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Network Power<100 people
Roles
🔥33%
Startup Founder
💸33%
Marketing
✨33%
Business Owner
Geos
🇬🇧33%
United Kingdom
🇿🇦33%
South Africa
Work Background
PoolPayHead of Marketing
Nov. 2022 - Oct. 2023São Paulo, BrasilBrand Positioning
B2B Marketing
Press Relations
Growth
Lead Qualification
Campaigns (ADS)
Events
Inbound Marketing Skills: Lead Generation · Attraction Marketing · Growth Hacking · Leadership · Event Planning · User Experience (UX) · User Interface Design · Branding · Marketing Strategy
Sicoob BankMarketing Analyst
Jun. 2022 - Aug. 2023Brasília, Brasil
Sicoob BankMarketing Designer
Apr. 2020 - May. 2022Brasília, BrazilI was part of the Culture and Innovation management team, where we collaboratively developed internal initiatives and campaigns to reinforce the organization's core values. This involved designing the entire user journey and crafting every touchpoint with the company. To achieve this, I developed campaigns and programs that allowed employees to experience these values in every detail, reinforcing Sicoob’s mission and recognizing employees as integral to the organization’s success. We approached design as a structured process, aligning marketing, business, and innovation practices within visual projects. Redesigned processes and journeys focused on user/customer orientation.
Developed internal communication projects and campaigns.
Created graphic design assets for institutional materials.
Transformed organizational climate and culture
Sicoob BankMarketing and Communication Assistant
Jul. 2018 - Apr. 2020Brasília, BrazilRethinking every aspect of the journey our employees experience within the organization to ensure a positive experience that contributes to the mission of the System. My role involves everything from facilitating internal communication and redesigning journeys to proposing improvements in processes.
Sicoob BankService Management and BPO
Sep. 2017 - Jul. 2018Brasília, BrazilI worked on the operational analysis and handling of fraud processes received by the Customer Service Center, managing dispute submissions and resolutions with card networks and acquirers (chargebacks, re-presentments, etc.). Additionally, I supported the COOPCERTO card area, which manages the organization’s benefits cards (meal and food), by assisting with logistics for deliveries and returns, data updates, reloads, and providing support to beneficiary companies.
A's Logomarcas AgencyCommunication and Marketing Manager
Jan. 2017 - Jul. 2019BrazilDeveloped communication plans and monitored campaign results. Provided event coverage, created content for websites, allocated projects to the team, directed art, and approved both online and offline campaigns.
Funpresp JudInternship
Aug. 2016 - Aug. 2017BrazilWorked in the Administration and Finance area, with key responsibilities including inventory and warehouse management, accounts payable and receivable, procurement and budgeting, handling bidding processes, administrative contracts, and providing support for institutional events.
Wemark AgencyStrategic Marketing and Advertising:
Jul. 2016BrazilIn a rapidly transforming world, understanding and applying effective marketing strategies can mean the difference between business success and stagnation. At Wemark, we recognize the need for innovative and customized approaches for each client. We approach design as a process, aligning marketing, business, and innovation expertise with visual projects. Our mission is to translate your company’s culture and positioning into a brand that inspires. Our success lies in connecting people and building competitive advantages for businesses. From logo creation to visual applications and digital strategies: Be seen, recognized, and remembered by your audience. Our core value is strategy.
CGUInternship
Feb. 2016 - Aug. 2016BrazilHuman Resources Support Supported the People Management area, assisting with all processes related to hiring, onboarding, and offboarding interns at the CGU on a national level. Also provided support for professional development leave processes for staff members.
A's Logomarcas AgencyArt Director
Jan. 2016 - Dec. 2016BrazilSupervised and guided the creative team. Developed advertising campaigns for clients across various industries, including graphic assets for both online and offline media, videos, billboards, as well as campaigns for social media and digital marketing, with a focus on inbound marketing and sales funnel strategies.
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