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Network Power<100 people
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India
Work Background
Akpata AdvisoryEXECUTIVE PRODUCT & MARKETING STRATEGY ADVISOR
Jul. 2024New York, New York, United StatesCommercial product growth strategy: Life Sciences, Cloud, Quantum, M&A Synergy, Customer Experience Management, AI, Data Management and Analytics.
Dassault SystèmesSENIOR DIRECTOR, PRODUCT GROWTH & OFFERING MANAGEMENT MEDIDATA SOLUTIONS
Jan. 2023 - Dec. 2024New York City Metropolitan AreaAccomplished Offering Leader, spearheading strategic initiatives to drive portfolio growth and elevate our offerings within the landscape of biopharma, medical device companies, and contract research organizations (CROs). Passionate about contributing to Medidata's mission of powering smarter treatments and healthier people through strategic partnerships, innovative product offerings and services. Commitment to excellence and focus on driving sustained growth and industry impact.
New England Fancy Food Co., Inc.CO-FOUNDER, CHIEF MARKETING OFFICER & CHIEF PRODUCT OFFICER
Jan. 2022 - Dec. 2023New York City Metropolitan AreaServing as Chief Product Officer and Chief Marketing Officer for New England Fancy Food. I’m responsible for product management and marketing. My focus is on creating amazing products, building the company's brand and generating demand for our products among the community of customers we serve.
SprinklrHEAD OF PRODUCT MARKETING, SPRINKLR SOCIAL
Jan. 2021 - Dec. 2022New York, United StatesAs head of Social Engagement & Sales Product Marketing, I was accountable for the business results, with a focus on driving the strategy that will lead to improved positioning in the market. Our team partnered with Sales, Product, Solution Consultants, Customer Success, Analyst Relations, Public Relations, and Marketing Operations to ensure campaigns deliver a pipeline requisite for 40% growth in ARR. With responsibility for go-to-market (GTM), positioning & product messaging, value propositions, and aligning customer needs to market dynamics to ensure marketing tactics and assets met campaign objectives. Social Engagement & Sales Product Marketing at Sprinklr owned the messaging and positioning for the following product offerings. ◘ Social Publishing & Engagement ◘ Distributed ◘ Conversational AI (Commerce) ◘ Ratings & Reviews ◘ Advocacy
IBMEXECUTIVE DIRECTOR, ECOSYSTEM & INNOVATION MARKETING (IBM CLOUD)
Jan. 2020 - Dec. 2021Armonk, New York, United StatesIn this leadership role, I crafted strategies that evolve a diverse ecosystem of partners and developer audiences within IBM Cloud. Related to this, I accelerated revenue gains by helming partner marketing initiatives with independent software vendors, global system integrators, and technology partners/resellers. Additionally, I am recognized for my leadership within Serverless/Code Engine, Confidential Computing, and Quantum domains. Key highlights: ✪ Bolstered recruitment efforts 4x by securing 200+ business partners as part of initiative to expand joint/co-marketing, co-selling and lead passing programs at the heart of strategic launches targeting regulated industries. ✪ Assembled a diverse, globally distributed, and high-performance team that helmed a project to boost Google search ranking by 50%, achieving a top 10 ranking while moving business onto the first page of results. Direct impact is 110K new visitors to the cloud training website. ✪ Launched Partner Solution Showcase and Announcement in a Box that drives co-selling and handoff of leads to newly-recruited partners; program expected to land 100 new partners by the year's end.
IBMDIRECTOR OF PRODUCT MARKETING (RED HAT)
Jan. 2019 - Dec. 2020Greater New York City AreaAs Program Director, I worked closely with clients and partners to bolster the Product Marketing strategy for Red Hat during the pre-close and post-acquisition integration phases. To support this, I built a collaborative environment that enabled colleagues across both entities. Leading a product team, we delivered a cohesive market positioning roadmap to pursue revenue goals for both IBM and Red Hat products. I also led cross-functional offering development and execution efforts spanning the entire organization.
IBMDIRECTOR OF PRODUCT MARKETING (WATSON)
Jan. 2017 - Dec. 2019New YorkI led the growth strategy for our AI-infused Watson products and saas applications while supporting the Global Product Marketing team focused on managing growth initiatives and legacy offerings. Key highlights: ✪ Forged global team that built ROI tool adopted by sales team and used in 66% of all sales engagements; group established digital presence inherited by the organization. ✪ Anchored deployment of role-based marketing campaigns precisely aligned to buyer journey and paid-earned-owned tactics.
IBMMANAGER, PRODUCT MARKETING - AI & CUSTOMER INSIGHTS
Jan. 2013 - Dec. 2017Costa Mesa, CaliforniaIn this role, my primary function was to guide marketing processes, programs, and projects that were foundational to customer experience analytics, Tealeaf, and the customer journey.
IBMSENIOR GLOBAL PRODUCT MARKETING MANAGER - SOFTWARE GROUP
Jan. 2008 - Dec. 2013With the Software Group, I spearheaded market management initiatives and established the cadence for our ECM platform and a range of other domains. Gartner, Forrester, and IDC recognized our efforts for fortifying IBM’s market leader status. My leadership helped drive $7M in new product revenues and overall value growth of $250M+. ✪ Developed market resonating messages and positioning that highlighted differentiators for multiple industry applications in banking, healthcare, and insurance; also helmed product release launches in big data, ECM, and social computing applications.
IBMPRODUCT MANAGER - SOFTWARE GROUP
Jan. 2006 - Dec. 2008I crafted the strategy, oversaw delivery, and drove growth of the Business Process Management domain while shaping the product vision and mitigating any impediments. ✪ Harnessed Agile methodologies to pioneer business unit's Design Partner Program that cohesively engaged customers.
FileNetSenior Principal Software Engineer
Jan. 1997 - Dec. 2006Costa Mesa, California, United StatesEnhanced the company's attractiveness for acquisition by building a codebase still used today to power the global online banking industry, enabled by Kubernetes Containers could run indefinitely. Exposed workflow services through APIs using Java and C/C++
SymantecSoftware Engineer
Jan. 1995 - Dec. 1997Developed enterprise-wide secure beta test web site. Led and managed a team of five writers and engineers on requirements gathering, analysis and development. Managed the company wide defect tracking system database, managed and supervised two engineers with weekly reporting activities to stakeholders
Analyzed, designed and developed the international enabling of several enterprise products. Created and published company wide User Interface (UI) guide on globalization.
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