Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
🔥100%
Startup Founder
💸100%
Marketing
✔️100%
IT
Geos
🇬🇧100%
United Kingdom
Work Background
Gustavo Eyewear Luxury BrandHead of Business and Marketing
May. 2023Rio de Janeiro, Brazil• Manage and guide marketing teams to ensure the efficient execution of campaigns, projects, routines, processes and implementations;
• Prepare annual planning of marketing strategies, establish clear goals, ensuring compliance with deadlines and promoting a culture of high performance and continuous innovation;
• Monitor and evaluate the team's performance, providing regular feedback and implementing improvement actions;
• Understand and lead market initiatives (benchmarking), identify trends, customer preferences and competition to monitor actions, implementing innovations and technologies;
• Develop and execute marketing and brand strategies (branding and social media), products and services, aligned with the company's business objectives, in collaboration with other departments, to ensure effective connection, revenue increase, market penetration and expansion of the customer base;
• Manage the creation and execution of multi-channel marketing campaigns, both online and offline (including social media, content marketing, email marketing, paid advertising, and point of sale);
• Collaborate with the Product team to align marketing strategies with the development roadmap, ensuring successful launches;
• Cultivate strategic partnerships to broaden brand reach and explore new customer acquisition channels;
• Develop and manage loyalty programs, aiming to increase customer retention and lifetime value;
• Analyze metrics of digital marketing actions, establish key performance indicators (KPIs and/or OKRs) and provide reports and recommendations for continuous optimization;
• Define and manage the marketing budget, ensuring efficient allocation of resources and maximization of ROI;
• Negotiate with suppliers for cost reduction and strategic alignments.
• Highlight: Participation in international fairs: Inext Moda Colombia and Coterie New York.
ValtechOmnichannel Manager
May. 2022 - May. 2023Rio de Janeiro, Brazil• Management and planning of the strategy of all channels, physical and digital, to explore all possibilities of interaction creating complete experiences for all targets. Lead and develop a strong, innovative and collaborative Marketing Team through coaching, thought leadership and innovation.
• Validation of content marketing strategies and monitoring of creative strategy.
• Management and analysis of results based on business objectives.
• Internal integration of all areas involved in the project along with project PMO and CRM strategy area.
• Identify and develop efficiencies for optimal operations in partnership with Retail Operations, Logistics, Supply Chain, Merchandising and Retail, and serve as the voice to ensure client SLAs are met.
• Build a strong, daily partnership with business partner network to develop “Omnichannel mindset” and ensure optimal client experience across all touch points of the brand.
• Customer Journey: Understand campaign goals and integrate insights from Product Managers, Digital Business Partners, BI/SFE, and Scientific Content Strategist to reach an effective Multichannel Engagement journey by selecting proprietary channels (email, website, SMS, WhatsApp and others) and external channels (e.g. websites, social media, influencers) focused on achieving lead conversions and increasing audience engagement using Salesforce MKT Cloud, Interaction Studio, Google Analytics and others.
• Cycle of product launch and promotions with the client brand.
• Customer interface at high executive level.
Key Projects: GSK and AgroBayer Digital Transformation Projects. Implementation of the first communication rules, database testing and updating of B2B websites.
EssilorLuxotticaHead of Marketing and Business
Apr. 2011 - Apr. 2022Rio de Janeiro Area, Brazil• Analisys by sales channels: independent retail, strategic chains, regional chains, laboratories and with focus on Omnichannel: 31k stores in Brazil, 50 lab´s.
• Responsible for setting the vision and strategy for the Trade Marketing, as well as leading the development of full end to end experiences and execution of the omnichannel plans across the Region.
• Develop and own the brand content strategy and omni-channel connections plans.
• Cycle of product launch and promotions with the brand, financial, legal, supply chain and commercial areas.
• Leading cross functional teams to develop breakthrough brand insights and harnessing those to deliver award winning consumer & customer experiences and execution.
• Oversee the development of marketing content, including product catalogs, brochures, and digital assets, ensuring consistency with brand messaging.
• Collaborate with product development and brand management teams in the GTM strategies of new products and brands.
• Work with innovation team to ensure innovation agenda and pipeline best fit the brand and business growth needs.
• Responsible for all brands’ budget control and business targets to deliver brand growth for short and long term.
• Responsible for events: internal, optical retail and medical. More than 30 events in the year.
• Responsible for the Varilux Specialist and “Conecta Vantagens” CRM Programs - both programs focused on store owner and / or salesperson performance BRAZIL AND LATAM.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.
Key Projects: Varilux Specialist: Varilux Specialist Program for the optical market with 3,700 stores and responsible for an incremental turnover of 10 million.
Conecta Vantagens: Incentive Program “Conecta Vantagens”: 25k CPFs, 13k CNPJs. Participating stores perform vs. non-participating stores; + 15 million incremental turnover.
TelefónicaMarketing Consultant
Dec. 2004 - Mar. 2011São Paulo Area, Brazil• Trade Marketing
o Structure of all areas of Trade Marketing: planning, budget and contracting.
o New structure of communication appropriate to the sales channels: telemarketing, stores (140 stores in Sao Paulo), door-to-door and cross-selling.
o Development of a project to renovate Telefonica’s stores. Conception, implementation, and monitoring of the entire project. 23% increase in sales in the first renovated stores.
• Product
o Dial up internet: + 13% use of dial up bandwidth in paid time – billing.
o 30% average customer adherence to line recharge for each campaign.
Key projects: Telefonica International Rotation Program (8 months – July 2010 to February 2011) Lima - Peru. Marketing Area: Publicity and Brand Management. Project: to change customer experience at point of sale through new technologies and interactive content (Telefonica / Movistar) in Peru.
IntelIntel Retail Strategist Brasil
Oct. 2003 - Nov. 2004Rio de Janeiro Area, Brazil• Supervision of the Intel consulting team for retail (22 “champs” visiting and monitoring retail).
• Sponsorship and Partnerships (service) with major retailers, such as Ponto Frio, Fastshop, and Extra-RJ.
• Merchandising work – “conquer the shelves”.
• Analysis of sales by retailer.
• Visit to the VIP stores.
• Events with the networks.
• Analysis of commercial proposals for partnerships.
Result IN 1 YEAR: Best Retail Team in Brazil in 12 months.
Intch is a Professional Networking App for the Future of WorkSee more people like Sandra on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
704396 people
22
CEO, Growth Hacker and Analytics Expert @ Saga Consulting
17
Marketing Director @ Climb Marketing
18
Designer and Director Photography @ MKT Marketing Inteligente
140094 people
17
Marketing Director @ Climb Marketing
27
Ex-Head of Media House @ Red Bull
15
MKT Director @ Uá Uá