Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Marketing Manager
Samsung ElectronicsMarketing Manager
Jul. 2016Beirut• Successfully launched 5 flagship devices as well as several mid-tier devices with multi-million dollar (nine-digit) annual revenue • Created Local launching plan (LLP) with clear go-to-market (GTM) planning strategy for all flagship devices • Increased and maintained market share and brand preference with ATL activities, leading the creative development and evaluation of all advertising campaigns as well as optimizing media plans • Localized global visuals and marketing assets to cater to local rules (cultural and legal) while adhering to the brand’s tone of voice • Generated and pitched local campaigns (with or without partners) based on my analysis of the company’s results and channel stock • Amplified brand reach by developing and applying out-of-the box engaging BTL experiential activities • Slashed around 200K$ yearly from the marketing budget by negotiating with agency and vendors • Managed creative and media agency relations to execute campaigns, on-ground and digital • Improved overall sales by 3% by recruiting and training more than 30 sales promoters for activations • Successfully launched Samsung Facebook page for Lebanon with more than 500K followers within the first year • Created and implemented product road-maps after analyzing market demand
Marketing Senior Officer
BoeckerMarketing Senior Officer
Sep. 2014 - Jul. 2016Beirut• Set the marketing strategy for ATL and BTL, as well as the marketing budget for 2015 and 2016 • Prepared a detailed evaluation for all activities done in 2015 with their quantitative and qualitative returns and set 2016 activities accordingly opting to maximize brand awareness and brand preference • Worked closely and constantly with Sales and Operations departments for campaign feedback and insights • Presented the company in 17 mid-sized events, 5 big events and 4 major exhibitions while handling all branding, communication, logistics, set-up and 3rd party contracts from A to Z (before, during and after) • Created a new and efficient media monitoring report template • Spearheaded launching of a new program that achieved $35K in its first 4 months • Launched several full-fledge national campaigns
Group Marketing Coordinator
Plus HoldingGroup Marketing Coordinator
Jan. 2013 - Sep. 2014Corniche An Nahr• Increased leads by 40% by implementing 4 project launches and 4 major exhibitions • Spearheaded the launching of a new real estate project and achieved 90% sales record in the first two months • Launched effective 360-degree nationwide campaigns geo-target and focused on market needs • Booked advertising spaces in local media (newspapers, magazines, online portals, outdoor media and television channels) • Coordinated with the sales team to measure the efficiency of campaigns • Prepared the social media strategy for 2014 for all 3 companies under Plus Holding
Senior Logistis & Procurement Officer (formerly Logistics & Procurement Coordinator)
The MindGroupSenior Logistis & Procurement Officer (formerly Logistics & Procurement Coordinator)
Aug. 2011 - Dec. 2012Beirut• Arranged and coordinated the installation jobs in the Levant with the installation team • Issued RFQs and Purchase orders, followed up until invoice settlement • Managed all inbound and outbound shipments • Priced all shipping, warehousing and installation jobs • Insured proper legalization of all related shipment documents • Managed supplier database and processed orders for raw material & machine consumables • Checked quality of production of all items and made sure the items produced abide with the regulations of the clients’ brand
Account Executive & Graphic Designer
GM&AAccount Executive & Graphic Designer
Feb. 2009 - Aug. 2011Solidere• Managed and handled different client accounts: (Major clients: Grey Global, Publicis, Weill Cornel, DDB, Leo Burnett) • Prepared offers & quotations and arranged layouts • Followed up on production with local & offshore suppliers • Managed shipments of goods from different suppliers to different destinations (shipping rates, document legalization) • Contacted the authorities at the country of destination to facilitate the clearance process • Handled small and big accounts, ranging invoice value from 1k till 150k USD • Designed unique promotional products for specific companies • Vecorized client logos using Adobe Illustrator • Prepared layouts for client approval
Client Servicing - Trainee
Grey GroupClient Servicing - Trainee
Sep. 2008 - Oct. 2008Beit Mery• Completed the internship program at Grey Global Advertising Agency in the client servicing department with distinction • Prepared creative, print and design briefs for different projects • Planned and organized different events for different companies • Assisted in the re-launch and re-marketing activities of a very famous restaurant in Lebanon.
Assistant Public Relations Director
Haigazian UniversityAssistant Public Relations Director
Oct. 2004 - Feb. 2009• Assisted in preparing and organizing events • Followed up with the press before and after the events. • Assisted in writing press releases.
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
See more people like Gassia on Intch
Marketing
400666 people
15
Digital analysis @ Mtv Lebanon
17
Senior Account Executive @ Memac Ogilvy
30
Energy Engineer - Manager @ RJR trading & contracting
MarketingCommunications Manager
84010 people
17
Senior Account Executive @ Memac Ogilvy
16
Strategic Marketing & Business Development @ Freelance Marketing and Creative Services
16
Projects coordinator