Digitas North AmericaAssociate Director, Media
Aug. 2010 - Aug. 2012New York, NYIn this role, I have conducted competitive landscape analysis and analyzed audience insights. I have executed strategic lead for Display media as well as developed media strategy as per client's marketing strategy. I have collaborated with creative agencies on all media tactic development and deployment.
The achievements for this role are:
- Directed and implemented all strategic media requests, changes, and new brand launches, including a budget from $500K to $6MM.
- Led strategy and media execution for Planters campaign relaunch.