MotorolaVertical Marketing Manager
Jun. 2003 - Apr. 2007• Marketing support to Enterprise market. Focus on the division’s most important and profitable vertical markets such as Utilities, Petrochemical, Transportation and Courier working directly with direct sales force and customers.
• Responsible for brand and messaging development for vertical markets and new products, sales promotions, direct marketing, electronic and print campaigns, Internet and Intranet presence, sales tools and collateral development. Outstanding results in Lead Generation Campaigns including media buying, print/ electronic executions and results tracking.
• Full support to all vertical market specific tradeshows and events, from booth management and development to messaging, traffic-booster activities and pre/post event marketing programs. • Created the first Award program in the utility market that recognizes companies for community involvement: from program conception and rules development through full execution.