Paradox InstituteProduct Manager (Management & Design)
Aug. 2023Paradox School, founded by David Laroche, offers two coaching programs with a combined duration of 15 months. As a core product in the Paradox.io portfolio, it generates the largest share of the company’s revenue. In my dual role as a Product Manager and Instructional Design expert, I collaborate with a cross-functional team that includes Learning Experience Designers (LXD), Subject Matter Experts (SMEs), and Designers, as well as a former User Researcher. Together, we have redesigned the learning journey and product features by leveraging thorough product audits, extensive user feedback, and insights gathered from SME interviews. In the first two months following the product launch, we observed a reduction in refunds, great Net Promoter Scores (NPS) 60-90, and high engagement, with 80% of students actively utilizing the product features. Notably, one of the newly implemented features achieved the highest satisfaction rate among all offerings. Additionally, as a side project, I collaborated with the tech team to develop a ChatGPT-based expert to enhance our content creation process.