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Work Background
BabbelProduct Design Lead
Mar. 2021Berlin, GermanyAs the Product Design Lead at Babbel, I manage a talented cross-functional team of Product Designers and UX Researchers, focusing on their growth and ensuring high-quality output. Our primary objective is to assist learners in establishing healthy habits that enable them to become conversational in their chosen language. We accomplish this by providing personalised guidance and tools designed to enhance motivation. In collaboration with the Product Manager Lead and the Cluster Director, I contribute to our cluster's strategic direction, ensuring that our teams remain focused on impactful initiatives aligned with our OKRs.
L'UREVESCo-Founder
May. 2019 - Jun. 2020Greater Sydney AreaL'UREVES | Unique, authentic, one and only jewellery. www.lureves.com.au
NRI Australia & New ZealandHuman-Centered Design Lead Consultant
Jan. 2017 - Aug. 2020Sydney, AustraliaWorking as lead consultant on numerous projects across an extensive range of industries, including Government, Financial Services, and Information Technology and Services. This has helped me develop excellent abilities in various areas including user experience, requirements elicitation and stakeholder management. I have a deep knowledge and understanding of digital technologies and innovation, and an innate curiosity towards understanding the challenges that drive and initiate each project to deliver the best possible outcome. My role and skill sets have constantly adapted and evolved in alignment with differing teams and their varying needs. I have successfully delivered projects, via producing invaluable insights that provided alignment, consistency and buys-in from the business while always delivering results for the customer.
Banjo AdvertisingFreelance Senior Digital Designer
Apr. 2016 - Jul. 2016Sydney, AustraliaWorking as Senior Designer on a range of projects including responsive websites, landing pages, social media, and eDMs for various clients including AMP, Crown, followit, NSW Government Health, Real Pet Food Company.
The MonkeysFreelance Senior Digital Designer
Feb. 2015 - Sep. 2015Sydney, AustraliaWorking closely with Creative Directors and copywriters for the ongoing production of seasonal social campaigns for a variety of client including Pauls, Telstra, Ikea, Blackmores, Bingle, Icebreak and IGA. Each campaign asset could vary including eDM, landing page, digital banners, and social posts (Instagram, Facebook, Pinterest, etc.). For each campaign I designed custom content including illustrations, animations, icons, and graphic devices.
Neoteny Service DesignFreelance Senior Designer
Sep. 2014 - Feb. 2015Sydney, AustraliaWorking in collaboration with a team of designers on a number of projects for Woolworths online presence, including their new e-commerce website and app, Woolworths Money mobile app and Ingogo mobile app. Developing wireframes, UI screens, and design handover guides.
Saatchi and Saatchi SydneyFreelance Digital Designer
Jun. 2013 - Nov. 2014Sydney Area, AustraliaWorking on various digital campaigns for Toyota, NIB, St. George, Big W, OPSM and Cadbury. Each campaign content could vary including landing pages, set of digital display (rich media banners, You Tube mastheads, expandable pre-roll, etc) digital signage for Melbourne Cricket Ground, desktop and mobile websites and apps.
The MonkeysFreelance Digital Designer
Nov. 2012 - May. 2013Sydney Area, AustraliaWorked closely with Art Directors on digital design for different accounts, such as Lee Jeans, Tony Ferguson and Telstra, on a variety of projects including Facebook pages, desktop website re-skin, iPhone app, mobile site, desktop microsite and banner ads.
Next DigitalDesigner
Jan. 2010 - Aug. 2012Sydney, AustraliaAs the only designer in the Sydney office I managed and led clients, through the creative process, from initial brief, through the planning and to final production. Collaborate with Creative Team on the development of new marketing strategies and ideas. My role also included participation in the development and presentation of new business strategies to acquire prospect customers. Key Responsibilities: • Lead projects through design process: - Prepare and lead initial Creative Workshop with Clients to gather requirements and identify the direction of the project. - Finalise Design Brief for Client’s approval before commencing the design phase. - Engage with Creative Director, internal tam and client on a strategic level brainstorming, sketching, storytelling, and verbalizing ideas and directions prior to execution. - Prepare initial design concepts and presentation to Clients, followed by couple of rounds of iterations. - Liaising with internal team, Project Manager, Business Analysts, Front-end and Back-end Developers, during the design process in order to ensure consistency between the different disciplines. - Apply approved design to the internal templates. - Prepare Kit of Part for hand over to Front-end. - Quality check of Front-end carve against the approved design. • Work on new marketing strategies and campaign ideas.
• Creative direction and production.
• Report directly to Creative Director and work alongside the Account Services, Project Management, Business Analysts, Front-end and Back-end Developers across interstate offices.
• Provide detailed and/or high level estimates for projects and new business opportunity.
• Liaise directly with clients during design process for workshops, presentation or consultation.
• Ensure design intent is maintained through the production phase.
• Creating internal sales collateral, trade-show booths, and other pieces destined for print based on Next Digital branding.
Next DigitalMid-weight Designer
Jan. 2007 - Jan. 2010Sydney, AustraliaAs part of the Sydney creative team I have been involved in a variety of projects, from small one page campaign site for Sony to big CMS platforms and stand alone applications for Qantas. I have worked closely with the rest of the creative team, and the other departments in order to ensure best outcome for every project. Key Responsibilities:
• Design initial concepts based on design brief provided by Senior Designer and presentation to Clients.
• Creative direction on projects from initial concepts through revisions, final design and quality check.
• Work alongside the Senior Designer and Account Services, Project Management, Business Analysts, Front-end and Back-end Developers across interstate offices.
• Participate in weekly creative meeting to present new ideas and contribute in improving internal process.
• Attend internal HTML and CSS training.
WDG AlfrescoGraphic Designer
Jul. 2006 - Dec. 2006Brisbane, AustraliaReport directly to two Senior Designers, assisting and supporting the team throughout the various stages of the design process, from concept development to refinements. Key Responsibilities:
• Create internal templates based on approved concepts.
• Prepare assets for content publishing.
• Work within budget and project schedule.
• Management of time (record keeping of hours).
• Contribute to the team culture.
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