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Marketing
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IT
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United States
Work Background
GaldermaProduct Manager Pl
Dec. 2022 - May. 2024São Paulo, Brasil
GaldermaProduct Marketing Manager
Jan. 2022 - Mar. 2025São Paulo, Brasil
Align TechnologySr. Conversion Consumer Marketing Supervisor
Jan. 2021 - Dec. 2021Sao PauloI'm responsible for leading the Patient Conversion Team designed to convert more Invisalign candidates into treatment assisting the Doctors on effective and strategic Marketing and Social Media initiates. I supervise a team of 8 Patient Conversion team members and foster a strong customer experience culture designed to grow results. Responsibilities: Establishes and maintains a merit-based, dynamic work environment that appeals to top talent in and enables operational objectives Provides vision, planning & prioritization for team resources delegating and assigning projects, duties, and objectives. Focuses on building and improving process efficiencies within team Provides reports on team metrics and results to department leadership and stakeholders Establishes and maintains relevant controls and feedback systems to monitor the operation of the department. Partners with recruiting team on the acquisition and retention of people resources to fulfill team mission successfully. I provide ongoing training, coaching and mentoring for team members Performs ongoing analysis of Consumer engagement and takes the necessary measures to improve processes Maintains effective communication with consumers, field sales executives and other sales support team members Progressively manages and assesses employee competencies and development Applies basic understanding of internal tools for documentation and reporting requirements; runs standard reports and reviews them regularly Participates in cross-functional teams and serves as the liaison for Customer Care Takes ownership of the new hire onboarding and new hire training process Owns or assists in rep’s 1-on-1 meetings, completed in a reliable and consistent manner Assists in formation and delivery of all Business Reviews.
Instituto Embelleze OficialMarketing Communication Manager
Oct. 2017 - Nov. 2020São Paulo, São PauloAs a Marketing Manager I'm responsible to act in the Projects and Areas below:
Transformation: Design a new strategy to create a new business Model and advanced digital strategies to introduce the Company into the next level of 4.0 industry and services;
Brand: Creation of institutional campaigns, sales incentive, endomarketing for online and offline media. Creation of a media plan with the approval of investments. Manage Different Marketing Agencies to help the company in this demand. Product: Develop the Innovation and the Education area with new products to increase Sales and drive the Brand for the First position to be a Reference in Education Beauty;
Operations: Relationship with Suppliers, approval of new contracts, monitoring of Sales and inventory, educating for consumption.
Digital Strategy: Inbound marketing: SEO, Social Media, and Content.
Global Projects to Develop the Brand: US, Equador, Costa Rica, and Central America
Own local ideation process to identify & qualify, incremental opportunity to achieve sales
Enabler for category leadership and a key link to a global team
Stewards and champions execution of global projects Approves one-year cluster/country marketing annual innovation plans Owns the brand communication brief for local initiatives e.g digital, rep & brochure creative content is on brand and meets the consumer need
Innovation Hub: Responsible to drive new projects in Marketing to develop the Brand for new consumers. Currently acting in a Gamification Project to give access to the students for learning in an Online Platform in a creative new way to Study Financial: Approve the Expenses and Budget for all the Projects involving Marketing, Operations and Education Area managing Capex and Opex with the Board of the Company. Fusions and acquisitions: Responsible to develop the marketing and Operations of the New Brands acquired by the Company. Currently, I develop two new Brands, MYLASH and others that are Confidential.
SulAméricaNetwork / Customer Facing Specialist
Oct. 2015 - Feb. 2017São Paulo e Região, BrasilResponsible for service providers support an extension of its network by visiting and making new contractors on behalf of SulAmerica
Business orientation for company growth and technical expertise issues management
Odontological auditing process
Scheduling of Payment Application and settlement
Relationship manager for south and North Brazilian cities.
SORRIDENTS FRANCHISINGSales and Marketing Manager (Franchising)
Sep. 2011 - Aug. 2015São Paulo e Região, BrasilResponsible for brand management and consultancy of Franchising units in order to provide guidance on the growth of sales by creating marketing plans and its support, from construction to reporting. Network expansion and BI support.
Colgate-PalmoliveMarketing and Sales Analyst
Jan. 2010 - Mar. 2011São Paulo e Região, BrasilProviding support for new product launches in its marketing action plans by managing the network of customers and presenting products and its benefits with the objective of new listing. Seeking for new listing opportunities. Faias and Event management for premium recognition of the brand.
SPOT PROMOCustomer Relationship Specialist
Apr. 2008 - Jan. 2010São Paulo e Região, BrasilManaging Events for promoting customer brands in Universities and seeking for opportunities in odontologic nich for Colgate-Palmolive.
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