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Work Background
HeyBaba Investment Group LLC.Executive Vice President/Founder
Jul. 2020Dallas, Texas, United StatesOversee the operational and capital improvement functions of multiple profit centers with a focus on planning, quality control and efficiency. • Plan, direct, coordinate, and oversee operations activities in the organization, ensuring development and implementation of efficient operations and cost-effective systems to meet current and future needs of the organization.
• Organize and conduct initial due diligence on potential acquisition targets
• Evaluate and execute acquisitions, make strategic decisions, and drive corporate growth and profitability.
• Drive projects and serve as representative team member for a variety of ad-hoc strategic projects and initiatives
AT&TRVP of Sales/GM -Marketing Campaigns
Jan. 2018 - Jul. 2020Dallas, Texas, United States✔$56M in Revenue with P&L oversight ✔1.9M Nationwide Business Customers ✔300 FTE • Designed and launched new AT&T business segment managing Inbound and Outbound strategies for growth and retention of base B2B customers.
• Partnered with Mckinsey & Company to design data powered marketing campaigns to target decile 1-5 customers as a prophylactic approach to secure & grow base revenue. • End-to-end sales and delivery process, cross-functional teams, technology, business development, diversity & inclusion, people engagement, culture champion. • Managed and over sales channels for Fiber, Mobility, POTS, Apps services , entertainment, VPN & Complex technology business solutions sales.
• Managed relationships with multiple outsourced firms at the officer & C-suite levels. • Executive Keynote & Motivational Speaker -Consultative Sales Skills SME.
AT&TRVP/GM-Sales & Service
Oct. 2011 - Jan. 2018Dallas/Fort Worth Area✔$580M in Revenue w/P&L oversight ✔3M Customers ✔Multi-Regional Leadership ✔600 Staff • Integrated and scaled business operations, grew revenue, transformed internal culture, and boosted the customer experience.
• Led the largest regional organizations with up to nine sales centers, 600 staff, $38-$55M OPEX & Business development. • Transformed two lower performing regions into sales powerhouses through employee performance, employee engagement, sales coaching and development & implementing consultative sales skills. • Improved the customer experience & raised NPS scores by focusing on culture transformation, improved IVR functions, leveraging omni-channel functions & optimizing end-to-end sales & delivery process. • Keynote & Motivational Speaker.
• Created & managed the nationwide mentoring initiative for CEO of AT&T Business. Included over 300 management participants including GMs & Vice Presidents.
AT&TSales Director
May. 2007 - Sep. 2011
AT&TAssistant Sales Director
Dec. 2005 - Apr. 2007
AT&TSales Manager
Oct. 2003 - Nov. 2005
AT&TCorporate Trainer/Acting Sales Coach
Oct. 2002 - Sep. 2003
AT&TSales Associate/Lead Rep
May. 2000 - Sep. 2002
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