InMotion HostingDigital Marketing Generalist
Jan. 2017 - Dec. 2018Los Angeles, California• Created month-over-month increase in blog site traffic (between 50% - 300%) through program of original content, search optimization (SEO), email marketing campaigns, and organic social media sharing.
• Modernized and operated email marketing program, designed campaigns, and created automations (averaging open and click-through rates 20% - 30% above industry averages).
• Developed and implemented content calendar, brand book/style guidelines, and researched and drafted original content across product lines, maintaining correct voice and style for each. • Reported on content, email, and product marketing results, tracking performance of KPIs.
• Attended industry trade shows, generated brand awareness through face-to-face interactions and public speaking.