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Work Background
Product & Growth
CohartProduct & Growth
Mar. 2024 - Jan. 2025• Led cross-functional collaboration for a global art e-commerce platform, streamlining communication and ensuring smooth execution and delivery of high-impact features. • Served as Scrum Master, improving Agile workflows, removing blockers, and boosting team velocity and operational efficiency. • Bridged the gap between stakeholders and technical teams, translating feature concepts into actionable requirements and design specifications for more accurate execution. • Leveraged product analytics and user insights to drive product improvements, increasing feature adoption, engagement, and retention.
Product Manager
ANspaceProduct Manager
Sep. 2021 - Oct. 2022• Defined product strategy and led discovery efforts for a localized B2C mindfulness mobile app for iOS and Android in Vietnam, leveraging market insights to shape a competitive vision and achieve product-market fit, with 1,000 users at launch, an NPS of 80, and a 70% retention rate. • Optimized the roadmap, balancing MVP scope and long-term goals, resulting in a 50% cost reduction, halved development time, and accelerated speed to market. • Transformed executive vision into actionable strategies, aligning cross-functional teams and ensuring seamless execution to deliver high-impact products.
Product Manager Lead
DataflakeProduct Manager Lead
Jul. 2021 - Dec. 2023• Led 0 to 1 development of a global B2B SaaS data visualization product, accelerating delivery to outpace market rivals and earning early recognition from upper management. • Pioneered product strategy and discovery efforts, identifying market opportunities, analyzing user needs, and validating concepts to define a clear product vision aligned with business goals. • Created a strategic roadmap, leveraging product analytics to drive measurable increases in conversions and user retention while delivering value for users and the business.
Product Manager
CareerBuilder VietnamProduct Manager
Nov. 2019 - Jul. 2021Remote• Revamped product experience and UX/UI design for a three-million-user job board through in-depth research, ensuring market competitiveness and boosting user acquisition by 486k while maintaining an 85 NPS score. • Proposed research-driven new features and improvements, aligning with stakeholders to enhance system stability and driving a 20% increase in retention and a 5% rise in monthly conversion from non-members to members. • Enhanced product quality by identifying key improvement areas from user feedback, significantly reducing recurring issues and achieving a 30% monthly decrease in unsatisfactory feedback and bug reports.
Project Manager cum Product Owner
MTD CreativeProject Manager cum Product Owner
Jan. 2017 - Nov. 2019Newport Beach, CA• Managed 20+ digital projects, prioritizing customer satisfaction, enabling efficient multitasking, and reducing the need for additional project managers, resulting in cost savings. • Provided proactive customer consultations for product improvements, enhancing customer service and driving referrals from satisfied customers. • Aligned customer priorities by defining scope and requirements, coordinating with agile teams; ensured customer-driven product development, yielding high-quality results and efficient project management. • Led a remote cross-functional team of 10 members, including designers, engineers, and marketers.
Marketing Creative Services
Sony Pictures EntertainmentMarketing Creative Services
Sep. 2016 - May. 2017Culver City, CA• Enhanced the User Interface of the company’s website and system, improving user experience and interface design alignment with business objectives. • Accelerated marketing and creative initiatives, ensuring quick turnaround times and efficient project execution. • Managed multiple projects simultaneously, ensuring timely completion and alignment with strategic goals, driving consistent results.
Marketing Manager
Wineemotion USAMarketing Manager
Jan. 2016 - Jul. 2017Irvine, California• Enhanced SEO strategy, achieving top 3 ranking on Google’s first page, significantly increasing website visibility and traffic. • Grew social media presence, organically increasing followers to over 1,000, expanding the brand’s reach and engagement. • Optimized marketing operations, driving a 3x increase in overall effectiveness and streamlining processes for better efficiency. • Promoted rapidly from Marketing Coordinator to Marketing Manager within 3 months, reflecting strong performance and leadership. • Advised senior management on technology, design, and marketing strategies, ensuring alignment with business goals and driving product growth. • Led and mentored new marketing hires, fostering a collaborative environment and enhancing team capabilities.
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