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Work Background
The Social HiveSocial Media Consultant
Oct. 2024A one-woman, freelance, social media consultant ready to dive into all of your questions about your personal or brand social media presence.
Sprout Social, Inc.Strategic Services Consultant
Oct. 2023 - Jul. 2024During my time at Sprout Social I worked alongside some of the most talented social media industry professionals as a Strategic Services Consultant on the Premier Success team. Q: What the heck does that mean?
A: It means I.... Partnered with social teams from some of the top performing and most well known brands currently on the internet. After an initial audit and analysis of their current social program, I provided data-led strategic consulting to social teams aiding in the elevation their organizational social practices. In action, this work looked like: 🌱 Tracking fast-moving and constantly-changing social trends.
🌱 Providing best practices work shops to social teams.
🌱 Identifying automation and efficiency opportunities within the Sprout tool for social pros that utilize the tool for their social management.
🌱 Building custom reports based on unique needs of each industry and organizational preferences.
🌱 Creating, refining and strategizing for organization listening topics and overarching strategy.
🌱 Employee Advocacy Program implementation, strategy, management, and elevation.
Prime TherapeuticsPrincipal Social Media Strategist
Jun. 2022 - Jul. 2023Remote• Lead company strategy on social media presence and tactics for increasing brand awareness, visits to our website and movement down the sales funnel from consideration to close.
• Collaborate across the marketing and communications ecosystem so ensure alignment in messaging and strategy.
• Manage all social media content creation, scheduling, publication and community management after publication.
• Dive into data to tell key internal stakeholders the story behind our metrics.
• Launched and now currently maintain the company employee advocacy program through Sprout Social’s Employee Advocacy Program (formerly Bambu) • Grew Prime’s social media community 10%+ organically year over year for 4 years straight.
• Maintained 5.5%+ average engagement rate for PBM B2B content across entire social presence for Prime’s Brand.
Allina HealthBoard Member, Allina Health Hospice Foundation
Oct. 2021 - Apr. 2023Member of the Donor Engagement Committee
• Collaborate with advisory board members on direction of the hospice board.
• Strategize best practicing for communicating and connecting with current and prospective donors.
• Support all initiatives within the charge and charter of the Allina Foundation and Hospice Advisory Board
Prime TherapeuticsSocial Media Strategist
May. 2019 - Jun. 2022Greater Minneapolis-St. Paul AreaAs the sole manager of the social media channels for Prime Therapeutics, I wear all of the hats:
• Strategize weekly with communication leaders on Prime's content calendar and brand.
• Coach peers from associate to executive levels within the company on their personal social media brand and presence, as well as how to be an effective brand advocate. • Act as a project manager for paid and unpaid social media campaigns.
• Mine data for insightful analytics, then translate to leadership in a storytelling format.
• Curate content for corporate LinkedIn, Twitter and Facebook.
• Created and maintain the current social media strategy for this growing company.
Self EmployedFreelance Social Media Specialist
Jan. 2019 - Mar. 2020Greater Minneapolis-St. Paul AreaCompletely customizable social media management packages including:
• Executive social media presence consultation
• Social media content strategy
• Social media coaching
• Paid social media strategy, campaign management and analytics
• Etc.
U.S. BankSocial Media Specialist - Community Managment, Reviews and Testimonials
Sep. 2015 - Jan. 2019Minneapolis, Minnesota• Led creation of the Reviews and Testimonials program for first and third party product and experience reviews.
• Hosted large scale (100+ attendees) training sessions and progress presentations for internal partners and stakeholders.
• Analyzed incoming data and through natural language processing (NLP) determine top priority trending topics and then package that data for delivery to mid and senior level leaders on a daily, monthly and quarterly basis. • Contributed regularly as a SME in customer feedback to internal marketing and strategy partners.
• Monitored, managed, responded to and (when appropriate) escalated reviews for branch experiences & U.S. Bank products for 3,200 branch pages on Yelp, Google and Facebook, employee review sites (Glassdoor) and 28 different customer review sites.
U.S. BankUser Experience (UX) Designer - Content Specialist
May. 2014 - Sep. 2015Greater Minneapolis-St. Paul Area• Managed the "Achieve" financial education blog (now "financialIQ"): Coordinated with vendors for blog content, authored, reviewed and approved articles. • Responsible for content creation for usbank.com products, online banking and mobile app.
• Managed content for test and target campaigns on .com site.
• Performed audits of .com site for consistency in formatting for a seamless customer experience on usbank.com.
• Coordinated with SEO teams and determined appropriate topics for blog articles and maintained the content publication calendar for the Achieve.com blog. • Contributed to overall UX strategy for new online and mobile features to customer journeys and content management. • Participated in customer journey mapping strategic meetings, collaborated with product stakeholders in content creation for multi-platform releases.
Cedar CorporationMarketing Coordinator
Nov. 2012 - May. 2014Menomonie, WI• Managed company web presence and led a website refresh effort. • Created social media accounts for the company as well as hosted training for employees on their own social activity and online etiquette. • Provided technical copy writing and RFP response documents for municipal projects. • Managed assets for trade shows and conferences.
• Created and distributed ads, brochures, flyers and newsletters.
• Honed project management skills through multi-tasking as the one-woman marketing department.
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