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Work Background
IMDADeputy Director
Jul. 2023 - Jun. 2024Singapore, SingaporeHelping Singapore companies realise the value of digitisation is my passion and my mission …
Over The Line Pte LtdCo-Founder | Problem-solver | Digitaliser | Experience Curato
Apr. 2020SingaporeMy life's work is to engage organisations and their people to find meaningful ways to connect with their customers thru' delightful solutions/products as well as simple and intuitive workflows that are meaningful to their users. As a result, everyone involved in the value chain will derive broader meaning to the role they play in the ecosystem. That’s why there is a profound need to systematise sales and customer engagement. So the right conversation happens at the right time in your customer buying journey, and the right message is always delivered. I believe that empowering people and businesses with digital-forward solutions enable all of us to lead a meaningful life.
Quadmark - Better Business OutcomesDirector, Experience Design
Jan. 2017 - Apr. 2020SingaporeMy life's work is to engage organisations and their people to find meaningful ways to connect with their customers thru' delightful solutions/products as well as simple and intuitive workflows that are meaningful to their users. As a result, everyone involved in the value chain will derive broader meaning to the role they play in the ecosystem. How ? My team and I, in Quadmark collaborate with leaders and organisations exploring to transform their business to drive greater value to the new digital natives. Together as partners; we journey with them to discover their Whys - Purpose and Vision through User-centric methods; Design Sprint, Value Proposition Rumble, Customer Immersions, Journey Mapping, Service Blueprints, Storytelling Rumble and Experience design.
TigerspikeCommercial Manager
Sep. 2015 - Dec. 2016SingaporeSolving business challenges and transforming workflows whilst growing Tigerspike's business in Southeast Asia …
Quadmark - Better Business OutcomesSenior Consultant, Team Lead - Workforce Enablement
Jan. 2013 - Aug. 2015SingaporeSales & Channel enablement and program development
-Development of marketing & sale enablement tools (tablet-based tools) and trainings
-Channels Program & Promotions Toolkit
-Channel collaboration with strategic partners to drive new solution-sales -Proficient with SFDC for sales management Integrated solution marketing expertise for B2B segment for ICT products/solutions
-Insights-based Value Proposition development for marketing & sales enablement content
-Go-to-market strategies and management -Best practices creation and deployment in APAC
-ROI-based digital marketing for lead generation and social media marketing for CRM
StarHubSenior Manager
Jan. 2010 - Dec. 2012Singapore1) Successfully grew StarHub BlackBerry business for consumers and business segment to become the 2nd in market share in Singapore through 360 marketing programs including a long-term digital engagement platform known as BaSH. 2) Grew StarHub IOS market share in the business segment by 20% through focused joint-marketing programs with Apple. 3) Led and collaborated with CIS and Corporate sales team to start a Corporate Individual business segment to maximise consumer individual customer market share and increase revenue by 30% 4) Developed StarHub Enterprise Mobility roadmap with inclusion of new innovative solutions (E.g. Hosted MDM solution, Mobile Voice Recording for FSI, Track-n-Trace solution, Converged IP solution, tablet sales kit and mobile CRM solutions) to increase ARPA per account by 20%
NokiaMarketing Manager APAC
Nov. 2006 - Dec. 2009Singapore-Lead Nokia Eseries and Nokia N-gage 360 marketing planning and programs in APAC. E.g. The Iconic launch of Nokia E90 Communicator launch in Indonesia & India.
-Develop & manage retail strategies, collaborate with country teams, Central Marketing Organization(CMO) to be implemented into Eseries channels to drive sales.
-Collaborate with Product Marketing team to develop strong Go-to-Market strategies for launch & lifecycle devices.
-Collaborate & manage country team and product marketing team to ensure all marketing initiatives/programs are consistent with Eseries business, product & brand strategies.
-Manage marketing planning of all Eseries products, regional marketing budgets, marketing activation programs to meet business objectives.
-Collaborate with movie studios, global marketing team and
Nokia country teams on joint movie marketing/sponsorship in Asia.
-Collaborate with game publishers to develop joint-marketing programs.
O2 AsiaSenior Product Marketing Manager
Jan. 2004 - Dec. 2006-Manage O2 Asia’s Product Category P & L
-Define and drive the product definition and Industrial design requirements to key OEM manufacturer.
-Co-manage product development with project team.
-Drive product category accessories direction and key deliverables
-Drives the creation and delivery of integrated product and marketing solutions for O2’s multimedia /lifestyle category P&L.
-Develop O2 customer segmentation model for all categories and a complete set of channel training tools to increase the channel penetration of O2 branded device.
-Lead and drive marketing communication (ATL & BTL), regional brand and channel team on category marketing strategy.
-Work closely with regional teams to drive regional business programs to ensure maximum profitability of multimedia category. -Develop sales training materials for new products and provide training to distributors and retailers.
Hewlett-PackardProduct Marketing Manager
Jan. 2001 - Dec. 2004-Define and drive the product definition and Industrial design requirements to R&D team.
-Co-manage product development with program team.
-Drive product category solution strategy with solutions division in HP.
-Drives the creation and delivery of integrated product and marketing solutions for mobile printer category in the enterprise IT business space.
-Lead and drive enterprise go-to-market strategy for mobile printer category worldwide.
-Work closely with regional teams to drive regional business programs to ensure maximum profitability of multimedia category. -Collaborate with key functions to develop and rollout a mobile solution roadmap and future technology strategy for hp mobile printers worldwide
Collaborate with key mobile industry players, e.g. Nokia, Sony Ericsson, Apple, Toshiba, and Palm to develop go-to-market solutions for customers.
eFORCEExecutive Producer
Jan. 1999 - Dec. 2000-Drive & lead in all creative project planning, business proposals, budgeting and resource management.
-Managed a team of 10 people in digital media creation.
-Implemented all the creative production processes to ensure successful product launch from requirements to implementation.
Abacus InternationalProduct Analyst
Jan. 1998 - Dec. 1999
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