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Work Background
AvocatooContent Writer | Newsletter pe Legale
Jul. 2023 - Jun. 2024
Digital StackBrand & Marketing Manager
Feb. 2023 - Jul. 2024Bucharest, Romania-» Developing and executing marketing strategies and brand experiences;
-» Elaborating our PR & Communication plans;
-» Increasing brand visibility through media features, events, podcasts, and media engagements;
-» Guiding content creation across diverse channels and event platforms;
-» Managing our performance marketing campaigns in collaboration with our partnering agency;
-» Mentoring and training the junior marketers in the team.
EDMA ProductionsSocial Media Manager | Contractor
Jan. 2023 - Jun. 2023Bucharest, Romania-» Developed social strategies and content for small businesses and startups in the fashion, medical and shipbuilding industries;
GoogleMarketing Specialist | Contractor
Apr. 2022 - Sep. 2024Bucharest, Romania-» Developing marketing strategies for our educational programs (Software Engineering Career Program, Summer Schools);
-» Crafting educational and informative content to promote the Grow with Google Romania initiatives on our Facebook and Instagram pages (Google for Startups, Google Atelierul Digital, Eroii Internetului, Google pentru IMM-uri);
-» Planning and managing our performance campaigns in collaboration with our partner agency;
-» Community management on social media (Facebook and Instagram);
-» Holding digital marketing consultancy sessions with SMB entrepreneurs (+300) to help them improve their digital marketing strategies.
GoogleMarketing Project Manager | Contractor
Aug. 2021 - Apr. 2022Bucharest, Romania-» Project Manager for Eroii Internetului - Înapoi la Școală (started during Internship, more details below);
-» Project Manager for Recenzia de Aur (started during internship, more details below);
-» Project Manager for Atelierul Digital, developing courses and training session which help students develop their digital marketing know-how;
-» Project Manager for Google Atelierul Digital Pentru Programatori, the 7th edition (a 6-week program with computer science courses aimed at students from technical faculties who want to increase their know-how and work on hands-on projects);
-» Digital marketing consultant: holding sessions with SMB entrepreneurs (+100) to help them improve their digital marketing strategies;
-» Coordinating our social media presence on Facebook and Instagram: @growwithgoogleromania. Highlights: -» We facilitated 33 events for students and partners under Google Atelierul Digital;
-» Recenzia de Aur results: 2.5M+ reach, 200k+ likes and comments, extensive positive media coverage locally and nationally;
-» Eroii Internetului - Înapoi la Școală results: 3M+ reach, 30k new users on the platform; -» Our engagement on Facebook increased by approx 4% and by 7% on Instagram (@growwithgoogleromania).
Sonder | Brand & Communication StrategyFreelance Brand Manager & MarCom Strategist
Jun. 2021Collaborating with brands across tech, education, medical, and culture industries to develop brand, marketing, and communication strategies and tactics, and craft targeted PR efforts.
evozonMarketing Specialist | Contractor
Jun. 2021 - Jun. 2023Cluj County, Romania-» Blog management, editor and writer: received a nomination for Best Company Blog in 2022, increased our no. of users from 100/year in 2020 to 5k/year in 2022;
-» Content creation and management for Facebook, LinkedIn, Instagram, Twitter, and Pinterest;
-» Implementing and managing our performance marketing campaigns on Google Ads & Meta Ads;
-» Providing training sessions on content creation, Google tools (Google Analytics, Google Ads, Business Profile), social media (on platforms, ideation, strategy), content writing, copywriting;
GoogleBusiness Intern - Marketing
Jun. 2021 - Aug. 2021Bucharest, RomaniaProject Manager for Recenzia de Aur:
-» Developing and coordinating the first edition of Recenzia de Aur, a project which awarded the most appreciated HoReCa businesses on Maps & Search, aiming to inspire more Romanian SMBs to use digital tools;
-» We awarded 31 HoReCa businesses (Restaurants, Hotels, Spas, Coffee Shops) on World Tourism Day (27th of September) through teaming up with 5 content creators who gave the trophy to the winning locations, and tested & promoted their services & products;
-» 2.5M+ reach, 200k+ likes and comments, extensive positive media coverage locally and nationally. Project Manager for Eroii Internetului - Înapoi la Școală;
-» Coordinating the Eroii Internetului - Înapoi la Școală campaign to promote the Be Internet Awesome (BIA) platform. Through an influencer marketing campaign, top influencers relevant for parents and kids promoted BIA on social media and encouraged their communities to explore the platform, while hosting contests on their profiles for kids (prizes had useful materials for the incoming school year).
-» 3M+ reach, 30k new users on the platform. Social Media Manager & Content Creator for Google Pentru IMM-uri (Facebook and Instagram);
-» increased the engagement by 5% on Instagram and by 3% on Facebook (@googlepentruimmuri);
-» increased the following by 23% on Instagram and 12% on Facebook (@googlepentruimmuri); Digital Marketing Consultant for Google Pentru IMM-uri -» helped +50 business improve their online presence;
evozonMarketing Specialist
Oct. 2020 - Jun. 2021Cluj, Romania-» Collaborated with the Employed Branding Specialist to develop and implement a cohesive marketing strategy;
-» Blog management while also being the main writer and editor;
-» Crafting daily content on Facebook, Instagram, LinkedIn, and Twitter (copywriting, content writing, graphic design, video editing);
-» Providing training sessions on content creation, Google tools (Google Analytics, Google Ads, Business Profile), social media (on platforms, ideation, strategy), content writing, copywriting.
evozonMarketing Specialist @ Internal Projects Department
Feb. 2020 - Oct. 2020Cluj, RomaniaCollaborated with two teams and worked on: -» writing tech articles;
-» developing website wireframes;
-» writing website content & copy;
-» developing and implementing social media strategies;
Google Digital Garage Digital Marketing Consultant & Social Media Manager
Jan. 2019 - Jul. 2019Cluj-Napoca, Cluj, Romania-» Coordinated a team of 5 content creators (Facebook and Instagram), resulting in aprox 25% increase in reach, 6% increase in engagement and 14% increase in sign ups for Google Digitial Garage’s events in Romania. -» Helping SMB entrepreneurs/NGO founders improve their digital marketing skills through 1:1 consultancy sessions (+300) or 1:many training sessions (+20).
European HeroesSocial Media Responsible
Oct. 2018 - Oct. 2019Cluj County, Romania-» Social Media Management & Content Creation for Facebook and Instagram;
-» Website management & updates (WordPress);
-» Blog management & SEO.
Google Digital Garage Digital Marketing Consultant
Jul. 2018 - Jul. 2019Cluj-Napoca, Cluj, RomaniaI helped over 300 entrepreneurs of small businesses improve their digital marketing strategy. Through one-to-one meetings, workshops, or presentations, I shared insights on why & how businesses should be on Google my Business, Google Ads, Google Analytics, and on Social Media channels like Facebook, Instagram, or LinkedIn.
ClujHubMarketing Intern
Apr. 2018 - Oct. 2018Cluj-Napoca, Cluj, Romania-» Social media management & content creator for ClujHub and their weekly/monthly events on Facebook, Instagram, LinkedIn. -» Community management: organized evening activities for the community (board games night, wine tasting, networking sessions), developed and managed the weekly newsletter through MailChimp, assisted the Community Manager;
-» Part of the Events team (organizing the weekly/monthly events such as Creative Mornings, Fuckup Nights, TEDxCluj, Freelancers Hangout)
UniCredit Bank RomaniaHuman Resources Intern
Mar. 2017 - May. 2017Cluj-Napoca, Romania-» Shadowing the HR Manager;
-» Reviewing & visually adjusting presentations before meetings;
-» Helping the team organize workshops.
Soportes de Imagen en SegundosGraphic Design Intern
Sep. 2014 - Oct. 2014Granada, SpainInternship through the Leonardo da Vinci Programme: -» Learning the basics of graphic design for online and offline materials using Photoshop, Illustrator and CorelDRAW;
-» Helping the team print magazines, banners, posters, flyers, and have them prepared for delivery.
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