Morgan StanleyExecutive Director, Digital Product Management (E*TRADE)
Jan. 2014 - Jan. 2021Greater Chicago AreaResponsible for product strategy and development of 7 product channels within the E*TRADE ecosystem. Member of the senior leadership team that defined the digital product roadmap and strategy. • Directed product strategy and development for seven key product channels, contributing to 50% of the company’s Daily Active Revenue Trades (DARTs) and 30% of Daily Active Users (DAUs).
• Grew user engagement and product activity by 50% over three years, driving significant business growth through strategic product enhancements.
• Led the development of a profitable new API portal, enabling B2B and B2B2C partnerships and fostering the adoption of emerging technologies, including AI, ML, and cryptocurrency.
• Played a key role in the Trust Company of America acquisition, driving a 50% increase in advisor adoption of the platform over two years.
• Managed a cross-functional team of 25 product managers, designers, and UX researchers, consistently achieving above-average employee satisfaction and retention.
• Acquired by Morgan Stanley ($13B exit).