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Work Background
Zouk GroupSenior Public Relations & Marketing Manager
Jul. 2023 - Nov. 2024SingaporeZouk Singapore
• Draft cover emails, compose and disseminate press releases/media alert to media contacts
• Work with radio stations for ad libs & campaign promotions
• Reach out and foster relationships with KOLs & media for collaborations and build long-term relationships • Plan and organise media tables for KOLs & media during guest DJs/theme nights
• Monitor feedback from SoMe Content and KOLs Output
• Created resident DJs EPKs ZoukOut 2023
• Work with Brand Cellar PR Agency to draft press releases
• Organise media area for KOLs & media friends
• Crisis management when special guest act, Joji was unable to make it Five Guys Malaysia
• Worked with Team Lewis MY to plan, organise and execute the opening of Damansara Pavilion Malaysia in April 2024
• Onsite management with Team Lewis for KOLs & Media during Damansara Pavilion Malaysia Opening in April 2024
• Work with Five Guys International for store openings, press releases and marketing collaterals • Budgeting and programme rundown sheet for store opening Here Kitty Kitty
• Work with Collectives to organise events and build long-term relationships
• Draft cover emails, compose and disseminate press releases/media alerts to media contacts
• Reach out and foster relationships with quality KOLs, bloggers and media contacts for collaborations and build long-term relationships • Monitor feedback from SoMe content and KOLs Output
• Post and monitor SoMe content while ensuring brand consistency and accuracy
• Develop brand and marketing decks for pop-up events at Here Kitty Kitty
• Work graphic design team to design marketing collaterals • Basic designing on Illustrator and Canva for SoMe posting & marketing collaterals Korio Pop-Up at Here Kitty Kitty
• Work with Brand Cellar PR Agency to disseminate press releases to media contacts
• Organise media tasting for KOLs & media friends
• Created PR/Marketing Timeline and ensured timeline was met punctually
R.S.V.P PR. EVENT. DIGITALSenior Account Manager
Nov. 2022 - Jul. 2023Singapore• Serve as the Account Manager and Project Lead for client, BIRKENSTOCK
• Draft cover emails and disseminate BIRKENSTOCK press releases to media contacts and friends
• Plan, organise and execute BIRKENSTOCK events offsite and onsite
• Budgeting and rundown sheet for BIRKENSTOCK requests
• Draft agenda and lead monthly calls with BIRKENSTOCK
• Develop new business proposals and pitching
• Develop media monitoring and media coverage reports with an understanding of how to analyse and value coverage pieces
Maison 21GSenior PR & Communications Manager
Nov. 2019 - Oct. 2022Singapore• Serve as the subject expert for Maison 21G to produce high quality, relevant and engaging content on Instagram, Tik Tok, The Little Red Book and Youtube with Influencers to target different demographics
• Reach out and foster relationships with quality Influencers on Instagram, Tik Tok, The Little Red Book and Youtube, as well as Bloggers for collaborations and build long-term relationships • Brainstorm and execute strategies to expand and grow the Influencer Marketing Team globally
• Work closely with Product and Marketing Teams to ensure content accuracy and brand consistency
• Monitor feedback from Social Media Content and Influencers Output
• Team Lead to generate weekly, bi-weekly & monthly reports • Work with the Creative Team to create high quality, relevant and engaging content for Campaign Launches (i.e. Luciole Oil Burner Launch, Christmas, Valentine’s Day, etc)
• Reach out to highly positioned SEO bloggers to generate content & backlinks
• Draft and disseminate press releases to media contacts and friends
• Organise and coordinate press events for new product launches and boutique openings
AnnTeohBrand Marketing Manager
May. 2016 - Oct. 2019Singapore• Assisted Clientele with outfits based on their requirements for occasions and budget
• Managed social media platforms, Facebook and Instagram to post new content on a weekly basis
• Revamped the Instagram Profile of the Ann Teoh Brand
• Worked with a web developer to revamp the Ann Teoh Website, fix website glitches, ensure smooth digital journey for the clientele online • Worked with the General Manager to strategise marketing strategies and social media content to ensure brand relevancy and appeal to the younger demographic
• Liaised with Bridestory to bring Ann Teoh onboard with the platform to increase brand awareness
Saint Laurent Paris Pte LtdAssistant Merchandiser
Jul. 2015 - Apr. 2016Singapore• Generate weekly sale reports and ensure timely replenishment and allocation of stock to stores
• Competitive analysis of competitors through desktop research as well as on the ground surveys
• Provide visual aid of latest collections to stores
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