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Work Background
Barnstormer MediaExecutive Marketing Consultant / Publisher
Jan. 2024Bedford, NY• Currently Fractional CMO, publishing a magazine, and consulting on marketing, social media strategies, and brand positioning for SMBs to enhance their market presence.
TRIVVERMarketing Director
Oct. 2020 - Mar. 2022United States• Developed the brand story and go-to-market strategy for a new tech startup, positioning the company for growth in the virtual and augmented reality advertising space.
• Directed the creation of explainer videos that simplified complex product offerings, enabling customers to better understand and adopt the platform.
• Led the creative direction and build of the startup’s initial website, ensuring the brand story and visual identity were clearly communicated.
• Managed lead demand and strategic messaging for multiple products, directly collaborating with the CEO and President to align the brand's vision and market approach.
• Transformed the company’s technical concepts into a compelling, digestible brand identity, improving customer engagement and market positioning.
OsteoStrongFractional CMO
Sep. 2018 - Aug. 2021United States• Led the creative direction and execution of all franchise advertising campaigns, producing massive amounts of sales materials and distilling complex brand stories into engaging content for wide-ranging audiences.
• Envisioned, produced, and launched podcast to enhance CEO’s public image and PR, contributing to increased visibility and brand recognition.
• Managed lead demand at both the franchise level to drive customer acquisition and at the corporate level to attract new franchisees, significantly increasing engagement and sales.
• Grew franchise locations from 60 to 160 during the global pandemic by developing and executing innovative marketing strategies, including an automated client retention system.
• Developed a nationwide Ambassador Program from scratch, enhancing brand presence across the US and fostering stronger customer connections.
• Partnered with Tony Robbins at high-profile events, growing franchise leads by 400% and generating 1,400+ new franchise opportunities from a single event.
• Directed marketing efforts for 15 team members, overseeing commercial production and franchise marketing, successfully expanding brand reach despite global challenges.
Pelorus StudioFounder/Partner
Jun. 2014 - Apr. 2015Greater New York City AreaDesigned and managed construction of a studio capable of live feeds, multi and single camera shoots. Responsible for business development, management and talent sourcing.
Black SpotFounder/Partner
Jul. 2010 - Apr. 2015New York, New York, United StatesPartnered with an industry leader to launch a new business centered around providing promotion services for television networks. Expanded the business from a 2-person team in a 1,500-square-foot shared space to a team of 25 in a 5,000-square-foot with expanded cababilites including a live-action studio. Customized solutions to meet each client's specifications and produced high-quality, timely deliverables on budget.
Demonstrated creativity and innovation to align clients for success.
Headed business development including strategic planning, pricing structures, SOPs, policy design, and procedures that supported growth.
Increased synergy and promoted communication in a collaborative setting.
Leveraged dynamic skill sets in television promotions, creative direction, sales, and business management to meet and exceed established goals.
Barnstormer Pictures LLCFounder/Executive Creative Director
Jan. 2010 - Dec. 2023Stamford, Connecticut, United States• Co-founded and built the company from the ground up, establishing operational structures, business frameworks, marketing strategies, creative leadership, new business acquisition, and financial management.
• Led all creative content development for a team of 22, delivering top-tier TV promotion campaigns, live-action commercials, digital/social media promotions, and impactful advertisements.
• Expanded company services from TV promos to print ads and event management, establishing brand partnerships with Facebook, Instagram, LinkedIn, and Google.
• Took YouTube followers of the Learning Experience from 13K to 160K in 18 months through innovative content strategy and execution.
• Drove a 400% sales increase for Nuchair in 3 months by overhauling marketing strategy and social media presence.
• Directed the creation of an animated series for preschool children (2 seasons) and a DVD series for pilots transitioning to tailwheel aircraft, grossing $400K from a $30K budget.
• Established relationships with well-known celebrities and large production crews, contributing to successful Broadway, film, and television projects.
• Conceived and developed 3 shows currently in development, expanding the company's content portfolio.
Northern Lights PostEditor
Jan. 2003 - Jun. 2009Editor of Commercials and Network Promos.
EyeballEditor/ Live Action Director
Jan. 2000 - Jan. 2003
Berenter Greenhouse & WebsterEditor
Jan. 1997 - Jan. 1999
Sauce EntertainmentEditor
Jan. 1995 - Jan. 1997
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