Welbilt Inc.Product Lead - Convotherm at Welbilt Inc.
Sep. 2016 - Nov. 2022Tampa/St. Petersburg, Florida AreaResponsible for U.S. P&L, go-to-market strategy, channel and partner strategies, forecasting and supply chain optimization, pricing strategy, sales strategy, and national account support. Worked closely with factories in Germany & U.K. President’s Award Finalist 2020 • Transformed a line of business by conducting an in-depth business analysis then authoring and implementing a strategic plan, resulting in sales growth of 57% over 6 years, including a new $13M customer, making it the fastest-growing Welbilt brand
• Ensured executive KPI visibility by developing an innovative dashboard inclusive of customer status metrics, sales, margin, competitive pricing status, and after sales metrics by integrating nine siloed data sets
• Built C-level relationships with Buying Groups and dealers, growing dealer count 12% and winning awards from SEFA
• Crafted research-based product positioning and sales materials fueled by fact-based claims and communicated through compelling storytelling. Received the highest dealer training ratings among the 12 Welbilt brands.
• Pioneered the category’s first in-country inventory, fueling revenue growth 20% + annually
• Improved margins 7% through a surgical pricing strategy informed by analyzing six hundred competitive models and conducting a decision tree analysis of dealer purchasing behavior • Architected an integrated sales and service tool to accurately identify warranty costs, improving contract margins 2.5% • Led Welbilt’s first company-wide implementation of a Wi-Fi-enabled equipment control panel. Guided a cross functional team of thirty-five including sales, service, customer service, finance, production, and procurement representatives as well as hardware, software, and cloud engineers.