Ford Motor CompanyBrand Manager
Jan. 2017 - May. 2019Bucharest, RomaniaBrand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term. Planning and execution of all communications and media actions on all channels. Assisting with product development, pricing and new product launches for passenger cars portfolio Creating and managing promotional collateral to establish and maintain product branding.
Managing the budget for advertising and promotional items
Competitor and customer insights analysis
Analysis of sales forecasts and relevant financials and reporting on product sales