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Work Background
Imua ConsultancyFounder, Brand Architect & Strategist
Jul. 2023GlobalA strategic branding and digital marketing agency partnering with leading brands across Asia Pacific. Clients include Marriott International, Meraki Hospitality, Anave Nutricosmetics, Coterie and other innovative high-growth startups and legacy brands in the luxury, hospitality, retail, lifestyle and consumer goods sectors. We specialize in building transformative brands and delivering purpose-driven experiences that drive sustainable growth.
Marc & ChantalClient Director
Jul. 2020 - May. 2024Hong Kong SARLeading commercial operations and driving new business growth for Marc & Chantal's Hong Kong HQ, a global branding agency specializing in luxury, hospitality and real estate sectors. Managing high-profile global and APAC accounts (Marriott, Hyatt, Hilton etc.) from inception to completion, blending strategic insights with creative design solutions.
Marc & ChantalBrand Strategist
Mar. 2020 - Jul. 2020Hong Kong SAR
CoterieBrand Director
Dec. 2018 - Apr. 2019New York, New YorkLaunched a premium baby care D2C startup in the U.S., managing all aspects of brand, product innovation and marketing, from strategy to execution, securing US$23.8M in Series A funding.
Campfire Collaborative SpacesBrand Director - Global Brand Experience Strategy & Design Innovation
Feb. 2018 - Jul. 2018Hong KongRebranded Campfire as a lifestyle brand, strategically positioning it across workplace, living, education, hospitality, and retail. Built a creative and marketing team of 10 and spearheaded 6 global venue launches in APAC, collaborating with cross-functional teams to achieve business objectives and strengthen market presence.
Substance LimitedBrand & Project Manager
Mar. 2015 - Feb. 2018Hong KongConnecting clients, creatives, and consumers at a design-led branding consultancy (Hong Kong, Paris, Stockholm). Managing all aspects of agency-client relationships and projects, from strategy and brand identity to digital, interior design, product design, advertising, and activation. Portfolio includes leading luxury brands across luxury, F&B, fashion, retail, real estate, consumer goods, and hospitality sectors.
A-World ConsultingAccount Executive
Sep. 2014 - Mar. 2015Hong KongDelivering strategic communication and PR solutions to high-profile clients (Standard Chartered, Arup, Richemont, Cartier, MTR, Swire Properties). Expertise includes public affairs, corporate communication, crisis management, media relations, investor relations, and event management.
CN Defence Lawyers EdinburghLegal Intern
Jun. 2010 - Jun. 2010Edinburgh, Scotland, United KingdomProviding essential support to attorneys, including client interaction, court attendance, document drafting, data entry, and meeting preparation.
CreativeKidsArt Teacher Assistant
Jul. 2008 - Sep. 2008Hong Kong SARAssisted art instructors at Outreach Art Campus, teaching young children, preparing program materials, and maintaining studio displays.
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