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Work Background
OnPayProduct Marketing Manager
Jun. 2023
Ware2GoProduct Marketing Manager
Apr. 2021 - May. 2023Atlanta, Georgia, United States
PurpositySr. Product Marketing Manager
Dec. 2018 - Apr. 2021Atlanta, Georgia, United States-Successfully developed unified product marketing strategies that drove customer adoption from 60 - 97% in a 6 month timeframe
-Led sales enablement strategy by developing client facing collateral that translated product features into ideal benefits for Purposity’s high-touch customers
-Developed in-depth customer personas to define messaging and establish market differentiation
-Led customer research in order to develop high impact in and out bound marketing strategies that enhanced product positioning and increased enterprise customer adoption by 93% in a 8 month time frame
-Directed competitive analysis in order to successfully position and differentiate Purposity in the marketplace
-Worked with stakeholders to develop and manage multiple pricing packages, resulting in a client retention rate of 98%
-Successfully presented the Purposity story annually at national conferences, leading to a 65% increase in new customers over a 3 month timeframe
-Directed the development of new website, increasing funnel growth/new customer wins by 75% over 6 months
-Owned the development and execution of Purposity messaging including webinars, email, landing pages, sales presentations, social media channels, etc. -Leveraged industry expertise to coach 7 person marketing team and provided edits to enhance content readability, cohesiveness, product positioning and style
PurposityProduct Marketing Manager
Jan. 2017 - Nov. 2018Greater Atlanta Area-Successfully led the product marketing and communications strategies from ideation to execution to enable Purposity's B2B sales team and customer success team
-Crafted the marketing experience strategy, including segmentation, content, and channel, and oversaw the implementation and ongoing adoption of the product
-Led the development of new campaign strategies based on customer moments
-Drove double-digit year-over-year growth in engagement, revenue, high-value actions, and downstream impact
-Led the implementation of Purposity’s automated workflow, including the integration of Hubspot -Led the user research and implementation of various features including checkout experience, tip feature, featured stories and team feature
-Created customer facing training materials that streamlined client support, increasing customer satisfaction by 89%, reflected in yearly customer survey
Arby's FoundationCommunications Supervisor
Mar. 2014 - Mar. 2016Greater Atlanta Area-Develop and execute annual marketing and communications plans for internal and external audiences.
-Develop and support multi-faceted communications tactics both online and offline that engage target audiences with information about the Foundation and its primary mission to end childhood hunger in America.
-Work with Arby’s Brand marketing team to identify, coordinate and execute messaging opportunities. -Develop and implement public relations plan and subsequent tools including media list, press releases and calendar of media opportunities.
-Develop and execute public relations plan for School's Out, Food's In programming.
-Work with national cause partner to identify strategic media opportunities for partnership.
-Write and edit Foundation communications.
-Manage Foundation digital and social media assets.
-Develop Foundation materials in conjunction with Brand for use in restaurants. Presentations
-Assist Executive Director in development of PowerPoint presentations and scripts for internal meetings, special engagements and Board of Trustees meetings.
Buckhead Life Restaurant GroupMarketing Manager
Nov. 2010 - Mar. 2014Greater Atlanta Area-Customized marketing initiatives for 9 different restaurant audiences using guest social media posts, online guest feedback, comment cards, and individual restaurant sales
-Managed, created content and engaged on company and individual restaurant Twitter and Facebook accounts using Facebook Insights
-Analyze insights from Fishbowl Reporting, Hootsuite Analytics, Facebook Insights, Google Trends and guest comment cards to incorporate into social media, website, and email content
-Utilize cross-channel integration consisting of social media and display channels, as well as email and website platforms, for annual holiday gift card promotion resulting in a consistent increase in holiday gift card sales since 2010
-Create and write content for as well as manage corporate and individual restaurant web pages using ExpressionEngine CMS to increase overall website SEO
-Create and write content for as well as manage corporate and individual restaurant emails through Standard Image Base Template, which reach 95K+ guests per email
-Implement annual Summer Dine Around insider discount program using strategic direct mail and email promotions to 110K previous and potential guests
-Monitor and analyze corporate as well as individual restaurant emails through Fishbowl reporting and respond to guest feedback via email
-Interview, hire and manage interns
-Create monthly concierge reports using OpenTable, track month-to-month reservations and trends, and maintain strong relationships
Fleishman-HillardCorporate Intern
Sep. 2009 - Mar. 2010Material Written: Pitch emails, press releases. · Compiled media lists for clients such as Aflac, Young Harris College, Oak Ridge National Laboratory, Newell-Rubbermaid, the Center for Disease Control, and Benihana. · Researched for client speeches, social media needs, press tours and campaigns, and new business campaigns and RFPs. · Pitched client news and events via email and phone to local and national media outlets including CNN, The New York Times and The Wall Street Journal. · Gained notable media coverage for Young Harris College through trade publications and a trade book.
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