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Work Background
Alohana Acai Bowls & CoffeeManaging Partner
Mar. 2024San Clemente, California, United States
Stone Distributing Co.Area Sales Manager
Jan. 2022 - Nov. 2023Orange County, California, United States- Promoted to manage a team of 9 sales representatives in Orange County broad market, 960 accounts accounting for $10.5M annual sales.
- Implemented quarterly rep-specific KPI targets and conducted bi-weekly 1:1’s to track performance-to-goal.
o Achieved CE volume growth of 3.5% in Q3 2023
o Attained +1,359 new POD's in Q3 2023, +8.3% - Recruited and trained 6 new hires over 2 years.
- Established strong relationships with customers by providing solutions that meet their needs while maintaining profitability goals.
- Managed the day-to-day operations of area sales including budgeting, forecasting, staffing, and training activities.
- Conducted regular meetings with field personnel to review progress against targets, discuss new products, services, and strategies for improving performance.
Stone BrewingKey Account Manager
May. 2018 - Dec. 2021San Diego- Manage sales and programming for all Stone Brewing key accounts in San Diego County
- Accounts include San Diego Zoo, Legoland, Petco Park, Sea World, and hotel and restaurant chains, 60 total accounts.
- Created customized solutions tailored to specific customer needs that drove increased revenue from existing customers.
- Developed comprehensive presentations highlighting product features, benefits, value propositions, ROI calculations for potential clients.
- Established relationships with key stakeholders in target accounts, building trust and understanding their needs.
ReefKey Account Sales Manager
Aug. 2014 - Aug. 2017Carlsbad, CAOversee all sales functions covering footwear and apparel for seven National Accounts. -Accounts: Pac Sun, Journey’s, Tilly’s, Zumiez, Zappos, REI, and Buckle. -Successfully achieve seasonal/quarterly sales revenue goals: -Sales growth – 2017 Q2: increase 4%, 2017 Q3: increase 13%.
-Seasonal assortment planning / forecasting by account to ensure alignment with key product stories that roll up to achieve sales goals. -Collaborate with retail marketing team to ensure success with sell through at each account. -Zappos co-op online marketing campaign – YTD unit sales increase 11%.
-Analyze account reporting to review product sell through, margin, and turn rate to determine reorder opportunities.
-Consistently work with product team to develop SMU needs for each account.
DC ShoesSr. Product Line Manager- Key Accounts
Oct. 2013 - Aug. 2014Huntington Beach, CAMerchandise product assortments and create SMU footwear for North American Key Accounts. -Liaison between product team and sales departments. -Research account specific product needs looking at competitive landscape and consumer’s needs. -Key Accounts include – Pac Sun, Journey’s, Tilly’s, Buckle, Zumiez, Famous Footwear, Shoe Carnival, Macy’s, and Nordstrom’s. -In depth knowledge of all US key accounts consumers and their product needs. -Attend and present seasonal products at all key account meetings.
Four Star DistributionUS Sales Director
Jul. 2012 - Oct. 2013san clemente, caUS Sales Director- Four Star Distribution
-Oversee all US sales of all independent and national accounts.
-Manage 14 regional reps and 3 in house reps.
-Collaborate with all cross-functional teams including sales planning, product designers, marketing, and credit/finance.
-Responsible for all sales planning, goal setting, forecasting, sales budgets, and inventory management. -Provide leadership and guidance to sales force with proven, tangible results.
ConverseNational Sales Manager- Converse Skateboarding
May. 2007 - May. 2012Orange County, California AreaNational Sales manager- Converse Skateboarding. - Managed all sales functions for 5 years.
- Created and implemented 5 year sales and distribution plan, focused on core skateboard accounts and select national accounts in the US market.
- Worked closely with product development, merchandising, and sales planning to execute and achieve sales goals.
EZEKIEL CLOTHING, GLOBE FOOTWEAR, SMITH SUNGLASSESSales Representative
May. 1998 - Apr. 2007Southern California
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