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Work Background
HelpAge InternationalSenior Communications Manager
Nov. 2023Beirut, LebanonI develop storytelling strategies and tactics that amplify the voices of older people in low- and middle-income countries. I lead on communications for humanitarian crises, responding to developing events and coordinating emergency communications. I also lead on media outreach, as well as HelpAge's global flagship campaign, #OlderNotOver.
The World BankCommunications Specialist
Nov. 2021 - Jun. 2024Beirut, LebanonI provided my expertise to support several World Bank initiatives in the MENA region, including the Mashreq Gender Facility in Lebanon and Iraq, the Skilling Up Mashreq Initiative across MENA, the Promoting and Protecting Human Capital project in Iraq and Kurdistan, and the Emergency Crisis and COVID-19 Response Social Safety Net Project in Lebanon.
War Child HollandMiddle East Communications Advisor
Sep. 2019 - Apr. 2022Beirut, LebanonStrategic Communications and Media Advisor for Lebanon, Syria, Jordan, and Palestine.
British CouncilRegional Communications Manager - MENA
Dec. 2016 - Dec. 2017Beirut, LebanonAt the British Council, the UK's international organization for educational opportunities and cultural relations, I led communications for the Council's response to the Syrian refugee crisis in Lebanon, Turkey, Iraq, Jordan and Greece.
Self-employed communications consultantSenior Communications Specialist and Consultant
Jan. 2016Beirut, LebanonFreelance senior communications specialist and consultant specialized in developing campaigns and effective strategies for purpose-driven organizations and brands, focusing on external communications, crisis communications, advocacy, media relations, brand building & positioning, digital marketing, public relations, government relations, content creation and event management. I've worked with: • Doha Forum
• American Near East Refugee Aid
• Development Alternatives Inc.
• Management Systems International
• CARE International Lebanon
• Jelly Smack
• Bobolink Creative Agency
• DMH & CO Consultants
The Mentor FoundationRegional Communications & Media Manager - MENA
Apr. 2010 - Jan. 2016Beirut, LebanonSet-up and led the communications unit for Mentor Arabia, a regional branch of the Mentor Foundation; a leading international non-governmental organisation working globally to prevent substance abuse.
B.E. InternationalMarketing Manager - GCC
Dec. 2006 - May. 2009Dubai, United Arab EmiratesI helped set up and manage Out of Bounds; a pioneering agency offering customized youth marketing services in the UAE.
FP7 McCannArt Director
Oct. 2003 - Dec. 2006Dubai, United Arab EmiratesConceptualized campaigns and designs for iconic brands including Coca-Cola, McDonald's, Nescafe and PlayStation.
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