PfizerRegional Senior Brand Manager
Sep. 2014 - May. 2019Londra, Birleşik KrallıkLed the strategic marketing of Eliquis (Cardiology Product) across Europe, Asia, Japan, and Australia, Collaborated with medical, HEOR, outreach teams and global advertising agencies to develop regional marketing materials, educational programs and cross-functional strategies, and communicated the outputs to local brand managers, ensuring strategy and marketing activities were implemented similarly across the region. Managed alliance partnerships (co-promotion) with Bristol-Myers Squibb (BMS), driving strategic projects and growth initiatives.