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Work Background
SpokeoSenior Manager, Email Marketing
Oct. 2021Los Angeles Metropolitan Area• Developed and implemented a series of prospecting drip campaign that led to exponential growth in email channel conversions.
• Designed, tested, and optimized customer journeys in Salesforce Marketing Cloud, aligning strategy with data capabilities.
• Led weekly presentations to C-suite executives, delivering key insights on performance and project updates.
• Managed external vendor teams (2-3 members per project) to execute high-quality campaigns and strategic initiatives.
• Tripled mailable audience size and quadrupled email revenue through innovative segmentation and targeting strategies.
ThriveDXLead Instructor
Oct. 2021 - Dec. 2022Remote• Provided university-level instruction on digital marketing strategies, including lifecycle marketing, CRM platforms, web design, digital marketing strategy, and content marketing.
• Developed comprehensive curriculum and training materials to guide students through real-world marketing execution.
• Delivered hands-on workshops on WordPress, HTML/CSS, email automation, audience segmentation strategies, and campaign performance analysis.
• Mentored students on industry best practices, helping them develop skills in digital marketing, customer engagement, and analytics.
Viking CruisesSenior Manager, Email Marketing
Feb. 2020 - Oct. 2021Los Angeles Metropolitan Area• Achieved a 200% lift in open rates and a 300% increase in click activity by shifting from sales-heavy emails to engaging content-based messaging.
• Enhanced email design and layout while training internal teams on best practices for email coding and performance optimization.
• Developed automated messaging programs, modernized email templates, and introduced personalization techniques.
• Streamlined workflows inside Oracle Responsys, improving campaign execution and operational efficiency.
GUESS?, Inc.Senior Email Marketing Specialist / Analyst
Jan. 2018 - Dec. 2020Los Angeles, California• Managed a team of four: two Email Marketing Specialists, one Email Developer, and one Email Marketing Strategist.
• Led team transition during leadership turnover, maintaining operational efficiency and strategic direction.
• Developed and executed email strategies responsible for 25-33% of the company’s $2 billion e-commerce revenue.
• Conducted A/B testing, optimized segmentation, and improved automation processes for increased engagement.
InMotion HostingDigital Marketing Generalist
Jan. 2017 - Dec. 2018Los Angeles, California• Created month-over-month increase in blog site traffic (between 50% - 300%) through program of original content, search optimization (SEO), email marketing campaigns, and organic social media sharing.
• Modernized and operated email marketing program, designed campaigns, and created automations (averaging open and click-through rates 20% - 30% above industry averages).
• Developed and implemented content calendar, brand book/style guidelines, and researched and drafted original content across product lines, maintaining correct voice and style for each. • Reported on content, email, and product marketing results, tracking performance of KPIs.
• Attended industry trade shows, generated brand awareness through face-to-face interactions and public speaking.
EdmundsMarketing Coordinator
Oct. 2015 - Dec. 2016Santa Monica, CA• Grew the B2B and B2C email marketing strategy while eliminating outdated email campaigns and meeting company ROI goals.
• Coordinated planning, development, and monitoring of the entire marketing department budget.
• Participated in the design and production of marketing materials including graphic design, drafting and editing of written content, and producing pieces for social media.
• Reported to C-level executives on KPI performance of all marketing programs. • Managed marketing vendor / contractor relationships.
• Strong focus on organizational, budget, and project management functions.
FreelanceContent Writer/Web Developer/Marketing Consultant
Jan. 2011 - Dec. 2015Los Angeles, California, United States
VariousAttorney
Jan. 2002 - Dec. 2013Greater Orlando
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