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Work Background
Fake Brain AIManaging Partner
Apr. 2023
Cold OpenDirector of Design & Production
Jul. 2022Venice, California
Self-Employed ContractorCreative Process, Production, and Technology Consultant
Jul. 2021Los Angeles and Virtually AnywhereAI Content Generation, print mechanicals, digital deliverables, production design and art direction. Clients include:.
• FakeBrain AI & Rokkit Studios (AI Film Festival Entries, AI-Assisted Scripts, Image Generation,
Animation/Video Generation, AI Voice Overs)
• Anomaly/Unreasonable Studios (Calm, Carnival Cruises)
• RUKSKE Candles (Packaging, Branding, Art Direction)
• David&Goliath (Jack In The Box, Kia, El Hempe)
• High Wide & Handsome/Snack Machine (Retouching/Finishing, Digital Production)
• Cocktail Academy (Print Production, Digital Production)
• Beyond Meat (Packaging, Production, Art Direction) ----- ➕ MICROSOFT OFFICE
➕ GOOGLE WORKSPACE
➕ DIGITAL ASSET MANAGEMENT / PRODUCTION | Fullpress, Telescope, Triggers & Actions (Xinet), Soft Proofing (X-Rite), Digital Distribution and Approval, Xerox Printing Systems, Fiery Printing Systems
➕ ADOBE CREATIVE SUITE | InDesign, Illustrator, Photoshop, After Effects, Acrobat
➕ CMS | WordPress, Ghost, Squarespace, Custom Solutions
➕ WEB | Familiarity with PHP, HTML, CSS, JavaScript, XML, Cloudflare, Plesk, DNS Management, Google Analytics, eCommerce Platforms
➕ CRM / EMAIL / PRODUCTIVITY / INTEGRATIONS | Basecamp, Smartsheet, Monday, Jira, Trello, Asana, Zoho, Hubspot, Salesforce, Twilio, SendGrid, Slack, UserVoice, Semrush, Various APIs
➕ SOCIAL | YouTube (including analytics), Facebook Business Accounts, Instagram Business Accounts, TikTok, Pinterest, Quora, Reddit, Sprout Social, Hootsuite, Later, Mailchimp
➕ METHODOLOGIES | Agile, Waterfall, OKR
Pixite IncDigital Marketing Director
Feb. 2019 - Jun. 2021Greater Los Angeles AreaActivated all go-to-market activities, including planning, executing and monitoring marketing campaigns and growth strategies. Ideation, hands-on asset production, and oversight of multi-platform brand awareness, customer acquisition, engagement, and retention campaigns. Timely delivery of assets for all Pixite website, user acquisition, and social media verticals. ➕ Worked side by side with Brand Manager and User Acquisition Manager to ideate, produce and execute digital marketing campaigns that increased brand awareness and engagement across social channels
➕ Assembled and directed a network of trusted creators and influencers that crafted video content for both in-app and outward-facing educational and promotional initiatives, including long-form tutorials, live events, and topical blog/vlog content with a focus on creativity, productivity, and mindfulness
➕ Strategic demand generation content creation distributed via paid campaigns and conversion-optimized landing pages
➕ Spearheaded cross-functional collaboration with product, development, and user acquisition teams to unlock areas of growth by combining software, services, and community components and exposing siloed in-app content through public web pages
➕ Primary point of contact for creative services vendors, including collaboration with our contracted design and development team in the audit and creation of a new website and content strategy
➕ Advocated in product development meetings to help better integrate marketing initiatives into the app development process, including the embedding of live YouTube tutorial events into the apps
Scout Idea RanchCo-Founder, Director of Creative & Production
Jan. 2009 - Dec. 2018Greater Los Angeles AreaA small, highly service-oriented design and consulting studio, the Scout team were true partners and problem solvers for our clients providing creative direction, print/digital/video production, process efficiencies, and product management. I wore many hats, but my primary responsibility was shepherding projects from concept through to completion, hiring talent, oversight of creative output, and driving the production and delivery of digital and print assets. ➕ Created an online ordering and delivery platform for Family Style Restaurant Group allowing them to operate at a much lower cost per order and delivery as compared to existing third-party solutions such as Postmates
➕ Created our own cloud-based web and app hosting environment where we administered dozens of sites and thousands of e-commerce transactions using a combination of in-house solutions and creative third-party API integration
➕ Responsible for probably hundreds of projects, leading the creative and technical direction of a wide variety of projects that included brochures, signage, web sites, and secure digital document workflows ➕ Increased brand awareness and the digital footprint for organizations, such as The LA LGBT & TransWellness Centers, The XPrize Foundation, Sage Restaurant Group, Giordano's Pizza, SONDORS Electric Bikes, and many others
➕ Contracted as project and technology consultants for agencies including M&C Saatchi, TBWA/Media Arts Lab, and 72andSunny
OgilvyPartner, Managing Director, RedWorks West
Jul. 2003 - Jan. 2009Oversight of operations for Ogilvy's RedWorks offices in California (Los Angeles & San Francisco). With two teams of over 20 individuals accountable for B2B and B2C advertising and marketing initiatives for client verticals not included in Ogilvy's general branding retainers, generating a greater agency value proposition and additional revenue streams. Provided direct supervision of creative, account, and print & digital production personnel. Delivered diverse assets and media, including digital, print collateral, out-of-home, and scripted content for a selection of clients that included Motorola, Jaguar, BP, Cisco Systems, AM/PM, Viking River Cruises, Heal the Bay, and Sony Interactive. Was a founding member of the digital asset management (DAM) task force. ➕ Spearheaded change management and refined the intake, production, and delivery workflow including the definition of asset taxonomy, distribution policies, and asset security
➕ Worked jointly with the Director of IT and regional agency stakeholders on a robust DAM (Xinet Fullpress) that integrated the larger Ogilvy asset network, including the use of Telescope as a bridge to other systems globally which allowed seamless resource sharing to Ogilvy and WPP Group offices around the world
➕ Streamlined the flow of work and reduced review cycles with third-party vendors, clients, and international Ogilvy offices with an in-house, and remote, color-calibrated proofing and review solution
➕ Oversaw diverse assignments and requirements for various media formats, including digital, print, out-of-home, package prototypes, presentations, and scripted content for broadcast and the web
➕ Cultivated a healthy work environment with exceptionally low turn-over, and implemented creative staffing strategies to prevent burnout with distributed and shared responsibility for difficult hours and tasks, particularly new business pitches
➕ Proud member of the WPP High Potential Group, Class of 2008
Ground Zero AdvertisingStudio Manager
Jan. 2000 - Dec. 2003Oversaw the adaptation and production of beautiful, compelling, hilarious, and award-winning print campaigns from one of Los Angeles' premier boutique agencies. ➕ Managed the studio for a highly-charged, fast-paced and creative shop with numerous challenges to overcome on an hourly basis.
➕ Successfully organized and streamlined the production and asset management process, without compromising the flexibility required of production studio staff by the creative teams. "Discipline without barriers."
➕ Introduced in-house interactive design capabilities and trained production designers on digital production best practices
➕ Worked with clientele that included ESPN, The Los Angeles Times, Atlantis Resort, VOSS Water, and Lucy Activewear
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