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Work Background
PLAN ACEO PLAN A
Jun. 2022Barcelona, Cataluña, EspañaLeading, motivating, and encouraging are daily-work actions, as well as establishing a clear vision of the challenges to achieve. Events industry evolves at full speed, and innovation, creativity and technology lead the major trends and advances.
Some task: Researching and booking venues
Identifying clients' requirements and expectations for each event.
Brainstorming and implementing event concepts and themes.
Preparing event budgets and processing invoices.
Organizing suppliers, caterers, staff, and entertainment.
Coordinating all logistical elements of the event.
Managing set-up, tear-down, and clean-up operations.
Anticipating attendee needs and making preparations against potential risks.
Developing post-event reports on the effectiveness of each event.
MATCH MODECEO
May. 2018 - Oct. 2023Barcelona y alrededoresDeveloping high quality business strategies and plans ensuring their alignment with short-term and long-term objectives.
Leading and motivating subordinates to advance employee engagement develop a high performing managerial team.
Overseeing all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission.
FreelanceOnline + Offline Marketing Strategist
Apr. 2016Working with fashion companies. Developing experience strategies across and for each channel centered on consumer needs and behaviors, integrated communications plans and messaging strategies that assure all channels are working together to product desired business results.
TucantexHead of Marketing & B.Development
Jul. 2015 - Feb. 2017Barcelona y alrededores, EspañaDevelop the annual marketing plan including strategies, tactics and budget.
-Explore new ways to acquire and retain customers beyond current strategies and tactics..
- Set goals for the number of new customers acquired each month and the cost to acquire each customers.
- Evaluate the return on investment of new customer acquisition campaigns.
- Analyze our customer database to develop target market segments and targeted marketing initiatives.
- Plan, execute, manage and measure the performance of all customer retention campaigns.
- Conduct focus groups and surveys and analyze web analytics to develop an understanding of our customers’ demographics, psychographics and behavioral patterns, and share customer insights with the organization.
- Assume the role of primary contact for key distribution co-development partners which will including liaising with leaders of teams across both internal and external teams/organizations.
-Identify, scope, develop and execute on target partnerships to advance company strategy in distribution, strategic content integration, revenue development, market integration, and related initiatives.
- Work closely with multiple cross-functional teams to ensure alignment with company goals, resource expenditure planning, and management in executing on existing and new partnerships.
Scarosso GmbHRetail Manager ( Germany & Austria )
Dec. 2014 - Jul. 2015Berlin y alrededores, AlemaniaKey Accountabilities Employees management
- Managing and motivating store's team to maintain high standard levels of performance, increase sales and ensure efficiency
- Focus on coaching team and developing talents also to ensure high team motivation and dedication
Store visits and openings
-Visiting stores to exchange points of view with staff and customers to find ways to better drive and support the business
- Establishing good relationships both with retail management and customers
- Guarantying appropriated Visual Merchandising standards
- Managing new openings
Sales management
-Making certain targets realization maximizing sales, revenues and global efficacy and minimizing costs
- Organizing special promotions, displays and events
Stores planning and forecasting
Analyzing sales figures and forecasting future sales volumes for maximizing profits
-Maximizing sales and results by store through collaboration with Buying team and Store -Management for a better understanding of each market
Inventory activities
-Supervision on activities of inventory
-Managing stock levels and making key decisions about stock control
-Analyzing selling trends
Competitors' analysis
- Maintaining awareness of market trends in the retail and luxury industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing
MODOMOTO | Curated Shopping GmbHProjekt Bussines Development
Jul. 2014 - Dec. 2014Berlin y alredores, AlemaniaBeing the shop first contact for account management issues.
- Operational responsibility for the management of the store in Berlin.
- Implement new sales training.
- Focus on coaching team and developing talents also to ensure high team motivation and dedication
- Organizing Marketing Plans and events to win new customers.
- Organization and implementation of Visual Merchandising strategies for offline channel.
Martina KMarketing & Product Manager
Jul. 2013 - Jun. 2014Barcelona Area, SpainReporting to the owners of the Company ( Bags & accesories ) Develop and implement the marketing strategy, manage the development of line of products. -Market and trends analyses. Travelling to China, France and Italy for the development of new collections.
-Develop the appropriate tools to implement correctly the strategy on the market.
-Manage the global Budget of each line.
Louis VuittonClient Coordinator
Jun. 2012 - Jun. 2013Barcelona Area, Spain•Developing and implementing action plans with Store Manager to increase clients data base, loyalty and sales.
•Organizing exceptional customer experiences inside and outside the store like: Trunk Shows, assistance to VIP clients worldwide.
•Promoting the role of the Client Coordinator as a key figure between S.A and client to strength their client connection towards the brand.
•Introducing new store clienteling techniques in order to develop and motivate team; turn the word clienteling into a tool for the SA to get to know the client better.
•Analytical, multi-tasking and strategy building skills.
Louis VuittonSales Associate, Leather Goods Responsible
Sep. 2010 - Jul. 2012Barcelona Area, Spain•Participating in Mini-showrooms in Italy and Spain to define and coordinate trainings of Point of Sales together with the Store Trainer, guaranteeing a good performance of the selling ceremony.
•Conducting on-going briefings, sharing product novelties with sales team giving support for more qualitative sales, according to the Louis Vuitton service level.
•Defining Leather Goods seasonal allocation together with Store Manager and Stock team.
•Gathering feedback from clients and colleagues on Leather Goods (permanents and seasonal) and share with head office.
•Building up new skills working at Louis Vuitton stores in Marbella & Palma de Mallorca(Spain) and Vienna (Austria) for short periods.
BEGIL,S.A.Marketing & Communication Assistant
Oct. 2007 - Sep. 2010Barcelona Area, Spain•Developing annual PR plan and budget together with Marketing Director.
•Collaborating in Global Special Events for VICS (conferences, trade fair shows, corporate parties) and providing all press materials.
•Cooperating with sales team to develop effective sell-in and sales trainings tools (presentations to launch new line items)
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