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Work Background
RAB2B | Rabinovici + AssociatesAccount Director - Latin America
Sep. 2023Miami
Rabinovici + AssociatesStrategic Marketing Consultant
Sep. 2021 - Sep. 2023Miami, Florida, United StatesResponsible for Latin American accounts that involve Brazil and other countries.
Imagination UnwiredVP of Business Development - Brazil
Jun. 2017 - Mar. 2021São Paulo Area, BrazilResponsible for business development and client relationship management in Brazil for Imagination Unwired.
needleCo-Founder
Jan. 2017 - Jan. 2019São Paulo Area, Brazilneedle é uma plataforma que visa conectar empresas com consultoras empresariais. Nós somos a ferramenta de prospecção das consultoras para que elas possam se concentrar em seus projetos ao invés de se preocuparem com o próximo projeto. Além disso, nós transformamos mulheres experientes, com carreiras sólidas em consultoras, promovendo a maior integração da mulher no mercado de trabalho e uma melhor qualidade de vida.
Redibra LicensingMarketing and Trademarketing Lead
Oct. 2013 - May. 2016São Paulo Area, BrazilMarketing and Retail lead for Brazil's biggest brand licensing agency. Responsibilities included overall licensor relationship management, Marketing (online and offline) campaign development and implementation alongside licensees, Planning and Strategy Development for new brands from its launch in the marketing to its ongoing day-to-day support.
Hands On MarketingOwner
Jun. 2010 - Sep. 2021Miami, Florida, United StatesConsulting practice specialized in American and Brazilian small, mid and large-size clients seeking Branding and Strategic Marketing guidance for better results.
MotorolaGlobal Social Media Marketing Senior Manager
Apr. 2009 - Jun. 2010• Responsible for defining Global Social Media strategy for Motorola’s entire B2B sector worldwide including overall framework for the adoption of Communities, Blogs, Twitter, Social Networking (Facebook, LinkedIn, etc...) and the use of SM as part of integrated marketing campaigns.
• Managed implementation of Communities using Jive Software from strategy creation to onboarding and training of community managers and colaborators
• Implemented the first Virtual Tradeshow totally integrated with Social Media capabilities for major Asian tradeshow.
MotorolaGlobal Interactive Marketing Senior Manager
Apr. 2007 - Apr. 2009• Responsible for programs including: online advertising, SEO, content syndication programs, development of microsites, email campaigns and website development. Total accountability for program ROI, results, tracking, metrics and reporting and budget management. • Successful track record in several online campaigns such as online content syndication campaign with Tech Target, a widely recognized media group that publishes websites for lead generation. Achieved 380% of total targeted leads for global online 3-month campaign in 1 month.
MotorolaVertical Marketing Manager
Jun. 2003 - Apr. 2007• Marketing support to Enterprise market. Focus on the division’s most important and profitable vertical markets such as Utilities, Petrochemical, Transportation and Courier working directly with direct sales force and customers.
• Responsible for brand and messaging development for vertical markets and new products, sales promotions, direct marketing, electronic and print campaigns, Internet and Intranet presence, sales tools and collateral development. Outstanding results in Lead Generation Campaigns including media buying, print/ electronic executions and results tracking.
• Full support to all vertical market specific tradeshows and events, from booth management and development to messaging, traffic-booster activities and pre/post event marketing programs. • Created the first Award program in the utility market that recognizes companies for community involvement: from program conception and rules development through full execution.
MotorolaVertical Marketing Manager
Oct. 2000 - Jun. 2003• Responsible for all product launches in the Government space including messaging and strategy development, advertising (print/electronic), collateral, sales tools as well as internal and external announcements. • Led massive web site development revamp, content and look & feel perspectives. • Editor of major customer newsletter within the sector – 17,000 issues for Government and Utility customers nationwide. • Led research project to evaluate the awareness around the Motorola Brand in the Utility space prior to launching major advertising campaign.
Motorola do BrasilMarketing Consultant
Mar. 1998 - Oct. 2000• Led the Development of Major Awareness Campaign in 10 key trade publications as well as 2 of Brazil’s most important magazines generating 3,000 qualified leads for Two-Way Radios.
• Responsible for Brazil’s Telemarketing Agency - from operator selection and hiring to product and campaign-specific training. • Responsible for Trade Channel relationship and Co-op marketing program. Worked closely with channels to ensure brand and messaging consistency, quality of marketing programs and coop funds management.
• Coordinated main industry tradeshows as well as Customer Events - Responsible for the “Pinnacle Club”, Incentive Program for Latin American Channel Partners, which included development of the rules, marketing communications, tracking and event coordination and implementation. Led team of 20 people during campaign.
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