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Work Background
V4 CompanyMartech & Growth Consultant
Nov. 2023 - Apr. 2024Growth consultancy focused on B2B, B2C, and B2B2C projects Martech consulting Audit of paid media and data environments
Seasonal and ponctual campaign strategies
Elaboration of always on digital operation
Market research
LeveducaHead de Marketing e Produto
Apr. 2023Minas Gerais, BrasilDevelopment of Business and Marketing Plans
Product Leadership Leading discovery roadmap for tech teams; prototyping activities & testing Formulation of product marketing, & GTM Strategies
Structure of marketing & data environments
Structure of digital operations: BI, CRM, Paid Media, Social, Content & SEO Planning, analysis, and execution in B2B, B2C, and B2B2C markets
Structure of Lean & Agile projects
Elaboration of portfolio & pricing strategies
Creation of framework for the development of digital and analytical maturity levels
Formulation of strategies for events, sponsorships and field marketing
Conducting interdisciplinary projects involving cultural and digital transformation
Leadership of a teams of 20 professionals
NubbiGrowth & Marketing Consultant
Dec. 2022 - Apr. 2023Minas Gerais, BrasilProduct Growth & Product Marketing
Audit of technology, data & media enviroments
Martech solutions consultant
Risk analysis in digital operations Digital products & marketing as a service consulting
Agile project management
Agência UMGrowth & Performance Manager
Apr. 2022 - Nov. 2023Recife, Pernambuco, BrasilManagement and development of 20 professionals Creation of Individual Development Plans (IDP), feedback, and 1:1 sessions Definition of strategies to meet monthly and annual performance goals Development of strategies for seasonal and one-off campaigns Analysis of accounts to determine new actions for the clients Development of strategies for new client competitions Planning campaigns across Google Ads, Facebook/Instagram Ads, Twitter, Linkedin, Microsoft Ads, programmatic media buying, Display, mobile, and Apps
Managerial contact with the client Close contact with partner media outlets Monitoring KPIs such as CAC, Revenue, Leads, ROI Development and execution of performance Projects Private accounts client: Grupo Ser Educacional and Beach Park. Public accounts client: Banco de Brasília (BRB) Prefeitura de Recife and Governo de Pernambuco.
W3hausDigital Media Coordinator
Jun. 2021 - May. 2022Porto Alegre, Rio Grande do Sul, BrasilPlanning and management of awareness campaigns
Branding strategies
Brandlift and content strategies
Monitoring indicators of the company's reputation and authority (Reptrak)
Supervision and coordination of the team (8 professionals)
Integrated strategies between digital media and offline media
Preparation of a diagnostic of digital and analytical maturity of the company.
Clients: PETROBRAS (as the leader of the project) & Bauducco
CadastraAnalista de Growth
Oct. 2020 - Jun. 2021Porto Alegre, Rio Grande do Sul, BrasilResponsible for developing strategical presentations for business prospecting Project leader in digital technical challenges Full-service strategic planning (Paid Media, BI, CRM, SEO, Social) Training for all of the operational teams Development and management of media audit and consulting projects Data analysis Market research
Results forecasts
Projects & Clients: Gerdau; Carrefour Bank; Semp TCL; Vivo; Unilever; Kroton; Insper; Spotify; Lojas Renner.
CadastraMedia Analyst
Jan. 2020 - Oct. 2020Porto Alegre, Rio Grande do Sul, BrasilManagement and media buying in Search Ads, Social Ads, Programmatic, and Portals. Creation and maintenance of daily operational tracking. Creation of automated reports. Development of media plans, commercial proposals, and technical challenges. Consulting, strategy, and operation in paid media. Clients: Carrefour and Atacadão Bank; Lojas Renner; Lojas Lebes; Grupo Soma (consulting).
CadastraBusiness Intelligence Assistant
Oct. 2019 - Jan. 2020Development of automated and scalable dashboards Analyses of different scopes (LTV, CAC, Atributtion, full-funnel, Buying Behavior)
Maintenance of tracking reports
Data extraction, transformation, and loading Projects in Data and Web Analytics Special projects in data visualization (Power BI, Tableau, Data Studio) Clients: Samsung; Gerdau; Grupo Soma (Farm, Animale, Foxton, FYI, Fábula; Smiles/GOL)
CadastraBusiness & Strategy Assistant
Aug. 2019 - Oct. 2019Porto Alegre, Rio Grande do Sul, BrasilResponsible for the performance and operational projects of clients (B2B & B2C) Analysis of KPIs - ROAS, CAC, LTV, Revenue Performance reports Mapping gaps, opportunities, and market trends Result forecasts Development and monitoring of Paid Media, BI, and SEO operations. Business diagnosis Preparation of digital strategic materials
Marketing data analysis Clients: Salesforce US & LATAM, Farm US, and Webcontinental.
CadastraMedia Assistant
May. 2019 - Aug. 2019Porto Alegre, Rio Grande do Sul, BrasilCreation and monitoring of e-commerce campaigns and lead generation. Implementation of keywords and segmentation building. Development of ad extensions; URL parameterization; Campaign automation. Construction of Behavior Audiences. Clients: Lojas Colombo; Renner Uruguay; Hospital Albert Einstein
CadastraSocial Media Assistant
Feb. 2018 - Sep. 2018Porto Alegre, Rio Grande do Sul, BrasilContent Creation
Mention Monitoring and Social Listening
Publication Schedule
Creation Social Identity (Brand Voice, Visual Identity, And Channel Plans)
Clients: Smiles, Farm and Animale
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