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Work Background
MYK Digital MarketingFounder & Digital Marketing Professional
Jan. 2024Cambridge, Massachusetts, United States
Massachusetts College of Pharmacy and Health SciencesEmail Marketing Automation Specialist
Apr. 2022 - Jan. 2024Boston, Massachusetts, United States*Analyzing email performance and improving user experience.
*Built and executed email communications within Salesforce platforms (Pardot) including audience lists, data extensions,email sends, automation, and testing. Communications included triggered, date-based, drip, and automated emails.
* Sending Bulk SMS using Mogli for event reminders/invites
* Develop and implement email marketing automation strategies to drive engagement and conversion rates for MCPHS's target audience.
* Developing and implementing A/B testing strategies to optimize email performance and increase engagement.
*Collaborate with the admissions team to develop personalized email automation campaigns that effectively target and engage prospective students.
* Collaborate with the admissions team to develop and execute email campaigns to target prospective students and increase enrollment at MCPHS.
* Monitoring and analyzing email deliverability and inbox placement rates to ensure optimal email performance for MCPHS's target audience.
* Conducting regular audits of email marketing campaigns to identify areas for improvement and provide
recommendations for optimization.
* Identify and implement new email marketing strategies and techniques to increase engagement and conversion rates for MCPHS's target audience based on market trends and industry best practices.
Massachusetts College of Pharmacy and Health SciencesOperations Coordinator
Sep. 2015 - Apr. 2022* Demonstrate creative use of Salesforce and other tools to augment office operations and student relationships; this includes report generation, campaign creation, and establishment of application views for mailings. * Provide daily report data via Salesforce in Excel for an outside vendor. * Interface with vendors for the distribution of all mailing lists, which includes data management, preparing decision letter templates, and reviewing and approving proofs from our vendor in Basecamp.
* Assume accountability for maintaining accurate counts and assisting with auditing freshman population decision processes; this entails the use of different templates and auditing to verify accuracy.
* Spearhead processing of daily decision letters via Conga, and upload in the applicant’s application checklist.
* Oversee the performance of student workers within the operation department.
* Responsible for all decision letter generation and mailings across four different campuses and three different populations to include freshman, transfer, and graduate students.
*Administer inventory for admissions materials, which involves placing material orders, creating purchase orders for vendors mailing services and reprints, and requesting checks from HR for vendor invoices.
UNIVERSITY OF MASSACHUSETTS ADMISSIONS OFFICEAdministrative Assistant
Sep. 2012 - May. 2014North Dartmouth, Massachusetts, United States* Accountable for filing applicant documents.
* Prepared folders for accepted students, along with details in association with college tours.
* Executed a wide range of general administrative duties.
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