Gustavo Eyewear Luxury BrandHead of Business and Marketing
May. 2023Rio de Janeiro, Brazil• Manage and guide marketing teams to ensure the efficient execution of campaigns, projects, routines, processes and implementations;
• Prepare annual planning of marketing strategies, establish clear goals, ensuring compliance with deadlines and promoting a culture of high performance and continuous innovation;
• Monitor and evaluate the team's performance, providing regular feedback and implementing improvement actions;
• Understand and lead market initiatives (benchmarking), identify trends, customer preferences and competition to monitor actions, implementing innovations and technologies;
• Develop and execute marketing and brand strategies (branding and social media), products and services, aligned with the company's business objectives, in collaboration with other departments, to ensure effective connection, revenue increase, market penetration and expansion of the customer base;
• Manage the creation and execution of multi-channel marketing campaigns, both online and offline (including social media, content marketing, email marketing, paid advertising, and point of sale);
• Collaborate with the Product team to align marketing strategies with the development roadmap, ensuring successful launches;
• Cultivate strategic partnerships to broaden brand reach and explore new customer acquisition channels;
• Develop and manage loyalty programs, aiming to increase customer retention and lifetime value;
• Analyze metrics of digital marketing actions, establish key performance indicators (KPIs and/or OKRs) and provide reports and recommendations for continuous optimization;
• Define and manage the marketing budget, ensuring efficient allocation of resources and maximization of ROI;
• Negotiate with suppliers for cost reduction and strategic alignments.
• Highlight: Participation in international fairs: Inext Moda Colombia and Coterie New York.