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Work Background
VentupHead of Product and Design
May. 2022MexicoVentup is a platform built on top of a network of Restaurants and F&B Suppliers, and it allows them to manage their procurement and sales processes, respectively. It’s available via a Saas subscription to customers in all of México. • Hired to recruit and establish Design and Product Management teams.
• Owning the Product (Roadmap) Strategy and Execution, together with supporting UXR and UXD initiatives — across areas such as Core Product, Fintech and Integrations.
• Kickstarting and leading a Product Marketing function.
• Reporting to co-founder / Chief Product Officer
JobberProduct Design Manager
Aug. 2021 - Apr. 2022Ontario, CanadaJobber helps 100K+ service professionals in 47 countries to effectively manage their everyday tasks –quoting, scheduling, billing, etc.– and successfully grow their businesses. As Product Design Manager, my mission is to help product designers in multiple scrum teams to do their best work and stay on track to fulfill their career paths inside Jobber.
Insticator Inc.Design Director
Jan. 2020 - Jul. 2021Waterloo, Ontario, CanadaAs Director of Design at Insticator, I was responsible of all our Product Design work (research, user experience design and experimentation). We leveraged research and design practices for creating the right features and the right messages. My responsibilities included recruiting and scaling a team that included up to five senior contributors in roles like Product Designer, User Researcher and Graphic Designer. I also collaborated with the entire leadership team, leveraging the practices and tools of Design Thinking to facilitate strategy and business conversations.
Insticator Inc.Design Manager
Nov. 2018 - Jan. 2020Waterloo, Ontario, CanadaAs Design Manager, I supervised the execution of major User Experience Design projects: from the redesign of our user-facing interfaces, to the introduction of new features, and the design of internal business tools. I was responsible of creating the base of the Design Department from scratch, introducing tools and processes of a Design Operations structure.
Icalia Labs - Building Custom Software to Empower your BusinessHead Of Design
Mar. 2017 - Nov. 2018Monterrey Area, MexicoAs the Head of Design I was required to promote a strong Design Culture for the Design team, as well as the entire Organization. Not limited to the Design team, I was required to engage and collaborate with other areas of the Company effectively, fostering a customer-centered approach to the Company’s goals; enabled by Design tools, processes and methodologies. A heavy focus of my energy went into generating a more integrated collaboration model for designers, developers, and other stakeholders; by re-designing the way we think about our tools, processes and culture as a Company.
Icalia LabsDesign Team Lead
Mar. 2017 - Mar. 2018Monterrey Area, MexicoAs Design Team Lead, my main duties included managing the operation aspects of the Design Team, as well as the personal development path of every designer. I also helped to strengthen the Company's ability to execute Design Sprints, while properly connecting the Sprint's results to the main development process. Finally, I worked with the designers in the team to update an important part of the Design process and tools, as well as the visual assets for marketing and sales.
RAIDHO AestheticsCo-Founder & Director
Mar. 2011 - Mar. 2017Bolivia 203 Colonia Vista Hermosa, Mty NLI co-founded Raidho with other 3 ultra-talented Designers, as a way to create a stimulating space to experiment with our own approach to Digital Design. From the beginning, we experimented with a wide range of media such as Brand Design, Motion Graphics, Book & Editorial Design (print & interactive), Website Design, User Interface Design, and so on. During my time at Raidho, I was able to overview areas such as operations, sales and finance; as well as play roles as creative lead and art lead for flagship projects. All this while leading the team and fostering growth of everyone as individuals and as a Company.
Restate MediaDesigner
Feb. 2010 - Feb. 2012During my time at Restate Media, I had full access to practices and methods such as Agile Development ideas (applied to Design), Front End Coding, User Interface Design, Information Architecture, User Experience Design, Digital Branding Design, and so on. My work at Restate Media focused mainly on the design and development of content-heavy websites for medium to large companies.
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