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Work Background
The ASK Method CompanyOnline Community Support Specialist
May. 2023 - Jun. 2024Georgetown, Texas, United StatesWorking with the ASK Method team in their sales and marketing campaigns, and delivery of their programmes by supporting the online community. The ASK Method Company is an online training and coaching company for business owners and entrepreneurs. It is an INC 5000 Fastest Growing Company 4 of the last 5 years.
The ASK Method CompanyCourse Advisor
May. 2022 - Aug. 2022
The ASK Method CompanyCourse Advisor
May. 2021 - Aug. 2021
Pollyanna ConsultingConsultant and Founder
Jun. 2018SingaporeI specialise in creating highly personalised and automated marketing systems that not only attract but also convert and nurture leads effectively. My unique approach combines strategic planning, technical expertise, and a deep understanding of the service-based industry, ensuring that each marketing initiative is precisely tailored to your business needs and goals. Benefits of working with my team and I:
1. Holistic Strategy: Unlike many who focus solely on either content creation or technical setup, we provide a comprehensive solution that integrates both. This ensures a seamless experience for your audience from the first point of contact to conversion and beyond.
2. Technical Proficiency: With a strong background in business management, marketing, branding, and retail, we bring a diverse skill set to the table. This includes advanced funnel optimisation, marketing automation, and CRM integration, all designed to enhance efficiency and drive results.
3. AI-Enhanced Efficiency: We leverage cutting-edge AI tools to streamline content creation and research, significantly reducing the time and effort required to implement effective marketing strategies. This allows for faster execution and greater adaptability to market trends.
4. Client-Centric Approach: Our dedication to understanding the unique challenges and goals of each client ensures that every strategy is custom-fit. We work closely with clients to identify their ideal customer avatars and craft targeted marketing efforts that resonate deeply with their audience.
Singapore Tourism BoardSenior Manager (Contract), Marketing Capability
Mar. 2017 - Jun. 2017SingaporeWorked with a small and mighty team in the Marketing group to launch a new initiative under L&D. Responsible for the planning and co-ordination of a series of workshops that involved the up skilling and learning of marketing officers in the Marketing and International Group.
Singapore Management UniversityManager (Contract), Office of Corporate Communications and Marketing
Dec. 2015 - Mar. 2017SingaporeAttached to the Office of Corporate Communications and Marketing (OCCM). • August 2016 – February 2017: Project lead for university-wide brand assessment study initiated by Office of the Provost. Provided a clear demonstration of communication and collaborative skills to organise and lead a complex level of fieldwork in brand research involving stakeholders from different levels and external agency. • April – July 2016: Marketing of postgraduate portfolio. Project lead for re-development of 4 postgraduate programme websites from conception to launch, including content marketing and lead generation. Strategise and develop digital outreach for Masters programmes eg. use of LinkedIn InMail and online publications. • January – March 2016: Marketing of undergraduate portfolio. Project lead for Open House mystery observer programme involving 20 student helpers to conduct research and evaluation of SMU’s and external competitors’ activities for Open House. Co-ordination of media buys and print ads, copywriting. • December 2015: Management of SMU’s social media accounts – Facebook, Instagram, Twitter, LinkedIn and the SMU Blog. Responsibilities: -Manage University's OCCM social media channels on a daily basis
-Creating and adapting content for social media and University blogs
-Analysis of performance of various social media channels used
-Manage student helpers and freelancers, work closely with digital team
-Procurement
-Working knowledge of Kapost, Meltwater Buzz and Asana.
RP08 LABORATORIOConsultant
Sep. 2015 - Oct. 2015SingaporeRP08 Laboratorio is a start up company and brand for a premium line of selvedge denim men's jeans. Based in Singapore and helmed by two seasoned European entrepreneurs with more than 25 years in the fashion retail industry. The consulting project includes starting up the business and business development. Identifying key partners and collaborators for the brand and company here in Singapore. Overseeing the company's application of the various government grants.
Point O OneConsultant
May. 2015 - Aug. 2015SingaporePoint O One is a digital agency that helps its clients optimise their eCommerce profits. Current clients include TCM stalwart Eu Yan Sang (Singapore), Lenovo and Changi Airport. My work involves CRM, email marketing, AB Testing and strategising to improve revenues for our clients' eCommerce websites.
Sole 2 Sole Pte LtdManaging Director and Founder
Nov. 2004SingaporeFounded company in 2004. Specialise in retail of imported European labels for ladies and men's footwear, ladies' bags and accessories. As an exclusive distributor for key brands in Company's portfolio, we oversee the brand's development and retail distribution for the local market. Core brands in portfolio include: Lulu Guinness, French Sole and United Nude. Key activities: • Developed and implemented strategic business and marketing plans that resulted in growth of Lulu Guinness, French Sole and United Nude.
• Leveraged relationship-building skills to become an exclusive distributor for key brands in the company's portfolio; oversee the brands’ development and retail distribution for the local market. • Secured exclusivity for Singapore market for Lulu Guinness, French Sole and United Nude brands in 2008.
• Successfully launched SOLE 2 SOLE’s online store in August 2013 and built a loyal brand following by actively engaging potential customers daily through social network channels such as Facebook, Instagram, Pinterest and Twitter.
• Responsible for merchandising for key brands under portfolio and curation of store.
Marlex Marketing Pte LtdProduct Manager
Jan. 1999 - Jan. 2004SingaporeMarlex Marketing was the sole agent for Italian luxury footwear brand Bruno Magli for the Far East from 1988 until 2003 with Franchisees in Singapore, Malaysia and Indonesia. In 2000,I took on responsibility for the Bruno Magli portfolio. Duties included:
• Coordinated with franchise locations in Singapore, Malaysia, and Indonesia • Oversaw retail operations for shops in Singapore, strictly adhering to Principal's strategic policies for brand development and A&P
• Effectively managed general administration, finance, and HR matters for company, ensuring ongoing profitability and efficiency
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