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Work Background
Fondatore
TR-AI-NER.COMFondatore
Aug. 2023SvizzeraTr-ai-ner.com mission is to empower businesses by placing a strong emphasis on AI education, equipping teams with the knowledge and tools to effectively integrate AI agents in daily operations.
Head of Store Design - Visual Merchandising - Brand Experience EMEA
La Prairie Group AGHead of Store Design - Visual Merchandising - Brand Experience EMEA
Oct. 2017 - Mar. 2024Zürich Area, Svizzera- Responsible for the strategic development and execution of store design and visual merchandising initiatives in over 40 countries across EMEA and LATAM regions. - Led strategic projects to enhance brand experience and drive business growth, including the opening of a new distribution channel and markets with the first LP boutique worldwide, and the opening of Saudi Arabia. - Implemented LEED gold certification standards for sustainable store design. - Restructured the SD/VM Department to streamline structures and processes, resulting in a 30% increase in operational efficiency. - Developed and implemented a cost optimization strategy for tier 2 & 3 local markets, resulting in a 40% reduction in expenses without compromising brand image or customer experience. - Developed and executed merchandising strategies to maximize product visibility and drive sales, resulting in a 10% increase in conversion rates. - Planned and executed strategic partnership events and art fairs such as Art Basel, Frieze, and FIAC, attracting brand experience clients and expanding market presence. - Developed and implemented a project management system for retail projects, including database creation, digital reporting, centralized content management, and traffic & data analytics, resulting in a 20% increase in efficiency and data-driven decision making. - AI Brand knowledge Center Demo for Beauty Advisor training - AI Construction budget monitoring tool - Managed a team of 11 direct reports, including 2 Regional Project Managers, 1 Merchandising Manager, and 8 Local VM Managers, fostering their professional development and ensuring operational excellence.
Global Marketing V.M. Design Manager
La Prairie Group AGGlobal Marketing V.M. Design Manager
Sep. 2016 - Nov. 2017Zürich Area, Svizzera
Global Design Manager & In-Store Architect Gucci Beauty
Procter & GambleGlobal Design Manager & In-Store Architect Gucci Beauty
Nov. 2013 - Sep. 2016Geneva Area, Svizzera
Stageur
Gas studioStageur
Oct. 2011 - Dec. 2011Supporto ai team di progettazione- Apple Store Carosello, Milano; Apple Store Gigli, Firenze - Longchamp Store, Milano - Uffici Fendi Roma ; Uffici Autodesk, Milano
Delegate companion
Foreign delegation of Brachetto d’Acqui in ChinaDelegate companion
Apr. 2004 - Apr. 2004Beijing City, ChinaDelegate companion for promotional events in Beijing & Shanghai
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