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Work Background
The Cambie Malone's GroupSocial Media Coordinator
Jun. 2024Nanaimo, British Columbia, Canada• Strategic planning and content production for social media platforms, including video recording, editing, and copywriting for Facebook, Instagram, and TikTok.
• Responsible for paid media campaigns using Facebook Ads to drive engagement and reach.
• Monitored social media performance and analyzed metrics for optimization.
FAS-T Education ConsultingMarketing Specialist
Jul. 2022 - Aug. 2023Toronto, Ontario, Canada• Created content for Instagram, Facebook, and Blog.
• Managed social media content using Buffer.
• Planned and executed webinars using the Wix platform.
• Responsible for email marketing campaigns to promote webinars.
• Created and modified website pages using Wix Websites tools, ensuring SEO friendliness.
Gramado BlogMarketing and Communication Specialist
Feb. 2019 - Jan. 2022Gramado, Rio Grando do Sul, Brasil• Led the prospecting of partnerships with hotels, parks and restaurants securing over 100 new partners. • Collaborated in the creation of a Wine Tour in Brazil’s backcountry vineyards, identifying top wineries, restaurants, and tourist destinations.
• Attained sales goals with a success rate of over 80% from 2019 to 2022, contributing to the overall growth of the business.
• Developed social media content for Instagram, Facebook, Google My Business, WhatsApp, YouTube, and Blog.
• Managed two Instagram accounts with 200k followers, achieving 60% organic growth in 2021-2022.
• Fostered and maintained strong relationships with travel and tourism influencers, media outlets, and external partners.
• Designed and produced a variety of marketing materials, including flyers, shop displays, and advertising signage.
• Implemented personalized and segmented email marketing campaigns using RD Station.
• Developed and optimized landing pages and sales pages for travel promotions, such as Black Friday offers, using Wix Websites.
• Enhanced website performance and layout based on user feedback.
Cervejaria EdelbrauMarketing Assistant
Nov. 2011 - Feb. 2018Nova Petrópolis, RS - Brazil• Planned, managed and created content to increase brand awareness using social media platforms like Facebook, Instagram and Blog (WordPress).
• Created and managed paid campaigns on Facebook and Instagram.
• Developed and executed marketing material such as flyers, shop windows and advertising signs.
• Selected suppliers, negotiated prices and purchased labels and packing material for beer products. • Researched and analyzed market trends to develop new merchandising products. Also, selected the suppliers, negotiated prices and purchased products.
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