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CMO: Creating Corporate reputation narratives, Strategic Marketing plans, Brand Strategy and creation, Branding Expert,
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Network Power<100 people
Roles
💸100%
Marketing
🧨100%
Consulting
🧮100%
Education
Geos
🇬🇧50%
United Kingdom
Work Background
Janus Continental Group (JCG)CMO | Group Head of Marketing and Communications
Aug. 2021Dubai, UAE and Nairobi, Kenya As the Head of Marketing and Corporate Communications at Janus Continental Group in Dubai and Nairobi, I lead strategic initiatives across 10 African nations in diverse sectors including Oil & Gas, Retail, Real Estate, Hospitality, and Conservation. • Leading a team of 5, I spearhead the strategic development of brand purpose narratives and positioning for all BUs, bolstering JCG's corporate identity. • Orchestrating comprehensive brand communications and reputation strategies across all business verticals, building partnerships with government entities to foster collaboration and drive business growth. • Crafting new corporate branding materials and enhancing website content to maximize visibility across platforms such as LinkedIn and in business tender documents, to increase online presence and engagement. • Acting as the company's official representative, facilitating connections with Government Officials, including the Cabinet Secretariat and Energy Minister, for their participation in high-profile Business Gala dinners and events such as the inauguration of CNG Stations in Tanzania, ensuring impactful networking opportunities and strategic collaborations. • Leading CSR and ESG initiatives in alignment with JCG's purpose and governmental policies, such as campaigns for Mountain Bongo Breeding and Rewilding program. • Overseeing a team of 6 in implementing Retail Mall Marketing strategies and execution plans aimed at boosting footfall and enhancing engagement at The Hub Karen Nairobi. • Head of the Conservation and Hospitality Team at Mount Kenya Wildlife Conservancy, fostering partnerships with organizations like IUCN and conducting vital fundraising audits (OCA). • Facilitating government relations strategies across multiple African countries, ensuring compliance and fostering growth opportunities. • Implementing investor relations strategies in collaboration with Group Treasury, enhancing transparency and trust amongst stakeholders.
GSKHead of Global Brand Reputation, Strategy, Campaigns and Management
Jul. 2017 - Jul. 2021London, England, United Kingdom• Transformed the Global Brand team into a 'Centre of Excellence', resulting in a remarkable 60% surge in brand alignment scores across 13 key markets. • Led the creation of a data-centric, multi-channel narrative strategy, elevating positive brand sentiment on social media by 16% and strengthening brand management initiatives. • Crafted compelling content across various platforms, including impactful videos, engaging social media posts, digital assets, and in-depth articles, garnering over 100M video views and achieving a remarkable engagement rate of 38%. • Facilitated groundbreaking collaborations with leading industry players such as The Economist and The Guardian, resulting in a remarkable 40% increase in top-tier media coverage compared to the previous year. • Established pioneering partnerships with these esteemed publications, a first in the pharmaceutical sector, yielding an estimated multi-million dollar in earned media value.
GSKHead, Global Brand Activation, GSK Global Brand Team
Apr. 2015 - Jul. 2017London, England, United Kingdom• Led Global Brand Activation team delivery, driving brand strategy and communication programs to enhance GSK's reputation. • Spearheaded the GSK STEM strategy and education programme, inspiring global youth to pursue science post-school. • Managed the partnership with McLaren, ensuring brand relationship success. • Developed the GSK Brand Activation digital campaign (www.gsk.com/change), crafting multi-platform digital content showcasing access and innovation, with measurable reputation metrics.
HaleonGlobal Marketing Director - Family Oral Health
Apr. 2011 - Mar. 2015Surrey, England, United Kingdom• Implemented market segment and product line expansion strategies leveraging Voice of Customer, market trend analysis, New Product Ideation, and growth funnel opportunities. • Orchestrated a comprehensive repositioning campaign for Global Aquafresh, targeting Family Oral Health. • Executed integrated omnichannel campaigns across shopper, digital, social, advertising, and website platforms, resulting in a 15% YoY increase in website traffic and a 10% improvement in key brand metrics. • Attained substantial sales through a data-driven marketing approach and successful collaboration with agencies. • Managed agency relationships spanning Advertising, Global Media, and PR.
GlaxoSmithKlineDirector of Product Innovation and Market Research
Jun. 2010 - Sep. 2011London, England, United Kingdom• Supervised New Product Development: Directed cross-functional teams in the development and launch of innovative products, ensuring alignment with market trends and consumer needs. • Concept Development: Led the ideation and refinement of product concepts through comprehensive market research and consumer insights, driving the creation of compelling value propositions. • Research Pipeline Management: Managed the research pipeline, overseeing the prioritization and execution of research projects to fuel continuous innovation and inform strategic decision-making.
Grey GroupBusiness Director
Apr. 2001 - Jun. 2010London, England, United Kingdom• Notable clients included: Proctor & Gamble, Boots Healthcare International, and Mars Foods (Pedigree).
• Handpicked by Senior Leadership to identify untapped market opportunities and develop precise marketing strategies.
• Leveraged advanced audience segmentation models to exceed all performance metrics. Honours & Awards 🏆 P&G Marketing: Winner of Gold Effie Lenor Infusions innovation launch & Silver EFFIE awards Lenor sustainability initiative. Recognized for excellence in both product & commercial communication. Innovation design from concept through to integrated communication and delivery in market.
Ogilvy & MatherAccount Director
Jan. 1994 - Dec. 2000Canary Wharf, London, England, United Kingdom• Part of the Graduate Programme intake. Gained experience serving clients like BUPA, Kraft Jacob Suchard, Unilever, and Central Office of Information. • Contributed to award-winning campaigns, including D&AD award in March 2000 for the Comfort Cloth People campaign.
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