Emerald Connect, Inc.Sales Manager
May. 2011 - Jan. 2013Greater San Diego AreaManaged and trained 22 sales reps that generated an estimated $17M in revenue annually. Transformed an ineffective outbound call strategy by using solution-selling techniques, reducing the number of outbound calls, and systemizing follow-up procedures. Boosted sales conversions by 15%. Overhauled policies, processes, and procedures for the sales department. Recognized lost revenue opportunities and issues due to low performers and skills gaps. Overhauled the sales training and onboarding program to provide new sales approaches and improve team engagement and performance. Added $1M in net revenue after its launch. Recognized unprofitable product line (seminars) and initiated a complete restructuring, reducing overhead costs and improving net revenue by $1M. Introduced advanced strategies that optimized insights/ROI reporting that could be leveraged to segment sales leads, grow per-account sales, and improve customer satisfaction levels.