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Work Background
Sixty TwoProject Lead
Sep. 2024Jakarta, IndonesiaLeading ui/ux / product design team, overseeing overall design operations, giving directions and guidances in order to make our processes and deliverables meet the client’s expectations and align with their user needs.
FreelanceIndependent Contractor
Feb. 2024 - Sep. 2024Jakarta, Indonesia
Rumah Siap KerjaEducation Mentor
Feb. 2023Jakarta, IndonesiaMentoring ui/ux design classes from government’s program called Prakerja since 2023. Has been mentoring more than 500 hours with total of hundreds of participants, and counting.
HoregoUI/UX & Creative Head
Jan. 2023 - Jan. 2024Jakarta, IndonesiaLead UI/UX and creative team to ensure our platform’s experience is based on user needs, and the business branding fits to our customers’ and suppliers’ mind. Coach and facilitate design thinking and project management activities to have transparent, collaborative actions in supporting the whole product team to have better workflows and outputs between stakeholders, PMs, researchers and designers. Leading 5 sub-ordinates.
PasarPolisUI/UX Design Manager
Aug. 2021 - Dec. 2022Jakarta, Indonesia
PasarPolisUI/UX Design Lead
Sep. 2020 - Jul. 2021Jakarta, Indonesia- Lead a UI/UX team which consists of researchers and designers in conducting all UI/UX practices for all businesses, including design thinking activities - Collaborate with stakeholders/product managers, translate business requirements into effective user journeys - Create design systems to standardize the user interface and user experience flows across applications
- Build UI/UX team from ground up and support its professional growth Achievements: - 25% increment on insurance policies through UX enhancements
- Tranformed the existing agency business application from an initial state to a version which helps insurance agents to have better experience - Standardized team’s way of working - impacting to more fluent workflows
- Standardized app/web user interfaces - impacting to a stronger brand and user experiences
- Growing sub-ordinates: 8 persons and counting. We’re hiring!
Self-employedIndependent Contractor
Apr. 2020 - Aug. 2020Jakarta, Indonesia
IBMUI/UX Design Manager
Feb. 2019 - Mar. 2020Jakarta, Indonesia
IBMUI/UX Design Lead
Aug. 2018 - Jan. 2019Greater Jakarta Area, Indonesia- Conduct design thinking activities to identify user's as well as stakeholder's needs and pain points
- Conduct studies and researches and create result report for product owner
- Collaborate with stakeholders/product managers, translate business requirements into effective user interfaces
- Concepting feature requirements and translate them into scenarios and journeys
- Create design systems to standardize the user interface and user experience - Manage and review user journey deliverables through wireframes and high level clickable prototypes
- Work closely with development team assist UI implementation and deliverables
- Lead, mentor and manage UI/UX Designers, UX Researchers and UX Copywriters
- Optimize team's work flow for application building Achievements:
- Key Project: Adira Finance, United Tractors, Pertamina
- Sub-ordinates: 4 in direct reporting, 4-6 in project basis.
Self-employedIndependent Contractor
Jun. 2018 - Jul. 2018Jakarta, Indonesia
iLOTTEUI/UX & Creative Manager
Jan. 2018 - May. 2018Jakarta, Indonesia
iLOTTEUI/UX & Creative Lead
Dec. 2016 - Dec. 2017Greater Jakarta Area, Indonesia- Lead, direct, mentor, supervise graphic and user interface designers
- Create design and business process standard and policies
- Create visual banner design standard
- Create Man Power Plan and creative team goals
- Create a multi level performance scoring system for designers
- Manage time and human resource allocation for design jobs
- Combine Lean Startup and Agile Manifesto methodology for graphic design process
- Collaborate with designers, business users, product owners, and agencies
- Review user interlace and user experience strategy
- Review final artwork for graphic / UI design deliverables
- Direct report to general manager and CTO Achievements: - Created 2 design systems
- Sub-ordinates: 10.
Nextbase.coSenior UI/UX Designer
Sep. 2014 - Dec. 2016Greater Jakarta Area, Indonesia- Interview clients for project goals
- Make concepts, from storyboard to wireframes, to high-fidelity design jobs
- Collaborate with programmers and outsources
- Present final designs to company owner and clients
- Direct report to company owner Achievements:
- Key Ecosystems: AirAsia In-Flight E-Pos, AirAsia Ground App Mobile Application.
- Projects: 20+
PT Digdaya Duta DigitalSenior UI/UX Designer
Oct. 2013 - Aug. 2014Jakarta, Indonesia- Make concepts, from storyboard to wireframes, to high-fidelity design jobs
- Combine Lean UX method with Agile development into the design
- Collaborate with product owners ang programmers
- Present final designs to product owners
- Direct report to product owners Achievement:
- Created a design ecosystem for Dens.tv Smart TV Application.
Blu BrixSenior Web & Multimedia Designer
Jun. 2012 - Sep. 2013Jeddah, Saudi Arabia- Make concepts, from storyboard to wireframes, to high-fidelity design jobs
- Collaborate with programmers
- Present final designs to company owner
- Direct report to company owner Achievements:
- Key Projects: Altaaqa, EMMAR, MOK Architects, Nada, Siraj Sanad.
- Projects: 20+
BigHead Internet SolutionsSenior Web & Multimedia Designer
May. 2009 - May. 2012Dumfries, VA, USA- Make concepts, from storyboard to wireframes, to high-fidelity design jobs
- Collaborate with programmers
- Create (Macromedia/Adobe) Flash animations, and computer generated videos
- Present final designs to company owner
- Direct report to company owner Key Projects: ARC Nuclear, Center for Global Education & Leadership, Council for Court Excellence, EPP TIGRE, ISS-USA, SRA International, Women in Gov.
Bayinteractive, Inc.Multimedia Designer
Jul. 2007 - Apr. 2009Bay Area, CA, USA- Make concepts, from storyboard to wireframes, to high-fidelity design jobs
- Collaborate with designers and programmers
- Create (Macromedia/Adobe) Flash animations, 3D and computer generated videos
- Direct report to art director Achievements:
- Key Projects: WTI, PG&E.
- Projects: 40+
PT Cyberindo Aditama (CBN)Web & Multimedia Designer
Feb. 2002 - Jun. 2007Jakarta, Indonesia- Interview clients for project goals
- Make concepts, from storyboard to wireframes, to high-fidelity design jobs
- Collaborate with designers and programmers
- Create (Macromedia) Flash animations, 3D and computer generated videos
- Present final designs to clients
- Direct report to IT manager Achievements:
- Key Projects: Pfizer Indonesia, CBN.
- Projects: 40+
Adelva SolutionsWeb & Multimedia Designer
Jul. 2000 - Jan. 2002Jakarta, Indonesia- Interview clients for project goals
- Make concepts, from storyboard to wireframes, to high-fidelity design jobs
- Collaborate with designers, programmers, and project managers
- Create (Macromedia) Flash animations, 3D and computer generated videos
- Present final designs to clients
- Direct report to directors Achievement:
- Key projects: 21Cineplex, Matamata.
Menara Asia GlobalWeb & Multimedia Designer
Jul. 1999 - Jun. 2000Jakarta, Indonesia- Interview clients for project goals
- Make concepts, from storyboard to wireframes, to high-fidelity design jobs
- Collaborate with programmers
- Create (Macromedia) Flash animations
- Present final designs to clients
- Direct report to company owner Achievements:
- Key project: Official Tourism of Jakarta.
- Projects: 20+
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