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Work Background
Dame DesignArtist & Founder
Oct. 2021Greater Los Angeles AreaDame Design offers tailored creative solutions for small business entrepreneurs. Collaborate closely with stakeholders to establish and refine brand architecture and aesthetics, ensuring your brand conveys an authentic and compelling story. Partner with B2B and B2C clients to develop and execute targeted digital marketing strategies that drive results and connection. Provide additional support with expertise in omnichannel marketing, design thinking, strategic planning, and digital road-mapping, providing comprehensive solutions to elevate your brand experience and grow your business.
Blavity Inc. Associate Director of Integrated Marketing
Jan. 2020 - Dec. 2021Los Angeles Metropolitan AreaIn my role, I served as a dynamic marketing and sales strategist with a proven track record of composing high-revenue pitches, streamlining processes, and enhancing go-to-market strategies. Specialized in spearheading the creative brief process for high-revenue sales RFPs over $500K, optimizing go-to-market strategies for tentpole brand initiatives, improving deal close times by 34% through the elevation of tentpole brand initiatives, and implementing efficient project management processes to drive synergy and maximize ROI.
Blavity Inc. Senior Lead, Creative Services
Jan. 2019 - Dec. 2020Greater Los Angeles AreaLaunched data-driven editorial guidelines and improved the creative review process improving internal revision rounds by 30% and client satisfaction Oversaw day-to-day management of an extended content teams across 20+ ongoing campaigns Managed digital marketing strategy for annual conferences ( AFROTECH, Summit21 ) resulting in YoY growth in event attendance and digital reach
Blavity Inc. General Manager, 21Ninety
Jan. 2018 - Dec. 2019Managed a team in executing campaigns and strategies across social media platforms growing engaged audience presence to over 300K. Coordinated branded campaigns including managing end-to-end campaign processes including creative production, influencer collaborations, Executive produced the annual multicultural women's conference, Summit21, which gathered 1,200+ attendees across the nation to Atlanta; featuring prominent cultural and business leaders.
Blavity Inc. Marketing Manager
Jan. 2014 - Dec. 2018Greater Los Angeles AreaLed the brand development and launch of platform verticals, including Blavity, 21NINETY, and AfroTech, focusing on digital strategies, community engagement, branded campaigns, and live events, while also expanding the brand's global reach through strategic social campaigns and targeted events in key cities.
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