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Work Background
Wieden+Kennedy São PauloSenior Global Brand Director - Budweiser
Jan. 2024
Oz. EarthHead of Marketing
Sep. 2022 - Jan. 2024Head of marketing of Oz Earth (holding) and its business units: Oz Agro (agroecological system for family farmers), Oz Fields (minning and mineral research), Oz Green (carbon credit and rainforest preservation) and Oz Collection (susteinable high end real estate development). Responsible for the brand essence, position and identity of all business units. Development of all communication channels and, brand and communication strategy, from launch to growth.
Significant role in the definition of sales and investors strategy and pitch.
Institutional and performance campaigns.
Cartão EloMarketing Manager and Agile Product Owner
Sep. 2017 - Sep. 2022Product Owner of the train focused on structuring projects to encourage the issue and effective activation of Elo cards with issuers. Management of the relationship with shareholder banks and issuers, mainly Bradesco. Development of the positioning of the Elo brand within the issuing bank to encourage card sales: incentive campaigns, development and dissemination of assets, internal marketing campaigns, sales force training, sponsorship of external and internal events, activation actions, POS positivization, product launch and preparation and monitoring of the communication plan for clients and potential leads. Development of annual planning and positioning of Elo's International Trade area. Creation of national and international promotions and communication campaigns to increase Elo's perception of acceptance. Positivation of POS in the focus countries of 2017/2018 planning, activation team management, budget control and budget management. Global relationship with Elo's international partner, Discover, to ensure brand alignment, positioning and activation. Campaign development and budget management in accordance with Discover's guidelines and policies, in addition to supporting the relationship of Elo's internal areas for global operations. Development and monitoring of campaign and project performance reports to control brand and transactional KPIs. Creation of projects and events for internal areas, such as innovation, Compliance, Information Security and Products.
Leo Burnett Tailor MadeClient Services Manager
Nov. 2015 - Sep. 2017Management of the Samsung account (smartphones, wearables and accessories): responsible for the management of the client services, planning, creation, community managers, BI and content producers team. Development of the Always On strategy of social media and campaign management of the different agencies of the brand to guarantee the achievement of the annual KPIs. Responsible for alignment with the brand's global strategy and development of monthly performance reports with the HQ.
Samsung Corporate Account (CTV, Digital Appliances and notebooks). Development and management of product launch campaigns, promotions, social responsibility and cooperative campaigns. Main projects:
• Responsible for the 35% increase in the annual fee for the Samsung Mobile social account
• Launch Samsung Galaxy S7 and Galaxy S8
• Defy Barriers Campaign (Olympics 2016)
• Campaign Launch SUHD.
• Always On Social Samsung Mobile
FCB BrasilClient Services Manager
Oct. 2014 - Oct. 2015Clients: SKY, MIS – Sound and Image Museum Account management for brand and regional campaigns with the sales and marketing SKY team. Development of institutional and product campaigns (Pre-Paid TV, Pos-Paid TV and Broad Band) in mainstream media and for the retail force (POS).
Active participation in the churn SKY Project aiming to decrease the number of clients leaving SKY, being the only outside partner to take part in al of the steps of the Project. Management of the client’s goals x advertising budget.
Development and management of MIS institutional campaigns. Main Projects
• SKY your home is the paradise – product and brand repositioning campaign - SKY.
• Intelligence service – main 2015 campaign - SKY.
• CRM communication development and management - SKY.
• MIS 45 year anniversary campaign.
• +MIS – creation and launch of relationship program - MIS.
DM9DDBSenior Client Services Supervisor
May. 2012 - May. 2014Strategic and brand planning and account management of the global, regional and local brands such as Carefree, Johnson’s Baby, Johnson’s, Sundown, Stayfree, Neutrogena, KY, Roc and Clear&Clear.
Account supervising of products, institutional and seasonal campaigns of Terra, JHSF and Cidade Jardim Mall.
Active participation in new business development.
Clients: Johnson&Johnson, Terra, JHSF, Shopping Cidade Jardim. Main Projects: • Life is Reborn, J ́s Baby Campaign aired in Latin America and Europe. • Welcome Symphony, J ́s Baby.
• Hello My Name Means, J ́s Baby. • Sundown - brand repositioning. • Sundown Campaign - summer 2013/2014. • Stay Free - global brand repositioning. • Launch of Las Piedras Fasano Punta del Este. • Shopping Cidade Jardim 2013 Campaign.
• Broadcasting of the 2012 Olympics - Terra
DPZ PropagandaClient Services Supervisor
Nov. 2010 - May. 2012Account supervising of retail, products, institutional and regional advertisement campaigns and BTL projects. Active participation in new business development.
Clients: Vivo, BM&FBOVESPA, Kaiser, Redecard. Main Projects: • Launch of the new brand Telefônica|Vivo
• Launch of Vivo Direto • Vivo Sempre Campaign • Quer Ser Sócio, popularization program of BM&FBOVESPA • Kaiser Tá Suave, BTL project to activate the brand in São Paulo and Rio de Janeiro.
Caso DesignClient Services Executive
Mar. 2009 - Nov. 2010Account management of Porto Seguro brand as well as its product and institutional advertisement campaigns.
Project and management of design projects such as visual communication, brand development and package design. Clients:
Design: Unilever Brasil, Unilever England, Samaritano Hospital, Santa Catarina Hospital, C&A, Votorantim Cements, Magazine Luiza, Porto Seguro.
Advertisement: Porto Seguro Main Projects: • Trânsito Mais Gentil, Porto Seguro
• Porto Vias, Porto Seguro • Vitality Unilever – global visual communication • Agile Unilever – global visual communication
EverMediaMarketing Assistant
Feb. 2007 - Mar. 2009Media planning and negotiation, client prospect, events planning and project and account management. Clients: BIC, Citibank, Unibanco, Unibanco AIG, Ajinomoto, International Paper, Tribanco, Banco Africano de Investimentos, Tellfree. • Customization campaign - BIC lighters
• Well made Men Campaign – BIC shavers
• Gold Cards Campaign - Citibank
• Recycle Bin - International Paper
• Internet Banking BAI
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