initiatives to internal and external stakeholders About Technicolor: - Powering premium content: At Technicolor, we unite creativity with technology to push the boundaries of what entertainment can be. - Unleashing optimum access and seamless interactions: We engineer next-generation home network and video solutions that enable bandwidth intensive content to be distributed at gigabit speeds and enjoyed seamlessly regardless of place, device or time. - Pushing the boundaries of Immersive: We drive the conversations, collaborations, and innovations that will make the immersive future a reality by bringing together partners from across the entertainment industry and beyond.
Director Innovation & Strategic Partnerships
TechnicolorDirector Innovation & Strategic Partnerships
Mar. 2013 - Apr. 2016Antwerp / Los Altos (USA)Solution Strategy and Portfolio Management office + CTO Office Connected Home - established business partnerships and close collaborations with leading automotive OEMS and Tier-1 suppliers in a period of 6 months - spearheaded AR/VR initiatives within Connected Home: prototyped 1st NSP grade VR system and initiated a cross-company VR initiative
Strategic Marketing Manager
TechnicolorStrategic Marketing Manager
May. 2011 - Mar. 2013Solutions Strategy & Portfolio Management - Connected Home - Successfully positioned a highly technical and complex IoT solution to various stakeholders of the customer DMU - signed partnerships with leading IoT eco-system players
Head of Marketing Region West
Berner GroupHead of Marketing Region West
Aug. 2007 - May. 2011Landgraaf / LanakenOverall marketing responsibility for Region West: Market Management, Product Management, Marketing Communication & Events, Marketing Data Support. Managing a team of 18 people, member of the Management Team - build out the marketing team for Region West (from 0 FTE to 18 FTE) - successfully launched the Berner e-commerce platform and generated significant new business through the platform - introduced solution selling practices and comprehensive training programs for the regional sales teams - As member of the MC transformed the company into a customer-centric company and established best marketing practices throughout the region - improved profitability by steering the product mix

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