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Work Background
Founder
BabooFounder
May. 2019 - Sep. 2024Launched and scaled Baboo, a designed baby textiles and accessories brand, expanding to 1800+ SKUs and 25+ sales points in and out of Turkey. Led product design, international production, and export/import operations. Drove marketing campaigns on Meta Business and Google Ads boosting brand visibility. Secured 4 exclusive distribution agreements (Russia, Saudi Arabia, Cyprus, Kazakhstan). Supervised and coached 5-7 staff in retail and warehouse operations.
Regional Senior Brand Manager
PfizerRegional Senior Brand Manager
Sep. 2014 - May. 2019Londra, Birleşik KrallıkLed the strategic marketing of Eliquis (Cardiology Product) across Europe, Asia, Japan, and Australia, Collaborated with medical, HEOR, outreach teams and global advertising agencies to develop regional marketing materials, educational programs and cross-functional strategies, and communicated the outputs to local brand managers, ensuring strategy and marketing activities were implemented similarly across the region. Managed alliance partnerships (co-promotion) with Bristol-Myers Squibb (BMS), driving strategic projects and growth initiatives.
Product Manager
Bristol-Myers SquibbProduct Manager
Jul. 2010 - Jul. 2014Istanbul Area, TurkeyLed pre-launch and launch strategies for cardiovascular (Eliquis) and diabetes (Onglyza, Byetta) portfolios. Coordinated cross-functional teams at co-promotion partner companies (Pfizer, AstraZeneca) during the prelaunch and launch processes of the brands.
Product Manager
SanovelProduct Manager
Sep. 2007 - Jul. 2010Istanbul, Turkey

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