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Work Background
Keller Williams Realty, Inc.Real Estate Agent
Jun. 2022Orlando, Florida, United StatesIn my current role, I build and strengthen long-term relationships with clients delivering positive experiences for both parties by acting as a liaison between buyers and sellers. Member of NAR and ORRA.
CMI Media GroupVP, Media
Aug. 2012During this tenure, I have formulated effective advertising strategies and converted ideas into concrete tasks to optimize revenue growth. I have increased YOY Agency Scope across accounts by overseeing account management of all fees. I also have spearheaded financial accountability of all assigned accounts in an accurate and efficient manner. I have guided and facilitated all deliverables, covering coaching and mentorship. In this role, I have determined optimal combination of media outlets for promotional campaigns.
The achievements for this role are mentioned below:
- Provided supervision to a team of 15-20 members managing media advertising budgets of $2-10MM.
- Cross-channel marketing programs to define the right channel for the right message and target audience.
- Defined marketing goals to move targets through the brand funnel (awareness to engagement).
- Maintained 100% client retention of all accounts.
- Achieved new business agency account wins over $10MM+ agency revenue.
- Identified best practices and established procedures to optimize account efficiency.
Digitas North AmericaAssociate Director, Media
Aug. 2010 - Aug. 2012New York, NYIn this role, I have conducted competitive landscape analysis and analyzed audience insights. I have executed strategic lead for Display media as well as developed media strategy as per client's marketing strategy. I have collaborated with creative agencies on all media tactic development and deployment.
The achievements for this role are:
- Directed and implemented all strategic media requests, changes, and new brand launches, including a budget from $500K to $6MM.
- Led strategy and media execution for Planters campaign relaunch.
Carat InteractiveOnline Media Planning Supervisor
Sep. 2008 - Aug. 2010New York, NYAccounts: Pfizer
MediaComCommunications Planning Supervisor
Jan. 2005 - Sep. 2008New York, NYAccounts: GlaxoSmithKline/LVMH/Nokia
OMDStrategist/ Strategy Supervisor
Jan. 2002 - Jan. 2005New York, NYAccounts: LensCrafters/PeopleSoft/General Electric/Hershey Company
Bates USAAssistant Media Planner
Jan. 1999 - Jan. 2002New York, NYAccounts: Brown & Williamson (Lucky Strike)
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