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Work Background
Herff JonesDirector of Channel Marketing
Aug. 2022Charlottesville, Virginia, United States
BalfourYearbook & Scholastic Representative
Mar. 2009 - Aug. 2022VirginiaYearbook publishing and scholastic goods for elementary schools, middle schools, high schools and colleges.
Hewlett-PackardMarketing Program Manager
Sep. 2005 - Mar. 2009The HP + Microsoft Frontline Partnership Marketing Program Manager drives the execution of joint HP + Microsoft marketing programs in the Small to Medium Business (SMB) segment that are jointly funded by the alliance and the OEM division. Works collaboratively with the HP SMB Marketing Manager as well as the Microsoft Small Business and Mid-Market Marketing Managers to plan, execute, track and measure marketing programs. Collaborates closely with the HP SMB marketing communications organization and vendors to ensure joint marketing programs are executed. Proactively identifies and secures opportunities to provide joint Microsoft + HP SMB marketing content into existing SMB communication vehicles. Architects and updates the Microsoft Solution Center on the HP website. Reports on campaign status and metrics.
Monterey Bay AquariumWeb Content Developer and Project Manager
Sep. 2004 - Sep. 2005Developed, wrote and coded website modules to improve and enhance web content for award-winning website. Revised and edited web pages as needed, including writing and editing interpretive and instructional copy; worked with other team members and internal clients to fit copy to design. Developed and edited online marketing and promotional copy for frequently changing assets, such as events and news pages and the monthly newsletter. Converted print and exhibit content to web modules. Participated in periodic user interface site reviews to better define the user experience. Developed and implemented the best available methods, processes and standards for delivering consistent content across the website.
Hewlett-PackardMarketing Communications Manager
Jan. 1998 - Jul. 2004Authored collateral models and plans for five different Hewlett-Packard products, services and solutions divisions, as well as wrote strategic sales training plans. Orchestrated the execution of multi-million dollar collateral, web and training budgets by directing multiple agencies across the country simultaneously. Constructed messaging and refined content for each product group. Directed and participated in virtual, solutions oriented collateral and messaging teams for broad, cross-company initiatives and drove consensus into marketing organizations. Managed strategic website teams of writers and coders, repurposing collateral and multimedia scripts for the external web presences in each product or service group. Facilitated regional marcom teams with their localization plans and local launch events.
Wilson McHenry GroupCreative Services Manager
Mar. 1997 - Jan. 1998Responsible for the integration and management of a communications staff, delivering writing, graphic design, and production services, into an average of ten account team public relations plans, each with multiple budgets, serving high-technology clients. Wrote, edited and designed end-user documentation for beta release software products, news releases with informational graphics, corporate/product backgrounders, and customer success/contributed editorials. Wrote and designed print collateral, corporate/product multimedia presentations and online media kits for high technology events and companies. Assisted the Group Director in establishing products and pricing, developing new business opportunities and making recommendations for software and hardware.
The 3DO CompanyMarketing Project Manager
Mar. 1996 - Mar. 1997Responsible for the writing, design and language localization of software game packaging, online promotional materials and collateral for ten titles from five different title teams in five languages. Directed and wrote product promotions, direct mail strategies and advertising merchandising opportunities with each of five product marketing teams. Wrote and edited end-user documentation for game software, utilizing abilities in learning, processing and communicating technical procedures in a userΒs manual format. Concepted, wrote and designed consumer and gaming industry advertising media, including print, online and event spots. Researched, planned and purchased advertising ranging from $150K to $500K budgets for each title, supporting and executing channel advertising strategies. Wrote, designed and produced other marketing vehicles such as licensing proposals, retail buying kits and quarterly sales binders for the field and channel teams.
Imagine That Creative ServicesPartner
Mar. 1991 - Mar. 1996Founded a company dedicated to providing affordable art direction, graphic design, and photography for small to medium sized businesses with general marketing communications and medical photography needs. Supplied expertise to medical and technical communities who required marketing, presentation and multimedia support. Supported the marketing departments and increased the awareness of the United Way and various supported agencies. Promoted and designed web presences for regional small businesses.
UT Medical GroupBiomedical Illustrator and Photographer
Sep. 1990 - Mar. 1993Provided writing, design (presentations and literature) and photography (clinical, operating room and microscopic) for five different organizations, including the University of Tennessee Medical School, The Regional Medical Center at Memphis Level 1 Trauma Unit, UT Bowles Hospital, OB-GYN practices and Internal Medicine practices within the group. Expanded the marketing and communications services beyond the five organizations, and created outside accounts to subsidize the salaries and equipment of the staff.
Imagine That PhotographyPhotographer
May. 1990Senior and pet portraits along with fine art and street photography. It's a passion.
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