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Work Background
Wolters KluwerMarketing Manager, Medical Education
Feb. 2023 - Jun. 2024
Savvas Learning CompanyDirector, Science Product Management
Jul. 2022 - Feb. 2023Drive product strategy for new products in the K-8 Science portfolio. Engage in assessment of K-8 market needs through interactions with external and internal stakeholder groups. Work closely with sales and marketing teams as subject matter expert on product capabilities and product roadmap, to support preparation of training and promotional materials. Prepare and present business plans for State Adoption solutions.
CengageProduct Marketing Manager
Jul. 2021 - Jul. 2022RemoteOversee marketing of three unique product suites. Research, design, and implement yearly marketing strategy for each discipline. Conduct sales and customer trainings both virtually and in person. Maintain training website for our sales staff, to include product information, sales enablement tools, competitor details, and important updates. Design and deliver educational webinars for large groups of account executives.
CengageAssoc. Product Manager, Computing
Jun. 2020 - Jul. 2021Clifton Park, New York, United StatesDefine and carry out data- and research-driven product strategy for the advanced computing higher education segment. Oversee four complete discipline lists with a total portfolio of 80+ unique offerings. Manage budget, schedules, and resources for each product. Reference usage data and qualitative feedback to understand the needs of our market. Lead a cross-functional team to ideate, build, produce, and market print and digital products. Align with company and department goals and initiatives by working with executive team and functional managers.
CengageMarket Development Manager
Jul. 2019 - Jun. 2020Conducted essential research with instructors and students to impact new education products. Collaborated with product, sales, and marketing within selected disciplines. Planned and executed one-on-one interviews, virtual focus groups, surveys, development partner programs, and scaled research activities to obtain customer feedback. Created research reports to share and present to product teams. Built and maintained strong relationships with customers through development partner programs.
CengageProduct Specialist
Feb. 2018 - Jul. 2019Clifton Park, NYMember of the computing product marketing team in a collaborative role, working closely with product, sales, marketing, market development, and leadership teams. Educate sales force and customers through webinars, one-on-one calls, campus visits, and creation of tools and resources. Plan and execute focus groups to obtain customer feedback on existing and planned products. Contribute to event planning for yearly computing conference and development partner summit. Manage social media, faculty community site, and blog for the Computing discipline.
Bryant & Stratton CollegeAdjunct Instructor
Sep. 2016 - Aug. 2017Albany, NYTaught courses in introductory computing, marketing, writing, and communications.
Self EmployedMarketing Writer and Consultant
Oct. 2011 - Feb. 2018Albany, NYWork closely with small and mid-sized businesses to create valuable content for their audiences. Conduct market research to develop social media and content marketing strategies. Create content for blogs, newsletters, email marketing, websites, social media, e-books, and educational products. Provide training and consulting services as needed.
Cengage LearningProduct Manager, Milady
Dec. 2010 - Oct. 2011Clifton Park, NYDeveloped cosmetology related educational products in print and digital form. Facilitated market, art, and content research. Worked directly with authors and subject matter experts to create product development plans. Managed multiple projects concurrently; monitored budget and schedule for each product. Directed and trained student editorial interns.
Cengage LearningEditorial Assistant
Feb. 2009 - Dec. 2010Clifton Park, NYSupported editorial team by facilitating market research, managing author correspondence, generating sales and financial reports, and other tasks as needed. Created development plan guidelines for a new digital product, utilized as a training document company-wide. Trained new employees on company initiatives and procedures; directed and trained student editorial interns. Acted as product manager for ancillary education products.
University at AlbanyPeer Advisor, English Advisement Office
Jan. 2008 - May. 2008Albany, NYAssisted undergraduate students in the Department of English with academic plans and course schedules. Defined and interpreted policies and procedures of both the University and the English Department for students. Identified gaps in coursework, areas of achievement, and areas for improvement; provided support and guidance for students through use of effective listening and problem-solving skills.
University at AlbanyAdministrative Assistant
Aug. 2007 - May. 2008Albany, NYPlanned academic conferences for the Institute on Critical Climate Change (IC3), including venue reservations, menu preparation, and travel arrangements for attendees. Assisted in grant writing by conducting research and performing necessary correspondence. Created marketing materials such as posters, brochures, and conference programs. Contributed to the development of a new IC3 website.
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