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Work Background
iDNA GenomicsMarketing Manager
Mar. 2021Athens, Attiki, GreeceManage and oversee marketing activities and online business efforts (website, email/newsletters, social and display advertising campaigns) - Contribute to the development and market of new, innovative products and services in the rapidly growing field of Medical Precision and Genomic Analysis (DNA Test). Liaise with agencies to prepare B2C & B2B marketing material.
- Lead marketing campaigns from the idea through to their execution, implementation, monitor and evaluation.
- Build brand awareness, develop solid web presence, enhance e-commerce performance and expand revenues.
- Design, build and amplify social media presence. Manage social media platforms & create meaningful content.
PeopleCertHead of Social Media & Online Presence
May. 2018 - Mar. 2021Athens, GreeceResponsible for attracting B2C customers to Languages and Business & IT certifications portfolio, driving conversion, and increasing repeat purchase. Design activities for managing interactivity with all relevant audiences. - Monitor, analyze and forecast sales performance across territories and develop growth optimization strategies. - Create and execute marketing plans for increasing products purchases, cross-sell and up sell activities. - Design activities for increased interactivity with all relevant audiences, cultivating a sense of community with customers and partners.
- Use social media management tools to monitor and track products mentions, relevant discussion topics, and conversations. Identify trends and propose initiatives for community growth.
OTE Group of Companies (HTO)Marketing Communications Manager
Apr. 2008 - Jul. 2016Member of the Marketing Communications Department responsible for the communication of core product propositions in the Residential Marketing Division of Fixed & Mobile. Supervising a team, my role was to conceive, develop & plan relevant communication strategy and actions towards a well-defined business target and integrated in the total communication mix. Also, my goal was to steer actions so as to translate strategy into different deliverables both for ATL, BTL and digital activities. In order to achieve that, I was held responsible for the implementation of communicational strategy and respective advertising material. Moreover, managed the digital presence of our products in the Web (annual plans, product sites, etc.).
OTENETMarketing Communications Specialist
Dec. 2005 - Mar. 2008Joined as a Marketing Communication Specialist responsible for the marketing communication strategy of the Consumer Business Unit. As part of the newly developed Marketing Communications Division our scope was to upgrade OTENET OnDSL communication both in above-the-line and promotional activities, in order to deepen our relationship with existing and potential clients as well as with our dealers. My job description was to run day-to-day projects regarding communication material and I was the main interface with the advertising agency so as to develop creative material for brand communication.
DDB Athens S.A.Account Manager
Oct. 2003 - Dec. 2005Joined as an Account Manager serving the advertising needs of Alpha Bank. Also, was responsible for the ATHENS 2004 account (Organizing Committee of the Olympic Games) for Ticketing and Licensing divisions. My duties consisted of the design and implementation of the Clients' communicational strategies and their respective advertising activities. Responsible for maintaining relationships with existing customers as well as participating in pitches in order to acquire new accounts.
Publicis GreeceAccount Manager
Aug. 2001 - Sep. 2003As an Account Manager my responsibilities included both project handing of the advertising campaigns for Hewlett Packard, Sara Lee (Dim & Wonderbra), Whirlpool, and Club Med but also design and execution of below-the-line and promotional activities for Nestle (Nescafé & Maggi).
Adel Saatchi & SaatchiAccount Executive
Sep. 2000 - Jul. 2001Employed as an Account Executive in the Account Management Department for SONY, Axon Airlines, ALBA, Agrino and Melissa KIKIZAS as clients. I was responsible for the everyday communication with the Clients and the execution of their communicational projects.
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